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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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This MCaffeine body lotion offers a pleasant moisturizing experience, but its ambitious claims for skin concerns like stretch marks and pigmentation are likely to be overstatements given the formula's active concentrations and lack of specific finished-product evidence.
₹399 • Analysed 19 October 2026
This body lotion is positioned at a mid-range price point (Rs. 399 for 200ml) in the Indian market, making it accessible for daily use. The formula, with its blend of humectants and emollients like Shea and Cocoa Butter, is well-suited for providing moisturization in India's varied climate, though it might feel slightly rich in extreme humidity. While the brand makes several ambitious claims regarding stretch marks, cellulite, and pigmentation, the low concentration of key actives like Caffeine and Vitamin C suggests these benefits are likely to be minimal, if any, for the finished product. The quantified user study claims without methodology raise an ASCI concern.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Supported by humectants (Glycerine, Xylitol complex) and emollients/occlusives (Shea Butter, Cocoa Butter). Brand website shows '72 Hours Moisturization' graphic and 96% user satisfaction from a consumer study.
Supported by emollients like Shea Butter and Cocoa Butter. 96% user satisfaction reported on brand site from a consumer study.
Subjective claim, no specific evidence found publicly visible.
Formula contains C15-19 Alkane (light emollient) and texture enhancers. 96% user satisfaction reported on brand site from a consumer study.
Formula contains C15-19 Alkane (light emollient). 96% user satisfaction reported on brand site from a consumer study.
Coffee Extract and Caffeine are listed in INCI, though after Phenoxyethanol (likely <1%).
Butyrospermum Parkii (Shea) Butter is high in INCI. Magnesium Ascorbyl Phosphate (Vitamin C) is listed after Phenoxyethanol (likely <1%).
Brand website shows a graphic stating '72 Hours Moisturization' implying finished product testing, but no details of the study (sample size, method, duration) are provided.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (17 of 28 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Glycerine |
PEG-100 Stearate |
Glyceryl Stearate |
Glycerine |
Sorbitan Stearate |
Cetearyl Alcohol |
Cetearyl Glucoside |
Butyrospermum Parkii (Shea) Butter |
C15-19 Alkane |
Theobroma Cacao (Cocoa) Seed Butter |
Polyacrylate-13 |
Polyisobutene |
Polysorbate 20 |
Methylpropanediol |
Disodium Dihydrogen Ethylenediaminetetraacetate |
Sodium Palmitoyl Proline |
Nymphaea Alba Flower Extract |
Caramel |
Phenoxyethanol |
Ethylhexylglycerin |
Fragrance |
Coffee Extract |
Caffeine |
Magnesium Ascorbyl Phosphate (Vitamin C) |
Xylitylglucoside |
Anhydroxylitol |
Xylitol |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“96% of users felt deeply moisturized skin”
Quantified claim from a 'Consumer Study' without disclosed methodology (sample size, duration, method) as required by ASCI.
“96% of users felt nourished skin”
Quantified claim from a 'Consumer Study' without disclosed methodology (sample size, duration, method) as required by ASCI.
“96% of users felt non-sticky skin”
Quantified claim from a 'Consumer Study' without disclosed methodology (sample size, duration, method) as required by ASCI.
“96% of users felt lightweight skin”
Quantified claim from a 'Consumer Study' without disclosed methodology (sample size, duration, method) as required by ASCI.
Supported by humectants (Glycerine, Xylitol complex) and emollients/occlusives (Shea Butter, Cocoa Butter). Brand website shows '72 Hours Moisturization' graphic and 96% user satisfaction from a consumer study.
Evidence visible
Supported by emollients like Shea Butter and Cocoa Butter. 96% user satisfaction reported on brand site from a consumer study.
Evidence visible
Subjective claim, no specific evidence found publicly visible.
Missing
Formula contains C15-19 Alkane (light emollient) and texture enhancers. 96% user satisfaction reported on brand site from a consumer study.
Evidence visible
Formula contains C15-19 Alkane (light emollient). 96% user satisfaction reported on brand site from a consumer study.
Evidence visible
Coffee Extract and Caffeine are listed in INCI, though after Phenoxyethanol (likely <1%).
Mentioned only
Butyrospermum Parkii (Shea) Butter is high in INCI. Magnesium Ascorbyl Phosphate (Vitamin C) is listed after Phenoxyethanol (likely <1%).
Mentioned only
Brand website shows a graphic stating '72 Hours Moisturization' implying finished product testing, but no details of the study (sample size, method, duration) are provided.
Evidence visible
Brand website graphic states 'Consumer Study' with this result. No details of the study (sample size, method, duration) are provided.
Evidence visible
Brand website graphic states 'Consumer Study' with this result. No details of the study (sample size, method, duration) are provided.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
