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Simple's Hydrating Light Moisturiser delivers on its core promise of gentle hydration with a well-rounded formula, but its 'mineral oil-free' claim is a glaring contradiction that undermines its otherwise strong transparency and 'kind to skin' ethos.
₹279 • Analysed 18 July 2026
In India's warm, humid climate a lighter leave-on layer tends to wear more comfortably; how it feels can shift between air-conditioned indoors and humid outdoors. The product's MRP is consistently Rs.499, but it is frequently available at significant discounts (30-44% off) across major e-commerce and quick commerce platforms, suggesting that the discounted price is closer to its effective market price. 1 marketing claim could draw ASCI scrutiny under India's advertising code; the ingredient list is the more reliable guide.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The brand website states '12-hour moisturisation'. A third-party review noted a 23.5% increase in skin hydration after five minutes in their test, but did not verify the full 12-hour claim with a clinical study.
This is a general claim. No specific finished product evidence is publicly visible to support 'better-looking skin with every use'.
INCI lists Niacinamide, Panthenol (Pro-Vitamin B5), and Tocopheryl Acetate (Vitamin E). These ingredients have general published research for their benefits.
Linked to Niacinamide, which is known for these benefits. However, no finished product study on this specific product is publicly visible to support these appearance claims.
INCI lists Serine, Urea, Lactic Acid, Sodium Lactate, Sorbitol, Allantoin which are part of Natural Moisturizing Factors (NMFs) and amino acids. These ingredients support barrier function. However, 'Pro Amino Acid Technology' is a marketing term, and no specific finished product evidence for 'boosting levels' or 'strong skin barrier against drying elements' is publicly visible.
Claimed to be dermatologically tested, hypoallergenic, and non-comedogenic. The formula is free from common irritants like artificial perfume, color, and harsh chemicals.
Brand states these tests were done. No detailed reports are publicly visible, but these are standard claims for sensitive skin products.
INCI confirms absence of 'Alcohol' (drying alcohols), 'Parfum' or 'Fragrance', and artificial colors. However, Paraffinum Liquidum (Mineral Oil) is present high in the INCI. This contradicts the 'free from mineral oils' claim. This is a red-flag. *Correction: The brand website states 'free from alcohol, mineral oils, artificial colours and perfume'. However, the INCI list clearly shows 'Paraffinum Liquidum' (Mineral Oil) as the third ingredient. This is a direct contradiction. *Re-reading the source: The brand website states 'free from alcohol, mineral oils, artificial colours and perfume'. This is a direct contradiction with the INCI list provided on the *same* brand website, which lists 'Paraffinum Liquidum' as the third ingredient. This is a red-flag. *Further check: Some sources like DermApproved and Folliculitis Scout explicitly mention Mineral Oil (Paraffinum Liquidum) as present. The brand's own website INCI also lists it. This is a clear contradiction.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (23 of 30 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand references recyclable / PCR packaging.
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Glycerin |
Paraffinum Liquidum |
Polyglyceryl-3 Methylglucose Distearate |
Niacinamide |
Dimethicone |
Cetyl Palmitate |
Cetyl Alcohol |
Panthenol |
Caprylyl Glycol |
Carbomer |
Phenoxyethanol |
Potassium Hydroxide |
Tocopheryl Acetate |
Acrylates/C10-30 Alkyl Acrylate Crosspolymer |
Disodium EDTA |
Pantolactone |
Borago Officinalis Seed Oil |
Stearic Acid |
Potassium Carbonate |
Bisabolol |
Citric Acid |
Pentylene Glycol |
Urea |
Lactic Acid |
Sodium Lactate |
Serine |
Sorbitol |
Sodium Chloride |
Allantoin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Free from alcohol, mineral oils, artificial colours and perfume.”
The claim 'free from mineral oils' is directly contradicted by the presence of 'Paraffinum Liquidum' (Mineral Oil) high in the INCI list on the brand's own website. This is a misleading claim under ASCI Chapter 1 (Truthful and Honest).
The brand website states '12-hour moisturisation'. A third-party review noted a 23.5% increase in skin hydration after five minutes in their test, but did not verify the full 12-hour claim with a clinical study.
Evidence visible
This is a general claim. No specific finished product evidence is publicly visible to support 'better-looking skin with every use'.
Missing
INCI lists Niacinamide, Panthenol (Pro-Vitamin B5), and Tocopheryl Acetate (Vitamin E). These ingredients have general published research for their benefits.
Mentioned only
Linked to Niacinamide, which is known for these benefits. However, no finished product study on this specific product is publicly visible to support these appearance claims.
Mentioned only
INCI lists Serine, Urea, Lactic Acid, Sodium Lactate, Sorbitol, Allantoin which are part of Natural Moisturizing Factors (NMFs) and amino acids. These ingredients support barrier function. However, 'Pro Amino Acid Technology' is a marketing term, and no specific finished product evidence for 'boosting levels' or 'strong skin barrier against drying elements' is publicly visible.
Mentioned only
Claimed to be dermatologically tested, hypoallergenic, and non-comedogenic. The formula is free from common irritants like artificial perfume, color, and harsh chemicals.
Evidence visible
Brand states these tests were done. No detailed reports are publicly visible, but these are standard claims for sensitive skin products.
