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Manetain's Clarifying Shampoo offers a functional cleanse with a thoughtful formula, but consumers should manage expectations for its broader claims and be aware of the inconsistent ingredient transparency.
₹374 • Analysed 15 August 2026
This clarifying shampoo is well-suited for the Indian climate, where hard water, pollution, and frequent use of styling products can lead to significant build-up. Its mid-range price point makes it accessible for consumers seeking specialized hair care. However, the brand's 'best in market' and 'safe for children/pregnant women' claims without supporting evidence raise ASCI concerns, and ambitious claims like 'hair growth' from a rinse-off product should be viewed with caution.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Formula logic with mild surfactants and AHAs supports effective cleansing for a 'clean slate'.
No comparative study or methodology is provided to substantiate this 'best in market' claim.
Fruit-based AHAs (Glycolic, Lactic, Citric, Malic, Tartaric acids, and fruit extracts) are present in the INCI and are known for their exfoliating and clarifying properties. Chelating action is plausible from Citric Acid.
The combination of mild surfactants and AHAs in a shampoo format is well-suited to remove various types of build-up and impurities from the scalp and hair.
The INCI list confirms the absence of sulfates, parabens, and silicones, which are typically avoided in the Curly Girl Method.
AHAs are present in the INCI and support cleansing. However, 'repair' for hair in a rinse-off shampoo is an ambitious claim, as AHAs primarily exfoliate and clarify, not structurally repair hair.
Aloe Vera Extract is present in the INCI and is known for its hydrating properties. However, as a rinse-off product, the extent of long-term nourishment and moisturization is limited.
Clarifying shampoos remove build-up that can contribute to frizz, stringiness, and limpness, so the formula logic supports this indirect benefit.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (13 of 29 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Cocamidopropyl Betaine |
Sci |
Glycerin |
Sodium Methyl Cocoyl Taurate |
Caprylyl/Capryl Glucoside |
Panthenol |
Aloe Vera Extract |
Glycolic Acid |
Vaccinium Myrtillus Fruit Extract |
Saccharum Officinarum (Sugarcane) Extract |
Citric Acid |
Citrus Aurantium Dulcis(Orange Fruit Extract) |
Citrus Limon( Lemon) Fruit Extract |
Acer Saccharum (Sugar Maple) Extract |
Tartaric Acid |
Malic Acid |
Lactic Acid |
Polyquaternium-10 |
Phenoxyethanol |
Iscaguard PEG |
Phenoxyethanol |
Triethylene Glycol |
Phenoxyethanol |
Triethylene Glycol |
L-Arginine |
Xanthan Gum |
Orange Eo |
Lavender Eo |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“One of the best clarifying shampoos in the market”
Uses absolute 'best' claim without disclosed methodology or comparative study, violating ASCI Chapter 1.4.
“best clarifying shampoo in India”
Uses absolute 'best' claim without disclosed methodology or comparative study, violating ASCI Chapter 1.4.
“safe for pregnant women and children”
Making broad safety claims for vulnerable populations (pregnant women, children) without specific supporting evidence or disclaimers is an ASCI concern.
Formula logic with mild surfactants and AHAs supports effective cleansing for a 'clean slate'.
Mentioned only
No comparative study or methodology is provided to substantiate this 'best in market' claim.
Missing
Fruit-based AHAs (Glycolic, Lactic, Citric, Malic, Tartaric acids, and fruit extracts) are present in the INCI and are known for their exfoliating and clarifying properties. Chelating action is plausible from Citric Acid.
Mentioned only
The combination of mild surfactants and AHAs in a shampoo format is well-suited to remove various types of build-up and impurities from the scalp and hair.
Mentioned only
The INCI list confirms the absence of sulfates, parabens, and silicones, which are typically avoided in the Curly Girl Method.
