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This serum offers a potent blend of actives for blemish-prone skin, but consumers should be aware of the misleading 'fragrance-free' claim and assess their own skin sensitivity before use.
₹499 • Analysed 18 July 2026
Actives like this can raise sun sensitivity, which India's high year-round UV makes significant, so pairing with a daytime SPF is important; the lighter the vehicle, the better it tends to wear in heat and humidity. The product has a consistent MRP of Rs. 595 across platforms, but is frequently available at a discounted price of around Rs. 499-535 on major e-commerce sites, suggesting the effective market price is often lower than the stated MRP. 2 marketing claims could draw ASCI scrutiny under India's advertising code; the ingredient list is the more reliable guide.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Niacinamide is listed as the second ingredient, and the 12% concentration is explicitly stated in the product name.
Brand website states 'Clinically proven to reduce acne marks by 30% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Brand website states 'Clinically proven to reduce pore size by 20% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Brand website states 'Clinically proven to reduce sebum production by 25% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Niacinamide, Azelaic Acid, and Salicylic Acid are known to improve skin texture. Clinical claims on pores and sebum indirectly support this.
Niacinamide is well-researched for its role in supporting skin barrier function. No finished product evidence specifically for this claim was found.
Both Azelaic Acid and Salicylic Acid are present in the INCI list, positioned before the 1% preservative line, indicating meaningful concentrations.
Brand states 'Dermatologically Tested'. No specific report or details of testing publicly visible, but a common claim for finished products.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (8 of 18 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 1 known allergen(s) (benzyl alcohol). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Niacinamide |
Hexylene Glycol |
PPG-20 Methyl Glucose Ether |
Glycerin |
Glyceryl Glucoside |
Polyglycerin-6 |
Azelaic Acid |
Betaine |
Benzyl Alcohol |
Salicylic Acid |
Sorbic Acid |
Lecithin |
Lysolecithin |
Carbomer |
Aminomethyl Propanol |
Disodium EDTA |
Allergen-Free Fragrance |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Fragrance-free”
This is a direct contradiction of the ingredient list, making the claim misleading and non-compliant with ASCI Chapter 1 (Truthful and Honest).
“Suitable for all skin types”
An active-heavy product claiming 'all skin types' without specific mildness testing for sensitive skin can be misleading, per ASCI Chapter 4 (Personal Care & Health).
Niacinamide is listed as the second ingredient, and the 12% concentration is explicitly stated in the product name.
Mentioned only
Brand website states 'Clinically proven to reduce acne marks by 30% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Evidence visible
Brand website states 'Clinically proven to reduce pore size by 20% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Evidence visible
Brand website states 'Clinically proven to reduce sebum production by 25% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Evidence visible
Niacinamide, Azelaic Acid, and Salicylic Acid are known to improve skin texture. Clinical claims on pores and sebum indirectly support this.
Evidence visible
Niacinamide is well-researched for its role in supporting skin barrier function. No finished product evidence specifically for this claim was found.
Mentioned only
Both Azelaic Acid and Salicylic Acid are present in the INCI list, positioned before the 1% preservative line, indicating meaningful concentrations.
Mentioned only
Brand states 'Dermatologically Tested'. No specific report or details of testing publicly visible, but a common claim for finished products.
Evidence visible
Brand states 'Non-comedogenic'. No specific report or details of testing publicly visible, but a common claim for finished products targeting acne-prone skin.
Evidence visible
The INCI list explicitly includes 'Allergen-Free Fragrance', directly contradicting the 'Fragrance-free' claim.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 1 known allergen(s) (benzyl alcohol). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Brand website states 'Clinically proven to reduce sebum production by 25% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Niacinamide, Azelaic Acid, and Salicylic Acid are known to improve skin texture. Clinical claims on pores and sebum indirectly support this.
Niacinamide is well-researched for its role in supporting skin barrier function. No finished product evidence specifically for this claim was found.
Both Azelaic Acid and Salicylic Acid are present in the INCI list, positioned before the 1% preservative line, indicating meaningful concentrations.
Brand states 'Dermatologically Tested'. No specific report or details of testing publicly visible, but a common claim for finished products.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Niacinamide is listed as the second ingredient, and the 12% concentration is explicitly stated in the product name.
Mentioned only
Brand website states 'Clinically proven to reduce acne marks by 30% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Evidence visible
Brand website states 'Clinically proven to reduce pore size by 20% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Evidence visible
Brand website states 'Clinically proven to reduce sebum production by 25% in 4 weeks' with summary results presented as a graphic on the page. No full study report publicly visible.
Evidence visible
Niacinamide, Azelaic Acid, and Salicylic Acid are known to improve skin texture. Clinical claims on pores and sebum indirectly support this.
Evidence visible
Niacinamide is well-researched for its role in supporting skin barrier function. No finished product evidence specifically for this claim was found.
Mentioned only
Both Azelaic Acid and Salicylic Acid are present in the INCI list, positioned before the 1% preservative line, indicating meaningful concentrations.
Mentioned only
Brand states 'Dermatologically Tested'. No specific report or details of testing publicly visible, but a common claim for finished products.
Evidence visible
Brand states 'Non-comedogenic'. No specific report or details of testing publicly visible, but a common claim for finished products targeting acne-prone skin.
Evidence visible
The INCI list explicitly includes 'Allergen-Free Fragrance', directly contradicting the 'Fragrance-free' claim.
Missing
“Fragrance-free”
This is a direct contradiction of the ingredient list, making the claim misleading and non-compliant with ASCI Chapter 1 (Truthful and Honest).
“Suitable for all skin types”
An active-heavy product claiming 'all skin types' without specific mildness testing for sensitive skin can be misleading, per ASCI Chapter 4 (Personal Care & Health).
Public evidence the brand could provide to close verification gaps