Evidence visible
INCI confirms absence of 'Alcohol' (drying alcohols), 'Parfum' or 'Fragrance', and artificial colors. However, Paraffinum Liquidum (Mineral Oil) is present high in the INCI. This contradicts the 'free from mineral oils' claim. This is a red-flag. *Correction: The brand website states 'free from alcohol, mineral oils, artificial colours and perfume'. However, the INCI list clearly shows 'Paraffinum Liquidum' (Mineral Oil) as the third ingredient. This is a direct contradiction. *Re-reading the source: The brand website states 'free from alcohol, mineral oils, artificial colours and perfume'. This is a direct contradiction with the INCI list provided on the *same* brand website, which lists 'Paraffinum Liquidum' as the third ingredient. This is a red-flag. *Further check: Some sources like DermApproved and Folliculitis Scout explicitly mention Mineral Oil (Paraffinum Liquidum) as present. The brand's own website INCI also lists it. This is a clear contradiction.
Evidence visible
Brand states PETA approval and vegan status. The claim about 100% recycled plastic bottle is also stated by the brand.
Evidence visible
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand references recyclable / PCR packaging.
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
INCI lists Niacinamide, Panthenol (Pro-Vitamin B5), and Tocopheryl Acetate (Vitamin E). These ingredients have general published research for their benefits.
Linked to Niacinamide, which is known for these benefits. However, no finished product study on this specific product is publicly visible to support these appearance claims.
INCI lists Serine, Urea, Lactic Acid, Sodium Lactate, Sorbitol, Allantoin which are part of Natural Moisturizing Factors (NMFs) and amino acids. These ingredients support barrier function. However, 'Pro Amino Acid Technology' is a marketing term, and no specific finished product evidence for 'boosting levels' or 'strong skin barrier against drying elements' is publicly visible.
Claimed to be dermatologically tested, hypoallergenic, and non-comedogenic. The formula is free from common irritants like artificial perfume, color, and harsh chemicals.
Brand states these tests were done. No detailed reports are publicly visible, but these are standard claims for sensitive skin products.
INCI confirms absence of 'Alcohol' (drying alcohols), 'Parfum' or 'Fragrance', and artificial colors. However, Paraffinum Liquidum (Mineral Oil) is present high in the INCI. This contradicts the 'free from mineral oils' claim. This is a red-flag. *Correction: The brand website states 'free from alcohol, mineral oils, artificial colours and perfume'. However, the INCI list clearly shows 'Paraffinum Liquidum' (Mineral Oil) as the third ingredient. This is a direct contradiction. *Re-reading the source: The brand website states 'free from alcohol, mineral oils, artificial colours and perfume'. This is a direct contradiction with the INCI list provided on the *same* brand website, which lists 'Paraffinum Liquidum' as the third ingredient. This is a red-flag. *Further check: Some sources like DermApproved and Folliculitis Scout explicitly mention Mineral Oil (Paraffinum Liquidum) as present. The brand's own website INCI also lists it. This is a clear contradiction.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
The brand website states '12-hour moisturisation'. A third-party review noted a 23.5% increase in skin hydration after five minutes in their test, but did not verify the full 12-hour claim with a clinical study.
Evidence visible
This is a general claim. No specific finished product evidence is publicly visible to support 'better-looking skin with every use'.
Missing
INCI lists Niacinamide, Panthenol (Pro-Vitamin B5), and Tocopheryl Acetate (Vitamin E). These ingredients have general published research for their benefits.
Mentioned only
Linked to Niacinamide, which is known for these benefits. However, no finished product study on this specific product is publicly visible to support these appearance claims.
Mentioned only
INCI lists Serine, Urea, Lactic Acid, Sodium Lactate, Sorbitol, Allantoin which are part of Natural Moisturizing Factors (NMFs) and amino acids. These ingredients support barrier function. However, 'Pro Amino Acid Technology' is a marketing term, and no specific finished product evidence for 'boosting levels' or 'strong skin barrier against drying elements' is publicly visible.
Mentioned only
Claimed to be dermatologically tested, hypoallergenic, and non-comedogenic. The formula is free from common irritants like artificial perfume, color, and harsh chemicals.
Evidence visible
Brand states these tests were done. No detailed reports are publicly visible, but these are standard claims for sensitive skin products.
Evidence visible
INCI confirms absence of 'Alcohol' (drying alcohols), 'Parfum' or 'Fragrance', and artificial colors. However, Paraffinum Liquidum (Mineral Oil) is present high in the INCI. This contradicts the 'free from mineral oils' claim. This is a red-flag. *Correction: The brand website states 'free from alcohol, mineral oils, artificial colours and perfume'. However, the INCI list clearly shows 'Paraffinum Liquidum' (Mineral Oil) as the third ingredient. This is a direct contradiction. *Re-reading the source: The brand website states 'free from alcohol, mineral oils, artificial colours and perfume'. This is a direct contradiction with the INCI list provided on the *same* brand website, which lists 'Paraffinum Liquidum' as the third ingredient. This is a red-flag. *Further check: Some sources like DermApproved and Folliculitis Scout explicitly mention Mineral Oil (Paraffinum Liquidum) as present. The brand's own website INCI also lists it. This is a clear contradiction.
Evidence visible
Brand states PETA approval and vegan status. The claim about 100% recycled plastic bottle is also stated by the brand.
Evidence visible
“Free from alcohol, mineral oils, artificial colours and perfume.”
The claim 'free from mineral oils' is directly contradicted by the presence of 'Paraffinum Liquidum' (Mineral Oil) high in the INCI list on the brand's own website. This is a misleading claim under ASCI Chapter 1 (Truthful and Honest).
