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This Be Bodywise body wash offers a strong exfoliating formula with good ingredient transparency, but consumers should manage expectations regarding its most ambitious, quantified claims which lack detailed public evidence.
₹355 • Analysed 9 August 2026
This Be Bodywise body wash is positioned as an active-led solution for common Indian skin concerns like tanning, body acne, and rough texture, which are exacerbated by the tropical climate and high UV. The pricing at Rs.399 for 250ml is competitive for an active-based body wash in the Indian market. While most claims are well-supported by ingredient logic, the quantified '47% reduction in 4 weeks' claim lacks specific clinical study details, which could attract ASCI scrutiny for being an unsubstantiated absolute claim.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The product contains 3% Lactic Acid, 1% Glycolic Acid (AHAs), and 1% Salicylic Acid (BHA), which are well-known chemical exfoliants. It also contains Perlite for physical exfoliation.
AHAs (Lactic Acid, Glycolic Acid) are known to promote cell turnover and can help fade dark spots and improve skin tone, which may contribute to reducing the appearance of tan. However, no finished product study specifically on 'de-tanning' is publicly visible.
Salicylic Acid (BHA) is oil-soluble and penetrates pores to dissolve excess oil and clear blockages, making it effective for body acne, blackheads, and whiteheads. AHAs also contribute to smoother skin texture, which can help with strawberry skin. The percentages (1% Salicylic Acid) are meaningful for a rinse-off product.
AHAs and BHA exfoliate dead skin cells and unclog pores, which directly addresses rough texture, bumps, and can help prevent ingrown hairs. Perlite also provides physical smoothing.
The formula contains humectants like Glycerin, 1,3-Propanediol, and Erythritol, and soothing Aloe Vera Extract, which support the non-drying and hydrating claims. The product is also sulfate-free.
The brand explicitly discloses the breakdown: 3% Lactic Acid, 1% Glycolic Acid, and 1% Salicylic Acid, which sums to 5%.
The INCI lists Perlite (physical exfoliant) and the specified AHAs/BHA (chemical exfoliants).
Brand states the product is dermatologically tested. No specific study details (sample size, method) are provided, but the claim itself indicates finished product testing.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (12 of 20 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Coco-Glucoside |
Cocamidopropyl Betaine |
Triethanolamine |
Lactic Acid |
1,3-Propanediol |
Glycerin |
Glycolic Acid |
Acrylates/C10-30 Alkyl Acrylate Crosspolymer |
Aloe Barbadensis (Aloevera) Leaf Extract |
Perfume |
Polysorbate 20 |
Salicylic Acid |
Phenoxyethanol |
Ethylhexylglycerin |
Erythritol |
Perlite |
Disodium EDTA |
Tocopheryl Acetate |
Ci 42090 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Reduces strawberry skin, body acne, and uneven tan by 47% in 4 weeks”
Quantified claim ('reduces by 47%') without a published, verifiable study detailing methodology, sample size, and results. This is an ASCI concern under Chapter 1 (Truthful and Honest) and Chapter 4 (Personal Care & Health) rules.
The product contains 3% Lactic Acid, 1% Glycolic Acid (AHAs), and 1% Salicylic Acid (BHA), which are well-known chemical exfoliants. It also contains Perlite for physical exfoliation.
Mentioned only
AHAs (Lactic Acid, Glycolic Acid) are known to promote cell turnover and can help fade dark spots and improve skin tone, which may contribute to reducing the appearance of tan. However, no finished product study specifically on 'de-tanning' is publicly visible.
Mentioned only
Salicylic Acid (BHA) is oil-soluble and penetrates pores to dissolve excess oil and clear blockages, making it effective for body acne, blackheads, and whiteheads. AHAs also contribute to smoother skin texture, which can help with strawberry skin. The percentages (1% Salicylic Acid) are meaningful for a rinse-off product.
Mentioned only
AHAs and BHA exfoliate dead skin cells and unclog pores, which directly addresses rough texture, bumps, and can help prevent ingrown hairs. Perlite also provides physical smoothing.
Mentioned only
The formula contains humectants like Glycerin, 1,3-Propanediol, and Erythritol, and soothing Aloe Vera Extract, which support the non-drying and hydrating claims. The product is also sulfate-free.
