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This Plum serum offers a well-formulated, transparent solution for acne concerns with a strong active, but relies on ingredient-level evidence for some of its more ambitious claims rather than finished product clinical proof.
₹599 • Analysed 18 July 2026
Actives like this can raise sun sensitivity, which India's high year-round UV makes significant, so pairing with a daytime SPF is important; the lighter the vehicle, the better it tends to wear in heat and humidity. The product has a consistent MRP of Rs.799 across major platforms, but is almost always available at a discounted price of Rs.599, suggesting the effective market price is lower than the stated MRP. The marketing stays within India's cosmetic advertising norms (ASCI / CDSCO), with claims that match what the formula can do.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Salicylic Acid is listed high in the INCI. The '2%' is a disclosed percentage. Encapsulation agents (Dextrin, Polydextrose, Amylopectin) are also present in the INCI.
Salicylic Acid is a well-researched ingredient for these concerns (Level 2 ingredient evidence). However, no finished product clinical study specific to this Plum serum for these endpoints is publicly visible.
Salicylic Acid is known to help reduce acne and prevent breakouts (Level 2 ingredient evidence). The claim is strong, but no finished product clinical study is publicly visible to support this specific product's efficacy.
Salicylic Acid can aid in exfoliation, which may indirectly help fade the appearance of acne marks over time. Niacinamide is also present, which can help with post-inflammatory hyperpigmentation. However, no finished product clinical study is publicly visible for this specific claim.
Salicylic Acid is known for its oil-regulating and pore-exfoliating properties (Level 2 ingredient evidence). Niacinamide also contributes to oil control and pore appearance. No finished product clinical study is publicly visible for this specific product.
The brand states 'dermatologically tested' on its website, which implies some finished product testing for mildness. The 'encapsulated' delivery system is designed to reduce irritation. The INCI is free from common irritants like fragrance and alcohol.
The brand explicitly states 'dermatologically tested' on its website, indicating finished product testing. While specific study details (sample size, duration) are not provided, this is a common claim for safety assessment.
The provided INCI list does not contain 'Parfum/Fragrance', 'Alcohol', 'Paraben' compounds, 'Sulphate' compounds, 'Phthalate' compounds, or 'Mineral oil' (Paraffinum Liquidum). This claim is supported by the ingredient list.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (8 of 20 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Glycerin |
Salicylic Acid |
Dextrin |
Polydextrose |
Amylopectin |
Niacinamide |
Propanediol |
Pentylene Glycol |
Vaccinium Myrtillus (Blueberry) Fruit Extract |
Xanthan Gum |
Hydroxyethylcellulose |
Opuntia Ficus (Prickly Pear) Extract |
Rosa Damascena (Rose) Flower Water |
Sodium Copper Chlorophyllin |
Ethoxydiglycol |
Phenoxyethanol |
Ethylhexylglycerin |
Sodium Hydroxide |
Disodium EDTA |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Salicylic Acid is listed high in the INCI. The '2%' is a disclosed percentage. Encapsulation agents (Dextrin, Polydextrose, Amylopectin) are also present in the INCI.
Mentioned only
Salicylic Acid is a well-researched ingredient for these concerns (Level 2 ingredient evidence). However, no finished product clinical study specific to this Plum serum for these endpoints is publicly visible.
Mentioned only
Salicylic Acid is known to help reduce acne and prevent breakouts (Level 2 ingredient evidence). The claim is strong, but no finished product clinical study is publicly visible to support this specific product's efficacy.
Mentioned only
Salicylic Acid can aid in exfoliation, which may indirectly help fade the appearance of acne marks over time. Niacinamide is also present, which can help with post-inflammatory hyperpigmentation. However, no finished product clinical study is publicly visible for this specific claim.
Mentioned only
Salicylic Acid is known for its oil-regulating and pore-exfoliating properties (Level 2 ingredient evidence). Niacinamide also contributes to oil control and pore appearance. No finished product clinical study is publicly visible for this specific product.
