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This clarifying shampoo delivers on deep cleansing, but consumers should be wary of unsubstantiated quantified claims and outright false 'free-from' claims found on marketplaces.
₹1,800 • Analysed 15 August 2026
This Kenra Clarifying Shampoo is positioned as a premium product in India, with a price point of Rs.1800 for 300ml. Its strong cleansing action is well-suited for the humid Indian climate and hard water conditions prevalent in many cities, which can lead to significant product and mineral buildup. However, the 'Eliminates up to 90% mineral deposits' claim lacks verifiable clinical evidence, raising an ASCI concern, and the 'sulfate-free' claim found on Amazon is directly contradicted by the INCI, which is a serious ASCI violation.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Formula contains strong surfactants (Sodium Laureth Sulfate, Sodium Lauryl Sulfate) known for effective cleansing and deposit removal. Ingredient-level logic supports this functional claim.
Brand states 'Independent study results show Kenra Clarifying Shampoo eliminates up to 90% of dulling mineral deposits.' However, no details of the study (methodology, sample size, duration, full report) are publicly visible. This is a quantified claim lacking verifiable clinical proof.
The clarifying action of the shampoo can lead to cleaner hair and improved shine by removing buildup. 'Healthy' is a subjective term. Supported by ingredient logic, but 'full of shine' is an appearance claim that would benefit from finished product testing.
A clarifying shampoo's role is to remove all residues, which is a standard preparatory step for chemical services like coloring or perming. Formula logic supports this functional claim.
While many clarifying shampoos can strip color, the brand claims this is safe. No specific testing or formulation details are provided to substantiate this claim for a formula containing strong sulfates. Consumers with color-treated hair should use with caution.
The strong surfactant system and chelating agents (Citric Acid, Lactic Acid, Gluconolactone) can help remove mineral deposits and chlorine. Ingredient logic supports this claim.
These ingredients (Grapefruit Extract, Witch Hazel Extract) are claimed by the brand but are not present in the retrieved INCI list. This may be due to a variant difference or an outdated INCI list. Cannot confirm presence from available data.
The retrieved INCI list explicitly contains 'Sodium Laureth Sulfate' and 'Sodium Lauryl Sulfate'. This claim is directly contradicted by the product's own ingredient list.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (13 of 26 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 5 known allergen(s) (linalool, benzyl alcohol, benzyl salicylate, cinnamal, hexyl cinnamal). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Built on a stronger sulphate surfactant (sodium lauryl sulfate, sodium laureth sulfate) - effective, but can feel stripping on sensitive skin or in hard water.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water/Aqua/Eau |
Sodium Laureth Sulfate |
Sodium Lauryl Sulfate |
Cocamidopropyl Betaine |
Acrylates Crosspolymer-4 |
Cocamidopropyl Hydroxysultaine |
Benzyl Alcohol |
Fragrance/Parfum |
Sodium Chloride |
Dehydroacetic Acid |
Mica |
Hexyl Cinnamal |
Linalool |
Benzyl Salicylate |
Titanium Dioxide/Ci 77891 |
Citric Acid |
Tocopheryl Acetate |
Lactic Acid |
Glycerin |
Propylene Glycol |
Butyl Ether |
Honey Extract/Mel Extract/Extrait De Miel |
Vaccinium Corymbosum (Blueberry) Fruit Extract |
Gluconolactone |
Sodium Benzoate |
Calcium Gluconate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified. Fragrance allergens Hexyl Cinnamal, Linalool, Benzyl Salicylate are listed, requiring declaration.
No prohibited or restricted ingredients identified. INCI order appears correct.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Eliminates up to 90% of dulling mineral deposits”
Quantified claim ('up to 90%') without publicly disclosed, verifiable study methodology and results, which is an ASCI concern.
“Sulfate-free”
A 'sulfate-free' claim is directly contradicted by the presence of Sodium Laureth Sulfate and Sodium Lauryl Sulfate in the INCI, which is a clear ASCI violation for misleading advertising.
Formula contains strong surfactants (Sodium Laureth Sulfate, Sodium Lauryl Sulfate) known for effective cleansing and deposit removal. Ingredient-level logic supports this functional claim.
Mentioned only
Brand states 'Independent study results show Kenra Clarifying Shampoo eliminates up to 90% of dulling mineral deposits.' However, no details of the study (methodology, sample size, duration, full report) are publicly visible. This is a quantified claim lacking verifiable clinical proof.
Evidence visible
The clarifying action of the shampoo can lead to cleaner hair and improved shine by removing buildup. 'Healthy' is a subjective term. Supported by ingredient logic, but 'full of shine' is an appearance claim that would benefit from finished product testing.