Mentioned only
AHAs are present in the INCI and support cleansing. However, 'repair' for hair in a rinse-off shampoo is an ambitious claim, as AHAs primarily exfoliate and clarify, not structurally repair hair.
Mentioned only
Aloe Vera Extract is present in the INCI and is known for its hydrating properties. However, as a rinse-off product, the extent of long-term nourishment and moisturization is limited.
Mentioned only
Clarifying shampoos remove build-up that can contribute to frizz, stringiness, and limpness, so the formula logic supports this indirect benefit.
Mentioned only
Aloe Vera Extract is in the INCI. While it has general research for hydrating and soothing, claims of 'promoting hair growth' and 'improving blood circulation' from a rinse-off shampoo are highly ambitious and lack specific finished-product evidence.
Mentioned only
Orange Essential Oil is in the INCI. While it can provide a scent, claims of 'promoting blood circulation', 'nourish and strengthen hair', 'shinier curls', and 'dandruff control' from a rinse-off product are ambitious and lack specific finished-product evidence.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
The combination of mild surfactants and AHAs in a shampoo format is well-suited to remove various types of build-up and impurities from the scalp and hair.
The INCI list confirms the absence of sulfates, parabens, and silicones, which are typically avoided in the Curly Girl Method.
AHAs are present in the INCI and support cleansing. However, 'repair' for hair in a rinse-off shampoo is an ambitious claim, as AHAs primarily exfoliate and clarify, not structurally repair hair.
Aloe Vera Extract is present in the INCI and is known for its hydrating properties. However, as a rinse-off product, the extent of long-term nourishment and moisturization is limited.
Clarifying shampoos remove build-up that can contribute to frizz, stringiness, and limpness, so the formula logic supports this indirect benefit.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Formula logic with mild surfactants and AHAs supports effective cleansing for a 'clean slate'.
Mentioned only
No comparative study or methodology is provided to substantiate this 'best in market' claim.
Missing
Fruit-based AHAs (Glycolic, Lactic, Citric, Malic, Tartaric acids, and fruit extracts) are present in the INCI and are known for their exfoliating and clarifying properties. Chelating action is plausible from Citric Acid.
Mentioned only
The combination of mild surfactants and AHAs in a shampoo format is well-suited to remove various types of build-up and impurities from the scalp and hair.
Mentioned only
The INCI list confirms the absence of sulfates, parabens, and silicones, which are typically avoided in the Curly Girl Method.
Mentioned only
AHAs are present in the INCI and support cleansing. However, 'repair' for hair in a rinse-off shampoo is an ambitious claim, as AHAs primarily exfoliate and clarify, not structurally repair hair.
Mentioned only
Aloe Vera Extract is present in the INCI and is known for its hydrating properties. However, as a rinse-off product, the extent of long-term nourishment and moisturization is limited.
Mentioned only
Clarifying shampoos remove build-up that can contribute to frizz, stringiness, and limpness, so the formula logic supports this indirect benefit.
Mentioned only
Aloe Vera Extract is in the INCI. While it has general research for hydrating and soothing, claims of 'promoting hair growth' and 'improving blood circulation' from a rinse-off shampoo are highly ambitious and lack specific finished-product evidence.
Mentioned only
Orange Essential Oil is in the INCI. While it can provide a scent, claims of 'promoting blood circulation', 'nourish and strengthen hair', 'shinier curls', and 'dandruff control' from a rinse-off product are ambitious and lack specific finished-product evidence.
Mentioned only
“One of the best clarifying shampoos in the market”
Uses absolute 'best' claim without disclosed methodology or comparative study, violating ASCI Chapter 1.4.
“best clarifying shampoo in India”
Uses absolute 'best' claim without disclosed methodology or comparative study, violating ASCI Chapter 1.4.
“safe for pregnant women and children”
Making broad safety claims for vulnerable populations (pregnant women, children) without specific supporting evidence or disclaimers is an ASCI concern.
Public evidence the brand could provide to close verification gaps