Mentioned only
The brand states 'dermatologically tested' on its website, which implies some finished product testing for mildness. The 'encapsulated' delivery system is designed to reduce irritation. The INCI is free from common irritants like fragrance and alcohol.
Evidence visible
The brand explicitly states 'dermatologically tested' on its website, indicating finished product testing. While specific study details (sample size, duration) are not provided, this is a common claim for safety assessment.
Evidence visible
The provided INCI list does not contain 'Parfum/Fragrance', 'Alcohol', 'Paraben' compounds, 'Sulphate' compounds, 'Phthalate' compounds, or 'Mineral oil' (Paraffinum Liquidum). This claim is supported by the ingredient list.
Evidence visible
Plum is a certified vegan and cruelty-free brand by PETA. This is a brand-level certification that applies to all its products.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Salicylic Acid can aid in exfoliation, which may indirectly help fade the appearance of acne marks over time. Niacinamide is also present, which can help with post-inflammatory hyperpigmentation. However, no finished product clinical study is publicly visible for this specific claim.
Salicylic Acid is known for its oil-regulating and pore-exfoliating properties (Level 2 ingredient evidence). Niacinamide also contributes to oil control and pore appearance. No finished product clinical study is publicly visible for this specific product.
The brand states 'dermatologically tested' on its website, which implies some finished product testing for mildness. The 'encapsulated' delivery system is designed to reduce irritation. The INCI is free from common irritants like fragrance and alcohol.
The brand explicitly states 'dermatologically tested' on its website, indicating finished product testing. While specific study details (sample size, duration) are not provided, this is a common claim for safety assessment.
The provided INCI list does not contain 'Parfum/Fragrance', 'Alcohol', 'Paraben' compounds, 'Sulphate' compounds, 'Phthalate' compounds, or 'Mineral oil' (Paraffinum Liquidum). This claim is supported by the ingredient list.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Salicylic Acid is listed high in the INCI. The '2%' is a disclosed percentage. Encapsulation agents (Dextrin, Polydextrose, Amylopectin) are also present in the INCI.
Mentioned only
Salicylic Acid is a well-researched ingredient for these concerns (Level 2 ingredient evidence). However, no finished product clinical study specific to this Plum serum for these endpoints is publicly visible.
Mentioned only
Salicylic Acid is known to help reduce acne and prevent breakouts (Level 2 ingredient evidence). The claim is strong, but no finished product clinical study is publicly visible to support this specific product's efficacy.
Mentioned only
Salicylic Acid can aid in exfoliation, which may indirectly help fade the appearance of acne marks over time. Niacinamide is also present, which can help with post-inflammatory hyperpigmentation. However, no finished product clinical study is publicly visible for this specific claim.
Mentioned only
Salicylic Acid is known for its oil-regulating and pore-exfoliating properties (Level 2 ingredient evidence). Niacinamide also contributes to oil control and pore appearance. No finished product clinical study is publicly visible for this specific product.
Mentioned only
The brand states 'dermatologically tested' on its website, which implies some finished product testing for mildness. The 'encapsulated' delivery system is designed to reduce irritation. The INCI is free from common irritants like fragrance and alcohol.
Evidence visible
The brand explicitly states 'dermatologically tested' on its website, indicating finished product testing. While specific study details (sample size, duration) are not provided, this is a common claim for safety assessment.
Evidence visible
The provided INCI list does not contain 'Parfum/Fragrance', 'Alcohol', 'Paraben' compounds, 'Sulphate' compounds, 'Phthalate' compounds, or 'Mineral oil' (Paraffinum Liquidum). This claim is supported by the ingredient list.
Evidence visible
Plum is a certified vegan and cruelty-free brand by PETA. This is a brand-level certification that applies to all its products.
Evidence visible
Public evidence the brand could provide to close verification gaps
