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This Mamaearth face wash offers a gentle cleanse with popular actives, but its ambitious claims for skin brightening and collagen support are likely beyond what a rinse-off product with low active concentrations can realistically achieve.
₹233.1 • Analysed 22 July 2026
This Mamaearth face wash is positioned as an affordable daily cleanser for Indian consumers, aiming to address common concerns like dullness and uneven skin tone. While it contains popular actives like Vitamin C and Turmeric, their efficacy in a rinse-off product, especially at likely low concentrations, may be limited in the high UV and pollution conditions prevalent in India. The brand's 'Boosts Collagen Production' and 'No Harmful Chemicals' claims may attract ASCI scrutiny due to their absolute nature and lack of specific finished-product clinical evidence.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
This claim relies on the known antioxidant properties of Vitamin C and Turmeric, which is ingredient-level evidence. No finished product study is publicly visible to support a 'natural glow' from this specific face wash.
Vitamin C (Sodium Ascorbyl Phosphate) is known for brightening, but this is ingredient-level evidence. For a rinse-off product, the contact time is very short, making significant brightening difficult to achieve. No finished product evidence is publicly visible.
This claim is based on the general properties of Vitamin C and Turmeric. As a rinse-off product, the ability to 'promote even skin tone' is limited by short contact time and likely low active concentrations. No finished product evidence is publicly visible.
Vitamin C and Turmeric are known antioxidants. While plausible at an ingredient level, the efficacy in a rinse-off product is limited by contact time. No finished product evidence is publicly visible.
The formula contains multiple mild surfactants (Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Caprylyl/Capryl Glucoside, Sodium Methyl Cocoyl Taurate) designed for effective cleansing. This is supported by formula logic.
The presence of humectants like Glycerin, Sodium PCA, and Hydroxyethyl Urea, combined with mild surfactants, supports the claim of a non-drying formula. This is supported by formula logic.
The brand states the product is dermatologically tested. While specific details of the test (sample size, methodology) are not publicly visible, this typically implies basic safety/irritation testing.
Based on mild surfactants and 'Dermatologically Tested' claim. However, the presence of essential oils (Lime Oil, Lemon Oil) and Menthol could be sensitizing for very sensitive skin types, making the 'all skin types' claim slightly ambitious.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (15 of 25 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 2 known allergen(s) (Lemon Oil, Ci 19140). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Cocamidopropyl Betaine |
Sodium Lauroyl Sarcosinate |
Caprylyl/Capryl Glucoside |
Sodium Methyl Cocoyl Taurate |
Glycerin |
Ceteareth-60 Myristyl Glycol |
Citric Acid |
Sodium Benzoate |
Sodium PCA |
Hydroxyethyl Urea |
Salisol 4 |
Polysorbate 20 |
Potassium Sorbate |
Lime Oil |
Sodium Ascorbyl Phosphate |
Aloe Vera Extract |
Menthol |
Lemon Oil |
Sodium Gluconate |
Neem Leaf Extract |
Turmeric Extract |
Ci 19140 |
Ci 15985 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“No Harmful Chemicals”
This is an absolute claim ('No Harmful Chemicals') that is vague and difficult to substantiate, triggering ASCI Chapter 1 (Truthful and Honest) concerns.
“Boosts Collagen Production”
This claim uses strong, absolute language ('Boosts Collagen Production') for a rinse-off product without publicly visible finished product clinical proof, triggering ASCI Chapter 1 (Truthful and Honest) concerns.
This claim relies on the known antioxidant properties of Vitamin C and Turmeric, which is ingredient-level evidence. No finished product study is publicly visible to support a 'natural glow' from this specific face wash.
Mentioned only
Vitamin C (Sodium Ascorbyl Phosphate) is known for brightening, but this is ingredient-level evidence. For a rinse-off product, the contact time is very short, making significant brightening difficult to achieve. No finished product evidence is publicly visible.
Mentioned only
This claim is based on the general properties of Vitamin C and Turmeric. As a rinse-off product, the ability to 'promote even skin tone' is limited by short contact time and likely low active concentrations. No finished product evidence is publicly visible.
Mentioned only
Vitamin C and Turmeric are known antioxidants. While plausible at an ingredient level, the efficacy in a rinse-off product is limited by contact time. No finished product evidence is publicly visible.
Mentioned only
The formula contains multiple mild surfactants (Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Caprylyl/Capryl Glucoside, Sodium Methyl Cocoyl Taurate) designed for effective cleansing. This is supported by formula logic.
