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ApprovedPlum's 15% Vitamin C Face Serum is a well-formulated and transparent product that largely earns its claims with a potent active, thoughtful ingredient blend, and visible finished-product evidence.
₹495 • Analysed 18 July 2026
Actives like this can raise sun sensitivity, which India's high year-round UV makes significant, so pairing with a daytime SPF is important; the lighter the vehicle, the better it tends to wear in heat and humidity. The product maintains a consistent MRP of Rs.550 across all major Indian platforms. It is frequently available at a discounted price of Rs.495, offering transparent and fair pricing for a 15% Vitamin C serum. The marketing stays within India's cosmetic advertising norms (ASCI / CDSCO), with claims that match what the formula can do.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The INCI list explicitly states 'Ethyl Ascorbic Acid (Eq. To 15% Vitamin C)', confirming the active and its concentration.
Supported by a self-assessment study on 30 women over 4 weeks, where 93% saw reduction in dark spots & hyperpigmentation. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts known for brightening.
Vitamin C (Ethyl Ascorbic Acid) is a well-researched ingredient known to support collagen synthesis. This is ingredient-level evidence.
Supported by a self-assessment study on 30 women over 4 weeks, where 96% saw brighter skin and 96% saw improvement in skin glow. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts known for evening tone.
Supported by a self-assessment study on 30 women over 4 weeks, where 96% saw improvement in skin glow. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts.
INCI lists 'Citrus Reticulata (Mandarin) Peel Extract' and 'Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract'. These are known for antioxidant and brightening properties (ingredient-level evidence).
Brand states the product is dermatologically tested, implying it passed safety and efficacy assessments. No detailed report or methodology is publicly visible.
The retrieved INCI list does not contain 'Parfum', 'Fragrance', or any common essential oils, supporting this claim.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (8 of 18 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 1 known allergen(s) (benzyl alcohol). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Ethyl Ascorbic Acid (Eq. To 15% Vitamin C) |
Propanediol |
Betaine |
Isodecyl Neopentanoate |
Ethoxydiglycol |
Sodium Citrate |
Citric Acid |
Citrus Reticulata (Mandarin) Peel Extract |
Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract |
Rosa Damascena (Rose) Extract |
Benzyl Alcohol |
Hydroxyacetophenone |
Caprylyl Glycol |
Trilaureth-4 Phosphate |
Sodium Polyacryloyldimethyl Taurate |
Xanthan Gum |
Sodium Gluconate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
The INCI list explicitly states 'Ethyl Ascorbic Acid (Eq. To 15% Vitamin C)', confirming the active and its concentration.
Mentioned only
Supported by a self-assessment study on 30 women over 4 weeks, where 93% saw reduction in dark spots & hyperpigmentation. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts known for brightening.
Evidence visible
Vitamin C (Ethyl Ascorbic Acid) is a well-researched ingredient known to support collagen synthesis. This is ingredient-level evidence.
Mentioned only
Supported by a self-assessment study on 30 women over 4 weeks, where 96% saw brighter skin and 96% saw improvement in skin glow. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts known for evening tone.
Evidence visible
Supported by a self-assessment study on 30 women over 4 weeks, where 96% saw improvement in skin glow. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts.
Evidence visible
INCI lists 'Citrus Reticulata (Mandarin) Peel Extract' and 'Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract'. These are known for antioxidant and brightening properties (ingredient-level evidence).
Mentioned only
Brand states the product is dermatologically tested, implying it passed safety and efficacy assessments. No detailed report or methodology is publicly visible.
Evidence visible
The retrieved INCI list does not contain 'Parfum', 'Fragrance', or any common essential oils, supporting this claim.
Missing
The retrieved INCI list does not contain drying or denatured alcohols (e.g., Alcohol Denat., Ethanol), supporting this claim. Benzyl Alcohol is a preservative, not a drying alcohol.
Missing
Brand's ethical positioning. No specific certification visible, but consistent with brand's overall messaging.
Missing
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 1 known allergen(s) (benzyl alcohol). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Supported by a self-assessment study on 30 women over 4 weeks, where 96% saw brighter skin and 96% saw improvement in skin glow. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts known for evening tone.
Supported by a self-assessment study on 30 women over 4 weeks, where 96% saw improvement in skin glow. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts.
INCI lists 'Citrus Reticulata (Mandarin) Peel Extract' and 'Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract'. These are known for antioxidant and brightening properties (ingredient-level evidence).
Brand states the product is dermatologically tested, implying it passed safety and efficacy assessments. No detailed report or methodology is publicly visible.
The retrieved INCI list does not contain 'Parfum', 'Fragrance', or any common essential oils, supporting this claim.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
The INCI list explicitly states 'Ethyl Ascorbic Acid (Eq. To 15% Vitamin C)', confirming the active and its concentration.
Mentioned only
Supported by a self-assessment study on 30 women over 4 weeks, where 93% saw reduction in dark spots & hyperpigmentation. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts known for brightening.
Evidence visible
Vitamin C (Ethyl Ascorbic Acid) is a well-researched ingredient known to support collagen synthesis. This is ingredient-level evidence.
Mentioned only
Supported by a self-assessment study on 30 women over 4 weeks, where 96% saw brighter skin and 96% saw improvement in skin glow. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts known for evening tone.
Evidence visible
Supported by a self-assessment study on 30 women over 4 weeks, where 96% saw improvement in skin glow. The formula contains 15% Ethyl Ascorbic Acid and antioxidant botanical extracts.
Evidence visible
INCI lists 'Citrus Reticulata (Mandarin) Peel Extract' and 'Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract'. These are known for antioxidant and brightening properties (ingredient-level evidence).
Mentioned only
Brand states the product is dermatologically tested, implying it passed safety and efficacy assessments. No detailed report or methodology is publicly visible.
Evidence visible
The retrieved INCI list does not contain 'Parfum', 'Fragrance', or any common essential oils, supporting this claim.
Missing
The retrieved INCI list does not contain drying or denatured alcohols (e.g., Alcohol Denat., Ethanol), supporting this claim. Benzyl Alcohol is a preservative, not a drying alcohol.
Missing
Brand's ethical positioning. No specific certification visible, but consistent with brand's overall messaging.
Missing