Mentioned only
The brand explicitly discloses the breakdown: 3% Lactic Acid, 1% Glycolic Acid, and 1% Salicylic Acid, which sums to 5%.
Mentioned only
The INCI lists Perlite (physical exfoliant) and the specified AHAs/BHA (chemical exfoliants).
Mentioned only
Brand states the product is dermatologically tested. No specific study details (sample size, method) are provided, but the claim itself indicates finished product testing.
Evidence visible
Brand states the product is clinically tested. No specific study details (sample size, method) are provided, but the claim itself indicates finished product testing.
Evidence visible
The retrieved INCI list does not contain ingredients typically associated with sulfates (e.g., SLS, SLES), parabens (e.g., Methylparaben), or silicones (e.g., Dimethicone).
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Salicylic Acid (BHA) is oil-soluble and penetrates pores to dissolve excess oil and clear blockages, making it effective for body acne, blackheads, and whiteheads. AHAs also contribute to smoother skin texture, which can help with strawberry skin. The percentages (1% Salicylic Acid) are meaningful for a rinse-off product.
AHAs and BHA exfoliate dead skin cells and unclog pores, which directly addresses rough texture, bumps, and can help prevent ingrown hairs. Perlite also provides physical smoothing.
The formula contains humectants like Glycerin, 1,3-Propanediol, and Erythritol, and soothing Aloe Vera Extract, which support the non-drying and hydrating claims. The product is also sulfate-free.
The brand explicitly discloses the breakdown: 3% Lactic Acid, 1% Glycolic Acid, and 1% Salicylic Acid, which sums to 5%.
The INCI lists Perlite (physical exfoliant) and the specified AHAs/BHA (chemical exfoliants).
Brand states the product is dermatologically tested. No specific study details (sample size, method) are provided, but the claim itself indicates finished product testing.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
The product contains 3% Lactic Acid, 1% Glycolic Acid (AHAs), and 1% Salicylic Acid (BHA), which are well-known chemical exfoliants. It also contains Perlite for physical exfoliation.
Mentioned only
AHAs (Lactic Acid, Glycolic Acid) are known to promote cell turnover and can help fade dark spots and improve skin tone, which may contribute to reducing the appearance of tan. However, no finished product study specifically on 'de-tanning' is publicly visible.
Mentioned only
Salicylic Acid (BHA) is oil-soluble and penetrates pores to dissolve excess oil and clear blockages, making it effective for body acne, blackheads, and whiteheads. AHAs also contribute to smoother skin texture, which can help with strawberry skin. The percentages (1% Salicylic Acid) are meaningful for a rinse-off product.
Mentioned only
AHAs and BHA exfoliate dead skin cells and unclog pores, which directly addresses rough texture, bumps, and can help prevent ingrown hairs. Perlite also provides physical smoothing.
Mentioned only
The formula contains humectants like Glycerin, 1,3-Propanediol, and Erythritol, and soothing Aloe Vera Extract, which support the non-drying and hydrating claims. The product is also sulfate-free.
Mentioned only
The brand explicitly discloses the breakdown: 3% Lactic Acid, 1% Glycolic Acid, and 1% Salicylic Acid, which sums to 5%.
Mentioned only
The INCI lists Perlite (physical exfoliant) and the specified AHAs/BHA (chemical exfoliants).
Mentioned only
Brand states the product is dermatologically tested. No specific study details (sample size, method) are provided, but the claim itself indicates finished product testing.
Evidence visible
Brand states the product is clinically tested. No specific study details (sample size, method) are provided, but the claim itself indicates finished product testing.
Evidence visible
The retrieved INCI list does not contain ingredients typically associated with sulfates (e.g., SLS, SLES), parabens (e.g., Methylparaben), or silicones (e.g., Dimethicone).
Mentioned only
“Reduces strawberry skin, body acne, and uneven tan by 47% in 4 weeks”
Quantified claim ('reduces by 47%') without a published, verifiable study detailing methodology, sample size, and results. This is an ASCI concern under Chapter 1 (Truthful and Honest) and Chapter 4 (Personal Care & Health) rules.
Public evidence the brand could provide to close verification gaps