Evidence visible
The presence of humectants like Glycerin, Sodium PCA, and Hydroxyethyl Urea, combined with mild surfactants, supports the claim of a non-drying formula. This is supported by formula logic.
Evidence visible
The brand states the product is dermatologically tested. While specific details of the test (sample size, methodology) are not publicly visible, this typically implies basic safety/irritation testing.
Evidence visible
Based on mild surfactants and 'Dermatologically Tested' claim. However, the presence of essential oils (Lime Oil, Lemon Oil) and Menthol could be sensitizing for very sensitive skin types, making the 'all skin types' claim slightly ambitious.
Evidence visible
The provided INCI list does not contain any parabens or Sodium Lauryl Sulfate (SLS). This claim is supported.
Evidence visible
MadeSafe is a third-party certification indicating the product meets certain safety standards for ingredients. This is a verifiable certification.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 2 known allergen(s) (Lemon Oil, Ci 19140). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
This claim is based on the general properties of Vitamin C and Turmeric. As a rinse-off product, the ability to 'promote even skin tone' is limited by short contact time and likely low active concentrations. No finished product evidence is publicly visible.
Vitamin C and Turmeric are known antioxidants. While plausible at an ingredient level, the efficacy in a rinse-off product is limited by contact time. No finished product evidence is publicly visible.
The formula contains multiple mild surfactants (Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Caprylyl/Capryl Glucoside, Sodium Methyl Cocoyl Taurate) designed for effective cleansing. This is supported by formula logic.
The presence of humectants like Glycerin, Sodium PCA, and Hydroxyethyl Urea, combined with mild surfactants, supports the claim of a non-drying formula. This is supported by formula logic.
The brand states the product is dermatologically tested. While specific details of the test (sample size, methodology) are not publicly visible, this typically implies basic safety/irritation testing.
Based on mild surfactants and 'Dermatologically Tested' claim. However, the presence of essential oils (Lime Oil, Lemon Oil) and Menthol could be sensitizing for very sensitive skin types, making the 'all skin types' claim slightly ambitious.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
This claim relies on the known antioxidant properties of Vitamin C and Turmeric, which is ingredient-level evidence. No finished product study is publicly visible to support a 'natural glow' from this specific face wash.
Mentioned only
Vitamin C (Sodium Ascorbyl Phosphate) is known for brightening, but this is ingredient-level evidence. For a rinse-off product, the contact time is very short, making significant brightening difficult to achieve. No finished product evidence is publicly visible.
Mentioned only
This claim is based on the general properties of Vitamin C and Turmeric. As a rinse-off product, the ability to 'promote even skin tone' is limited by short contact time and likely low active concentrations. No finished product evidence is publicly visible.
Mentioned only
Vitamin C and Turmeric are known antioxidants. While plausible at an ingredient level, the efficacy in a rinse-off product is limited by contact time. No finished product evidence is publicly visible.
Mentioned only
The formula contains multiple mild surfactants (Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Caprylyl/Capryl Glucoside, Sodium Methyl Cocoyl Taurate) designed for effective cleansing. This is supported by formula logic.
Evidence visible
The presence of humectants like Glycerin, Sodium PCA, and Hydroxyethyl Urea, combined with mild surfactants, supports the claim of a non-drying formula. This is supported by formula logic.
Evidence visible
The brand states the product is dermatologically tested. While specific details of the test (sample size, methodology) are not publicly visible, this typically implies basic safety/irritation testing.
Evidence visible
Based on mild surfactants and 'Dermatologically Tested' claim. However, the presence of essential oils (Lime Oil, Lemon Oil) and Menthol could be sensitizing for very sensitive skin types, making the 'all skin types' claim slightly ambitious.
Evidence visible
The provided INCI list does not contain any parabens or Sodium Lauryl Sulfate (SLS). This claim is supported.
Evidence visible
MadeSafe is a third-party certification indicating the product meets certain safety standards for ingredients. This is a verifiable certification.
Evidence visible
“No Harmful Chemicals”
This is an absolute claim ('No Harmful Chemicals') that is vague and difficult to substantiate, triggering ASCI Chapter 1 (Truthful and Honest) concerns.
“Boosts Collagen Production”
This claim uses strong, absolute language ('Boosts Collagen Production') for a rinse-off product without publicly visible finished product clinical proof, triggering ASCI Chapter 1 (Truthful and Honest) concerns.
Public evidence the brand could provide to close verification gaps