Mentioned only
A clarifying shampoo's role is to remove all residues, which is a standard preparatory step for chemical services like coloring or perming. Formula logic supports this functional claim.
Mentioned only
While many clarifying shampoos can strip color, the brand claims this is safe. No specific testing or formulation details are provided to substantiate this claim for a formula containing strong sulfates. Consumers with color-treated hair should use with caution.
Missing
The strong surfactant system and chelating agents (Citric Acid, Lactic Acid, Gluconolactone) can help remove mineral deposits and chlorine. Ingredient logic supports this claim.
Mentioned only
These ingredients (Grapefruit Extract, Witch Hazel Extract) are claimed by the brand but are not present in the retrieved INCI list. This may be due to a variant difference or an outdated INCI list. Cannot confirm presence from available data.
Missing
The retrieved INCI list explicitly contains 'Sodium Laureth Sulfate' and 'Sodium Lauryl Sulfate'. This claim is directly contradicted by the product's own ingredient list.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 5 known allergen(s) (linalool, benzyl alcohol, benzyl salicylate, cinnamal, hexyl cinnamal). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Built on a stronger sulphate surfactant (sodium lauryl sulfate, sodium laureth sulfate) - effective, but can feel stripping on sensitive skin or in hard water.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
The clarifying action of the shampoo can lead to cleaner hair and improved shine by removing buildup. 'Healthy' is a subjective term. Supported by ingredient logic, but 'full of shine' is an appearance claim that would benefit from finished product testing.
A clarifying shampoo's role is to remove all residues, which is a standard preparatory step for chemical services like coloring or perming. Formula logic supports this functional claim.
While many clarifying shampoos can strip color, the brand claims this is safe. No specific testing or formulation details are provided to substantiate this claim for a formula containing strong sulfates. Consumers with color-treated hair should use with caution.
The strong surfactant system and chelating agents (Citric Acid, Lactic Acid, Gluconolactone) can help remove mineral deposits and chlorine. Ingredient logic supports this claim.
These ingredients (Grapefruit Extract, Witch Hazel Extract) are claimed by the brand but are not present in the retrieved INCI list. This may be due to a variant difference or an outdated INCI list. Cannot confirm presence from available data.
The retrieved INCI list explicitly contains 'Sodium Laureth Sulfate' and 'Sodium Lauryl Sulfate'. This claim is directly contradicted by the product's own ingredient list.
No prohibited or restricted ingredients identified. Fragrance allergens Hexyl Cinnamal, Linalool, Benzyl Salicylate are listed, requiring declaration.
No prohibited or restricted ingredients identified. INCI order appears correct.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Formula contains strong surfactants (Sodium Laureth Sulfate, Sodium Lauryl Sulfate) known for effective cleansing and deposit removal. Ingredient-level logic supports this functional claim.
Mentioned only
Brand states 'Independent study results show Kenra Clarifying Shampoo eliminates up to 90% of dulling mineral deposits.' However, no details of the study (methodology, sample size, duration, full report) are publicly visible. This is a quantified claim lacking verifiable clinical proof.
Evidence visible
The clarifying action of the shampoo can lead to cleaner hair and improved shine by removing buildup. 'Healthy' is a subjective term. Supported by ingredient logic, but 'full of shine' is an appearance claim that would benefit from finished product testing.
Mentioned only
A clarifying shampoo's role is to remove all residues, which is a standard preparatory step for chemical services like coloring or perming. Formula logic supports this functional claim.
Mentioned only
While many clarifying shampoos can strip color, the brand claims this is safe. No specific testing or formulation details are provided to substantiate this claim for a formula containing strong sulfates. Consumers with color-treated hair should use with caution.
Missing
The strong surfactant system and chelating agents (Citric Acid, Lactic Acid, Gluconolactone) can help remove mineral deposits and chlorine. Ingredient logic supports this claim.
Mentioned only
These ingredients (Grapefruit Extract, Witch Hazel Extract) are claimed by the brand but are not present in the retrieved INCI list. This may be due to a variant difference or an outdated INCI list. Cannot confirm presence from available data.
Missing
The retrieved INCI list explicitly contains 'Sodium Laureth Sulfate' and 'Sodium Lauryl Sulfate'. This claim is directly contradicted by the product's own ingredient list.
Missing
“Eliminates up to 90% of dulling mineral deposits”
Quantified claim ('up to 90%') without publicly disclosed, verifiable study methodology and results, which is an ASCI concern.
“Sulfate-free”
A 'sulfate-free' claim is directly contradicted by the presence of Sodium Laureth Sulfate and Sodium Lauryl Sulfate in the INCI, which is a clear ASCI violation for misleading advertising.
Public evidence the brand could provide to close verification gaps
