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This mCaffeine body wash offers a delightful sensory experience and gentle cleansing, but consumers should manage expectations regarding its 'repair' claims and be wary of contradictory 'free-from' statements on some platforms.
₹279 • Analysed 21 August 2026
This mCaffeine body wash is positioned as an indulgent, aromatic cleansing experience, well-suited for the Indian market's preference for sensory products. Its price point is competitive within the premium drugstore segment, often discounted across major platforms. While most claims are cosmetic, the brand's use of 'Repairs UV Radiation Damage' and 'Repairs Dry & Damaged Skin' for a rinse-off product could attract ASCI scrutiny for overstatement, as these lack visible clinical substantiation. The 'fragrance-free' claim on 1mg is directly contradicted by the INCI, which is a significant transparency issue.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Aroma is subjective and inherent to the product's fragrance composition.
Formula contains mild surfactants like Cocamidopropyl Betaine and Sodium Lauroyl Sarcosinate, supporting a mild cleansing action.
Contains humectants (Glycerin) and emollients (Coffee Arabica Seed Oil, Coconut Milk, Oat Kernel Extract) that can contribute to moisturization. However, as a rinse-off product, the long-term moisturizing effect is limited.
Ingredients like Oat Milk and Coffee Oil are known for skin-softening properties. The cleansing action itself can also contribute to smoother skin by removing impurities.
Pumpkin (Cucurbita Pepo Fruit Extract) is present in the INCI. Ingredient-level research supports Vitamin A content and benefits for skin health. However, as a rinse-off product, the efficacy of extracts for 'overall skin health' is limited by contact time.
Avena Sativa (Oat) Kernel Extract / Oat Milk is present in the INCI. Oats are well-known for their soothing and anti-inflammatory properties. Efficacy in a rinse-off product for 'reducing dryness and roughness' is plausible but limited by contact time.
Coffee Arabica Seed Oil is present in the INCI. Coffee oil has antioxidant properties. However, 'treats skin damage caused by UV radiation' and 'improves skin barrier' are strong claims for a rinse-off body wash, typically requiring leave-on products and clinical evidence.
Caffeine is present in the INCI. While caffeine has known benefits, 'energizes and revives the skin for a glowing effect' is an ambitious claim for a rinse-off product, relying on ingredient-level theory rather than finished product proof.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (14 of 24 ingredients matched); no cosmetics-prohibited ingredient found.
Benzophenone-4: Water-soluble UV absorber
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Sodium Cocoyl Apple Amino Acids). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua (Purified Water) |
Cocamidopropyl Betaine |
Glycerin |
Sodium Lauroyl Sarcosinate |
Caprylyl/Capryl Glucoside |
Glycol Distearate |
Fragrance |
Sodium Methyl Cocoyl Taurate |
Sodium Cocoyl Apple Amino Acids |
Caffeine |
Cocos Nucifera (Coconut) Milk |
Cucurbita Pepo (Pumpkin) Fruit Extract |
Avena Sativa (Oat) Kernel Extract |
Coffee Arabica Seed Oil |
Tocopheryl Acetate (Vitamin E) |
Polyquaternium-7 |
Citric Acid |
Benzophenone-4 |
Sodium Gluconate |
PEG-150 Distearate |
Sodium Benzoate |
Ethylhexylglycerin |
Phenoxyethanol |
CI 15985 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Repairs Dry & Damaged Skin”
The term 'repairs damaged skin' is an absolute claim that requires robust clinical evidence, which is not publicly visible for this rinse-off product.
“Free from silicones, parabens, and fragrances”
The claim 'Free from... fragrances' is directly contradicted by the presence of 'Fragrance' in the INCI list, making it misleading.
“Repairs UV Radiation Damage”
The claim 'Repairs UV Radiation Damage' is an absolute claim that requires robust clinical evidence, which is not publicly visible for this rinse-off product.
Aroma is subjective and inherent to the product's fragrance composition.
Missing
Formula contains mild surfactants like Cocamidopropyl Betaine and Sodium Lauroyl Sarcosinate, supporting a mild cleansing action.
Mentioned only
Contains humectants (Glycerin) and emollients (Coffee Arabica Seed Oil, Coconut Milk, Oat Kernel Extract) that can contribute to moisturization. However, as a rinse-off product, the long-term moisturizing effect is limited.
Mentioned only
Ingredients like Oat Milk and Coffee Oil are known for skin-softening properties. The cleansing action itself can also contribute to smoother skin by removing impurities.
Mentioned only
Pumpkin (Cucurbita Pepo Fruit Extract) is present in the INCI. Ingredient-level research supports Vitamin A content and benefits for skin health. However, as a rinse-off product, the efficacy of extracts for 'overall skin health' is limited by contact time.
