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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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Join for free →This body wash delivers on its ingredient promises for humectants and free-from claims, but its ambitious hydration claims for a rinse-off product are not supported by visible evidence, suggesting consumers should manage expectations for lasting moisturization.
₹499 • Analysed 28 September 2026
This body wash is positioned at a premium price point of ₹499 for 300ml, which is consistent across major Indian e-commerce platforms. While it features advanced humectants like Quad Hyaluronic Acid and Pentavitin, its 'Deep Hydration' and 'Long Lasting Moisturisation' claims are ambitious for a rinse-off product, especially in India's often humid climate where heavy moisturization from a wash-off product is less critical than a leave-on. The 'Sulphate Free' claim is supported by the INCI, which uses Sodium C14-16 Olefin Sulfonate, a sulfonate, not a sulfate. The 'For All Skin Types' claim on marketplaces could attract ASCI scrutiny without specific mildness testing, given the presence of a strong surfactant and fragrance.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Contains humectants (Glycerin, Sodium Hyaluronate variants) and foaming surfactants (Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine) to support hydration and foam.
INCI lists Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, confirming the presence of four variants.
"Parfum" is listed in the INCI, supporting the presence of fragrance. Bergamot is a common fragrance note.
Humectants (Glycerin, Hyaluronic Acid variants, Saccharide Isomerate) are present. However, efficacy for 'deep hydration' in a rinse-off product is limited by contact time. No finished product evidence publicly visible.
No publicly visible finished product evidence for 'long lasting moisturisation' from this rinse-off product. While humectants are present, their 'long lasting' effect in a wash-off format is highly ambitious.
Humectants (Glycerin, Hyaluronic Acid variants, Saccharide Isomerate) are present in the formula, supporting a general moisturising effect.
INCI confirms presence of Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, and Saccharide Isomerate (Pentavitin).
The INCI list does not contain any ingredients typically classified as sulfates (e.g., Sodium Lauryl Sulfate, Sodium Laureth Sulfate). Sodium C14-16 Olefin Sulfonate is a sulfonate, which is chemically distinct.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the product page (fluxtheory.in).
Screened against the ingredient database (16 of 19 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Sodium C14-16 Olefin Sulfonate |
Cocamidopropyl Betaine |
Glycerin |
PEG-40 Hydrogenated Castor Oil |
Parfum |
Sodium Cocoyl Isethionate |
Phenoxyethanol |
Betaine |
Saccharide Isomerate |
Citric Acid |
Sodium Citrate |
Sodium Hyaluronate Crosspolymer |
Sodium Hyaluronate |
Sodium Acetylated Hyaluronate |
Hydrolyzed Sodium Hyaluronate |
Pentylene Glycol |
Ethylhexylglycerin |
Sodium Gluconate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited ingredients under India CR 2020 identified
No Health Canada Hotlist ingredient identified
No prohibited ingredients under US FDA 21 CFR identified
No prohibited ingredients under Korea MFDS identified
No Substances of Very High Concern identified
No IARC-classified carcinogens identified
No AICIS industrial-chemical concern identified
No therapeutic-goods trigger identified
No Health Canada restriction identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“For All Skin Types”
'All skin types' claim for a product with potentially irritating ingredients (strong surfactant, fragrance) without mildness testing can be an ASCI concern.
Contains humectants (Glycerin, Sodium Hyaluronate variants) and foaming surfactants (Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine) to support hydration and foam.
Mentioned only
INCI lists Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, confirming the presence of four variants.
Mentioned only
"Parfum" is listed in the INCI, supporting the presence of fragrance. Bergamot is a common fragrance note.
Mentioned only
Humectants (Glycerin, Hyaluronic Acid variants, Saccharide Isomerate) are present. However, efficacy for 'deep hydration' in a rinse-off product is limited by contact time. No finished product evidence publicly visible.
Mentioned only
No publicly visible finished product evidence for 'long lasting moisturisation' from this rinse-off product. While humectants are present, their 'long lasting' effect in a wash-off format is highly ambitious.
Missing
Humectants (Glycerin, Hyaluronic Acid variants, Saccharide Isomerate) are present in the formula, supporting a general moisturising effect.
Mentioned only
INCI confirms presence of Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, and Saccharide Isomerate (Pentavitin).
Mentioned only
The INCI list does not contain any ingredients typically classified as sulfates (e.g., Sodium Lauryl Sulfate, Sodium Laureth Sulfate). Sodium C14-16 Olefin Sulfonate is a sulfonate, which is chemically distinct.
Mentioned only
"Parfum" is listed in INCI. No publicly visible evidence to substantiate the 'long lasting' aspect of the fragrance.
Missing
The INCI list does not contain any parabens.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
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