Mentioned only
Avena Sativa (Oat) Kernel Extract / Oat Milk is present in the INCI. Oats are well-known for their soothing and anti-inflammatory properties. Efficacy in a rinse-off product for 'reducing dryness and roughness' is plausible but limited by contact time.
Mentioned only
Coffee Arabica Seed Oil is present in the INCI. Coffee oil has antioxidant properties. However, 'treats skin damage caused by UV radiation' and 'improves skin barrier' are strong claims for a rinse-off body wash, typically requiring leave-on products and clinical evidence.
Mentioned only
Caffeine is present in the INCI. While caffeine has known benefits, 'energizes and revives the skin for a glowing effect' is an ambitious claim for a rinse-off product, relying on ingredient-level theory rather than finished product proof.
Mentioned only
This is a strong claim for a body wash. No finished product evidence is publicly visible to support 'repairs damaged skin'. The product can help with dryness, but 'repair' implies structural change.
Missing
As a body wash, it is inherently rinse-off and not designed to leave a greasy residue. The formula is water-based with mild surfactants.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Sodium Cocoyl Apple Amino Acids). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Ingredients like Oat Milk and Coffee Oil are known for skin-softening properties. The cleansing action itself can also contribute to smoother skin by removing impurities.
Pumpkin (Cucurbita Pepo Fruit Extract) is present in the INCI. Ingredient-level research supports Vitamin A content and benefits for skin health. However, as a rinse-off product, the efficacy of extracts for 'overall skin health' is limited by contact time.
Avena Sativa (Oat) Kernel Extract / Oat Milk is present in the INCI. Oats are well-known for their soothing and anti-inflammatory properties. Efficacy in a rinse-off product for 'reducing dryness and roughness' is plausible but limited by contact time.
Coffee Arabica Seed Oil is present in the INCI. Coffee oil has antioxidant properties. However, 'treats skin damage caused by UV radiation' and 'improves skin barrier' are strong claims for a rinse-off body wash, typically requiring leave-on products and clinical evidence.
Caffeine is present in the INCI. While caffeine has known benefits, 'energizes and revives the skin for a glowing effect' is an ambitious claim for a rinse-off product, relying on ingredient-level theory rather than finished product proof.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Aroma is subjective and inherent to the product's fragrance composition.
Missing
Formula contains mild surfactants like Cocamidopropyl Betaine and Sodium Lauroyl Sarcosinate, supporting a mild cleansing action.
Mentioned only
Contains humectants (Glycerin) and emollients (Coffee Arabica Seed Oil, Coconut Milk, Oat Kernel Extract) that can contribute to moisturization. However, as a rinse-off product, the long-term moisturizing effect is limited.
Mentioned only
Ingredients like Oat Milk and Coffee Oil are known for skin-softening properties. The cleansing action itself can also contribute to smoother skin by removing impurities.
Mentioned only
Pumpkin (Cucurbita Pepo Fruit Extract) is present in the INCI. Ingredient-level research supports Vitamin A content and benefits for skin health. However, as a rinse-off product, the efficacy of extracts for 'overall skin health' is limited by contact time.
Mentioned only
Avena Sativa (Oat) Kernel Extract / Oat Milk is present in the INCI. Oats are well-known for their soothing and anti-inflammatory properties. Efficacy in a rinse-off product for 'reducing dryness and roughness' is plausible but limited by contact time.
Mentioned only
Coffee Arabica Seed Oil is present in the INCI. Coffee oil has antioxidant properties. However, 'treats skin damage caused by UV radiation' and 'improves skin barrier' are strong claims for a rinse-off body wash, typically requiring leave-on products and clinical evidence.
Mentioned only
Caffeine is present in the INCI. While caffeine has known benefits, 'energizes and revives the skin for a glowing effect' is an ambitious claim for a rinse-off product, relying on ingredient-level theory rather than finished product proof.
Mentioned only
This is a strong claim for a body wash. No finished product evidence is publicly visible to support 'repairs damaged skin'. The product can help with dryness, but 'repair' implies structural change.
Missing
As a body wash, it is inherently rinse-off and not designed to leave a greasy residue. The formula is water-based with mild surfactants.
Mentioned only
“Repairs Dry & Damaged Skin”
The term 'repairs damaged skin' is an absolute claim that requires robust clinical evidence, which is not publicly visible for this rinse-off product.
“Free from silicones, parabens, and fragrances”
The claim 'Free from... fragrances' is directly contradicted by the presence of 'Fragrance' in the INCI list, making it misleading.
“Repairs UV Radiation Damage”
The claim 'Repairs UV Radiation Damage' is an absolute claim that requires robust clinical evidence, which is not publicly visible for this rinse-off product.
Public evidence the brand could provide to close verification gaps
