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Simple's Refreshing Facial Wash is a well-formulated, gentle cleanser that delivers on its core promise of clean, refreshed skin, but consumers should manage expectations regarding advanced treatment claims, especially those amplified by third-party retailers.
₹249 • Analysed 18 July 2026
For India's hot, humid, higher-pollution days, a cleanser that lifts sweat, sebum and grime without stripping the barrier is the practical fit; hard water in many cities can affect how it lathers and rinses. The product's pricing varies significantly across platforms, with quick commerce (Zepto, Blinkit) offering the most aggressive discounts, often below the brand's stated MRP. Consumers can find substantial savings by comparing prices on these platforms. The brand's own website lists the 150ml at Rs. 420, while quick commerce platforms offer it for as low as Rs. 249. 1 marketing claim could draw ASCI scrutiny under India's advertising code; the ingredient list is the more reliable guide.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Aspirational marketing language, not a measurable claim.
Aspirational marketing language, not a measurable claim.
Supported by 'Dermatologically tested and approved' and 'Tested-on-sensitive-skin' claims, and a gentle, soap-free formulation.
Supported by the presence of mild surfactants (Cocamidopropyl Betaine) in the INCI.
INCI does not list traditional soaps. Hypoallergenic claim implies testing.
Supported by 'Dermatologically tested' and 'pH-balanced' claims, and the inclusion of humectants like Glycerin and Panthenol.
INCI lists Panthenol (Pro-Vitamin B5) and Tocopheryl Acetate (Vitamin E).
Ingredient-level evidence for Panthenol and Vitamin E supports 'nourishing' and 'healthier-looking skin'. 'Glowing' is an appearance claim, less directly proven for a rinse-off product.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (9 of 12 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Iodopropynyl Butylcarbamate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand references recyclable / PCR packaging.
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Cocamidopropyl Betaine |
Propylene Glycol |
Hydroxypropyl Methylcellulose |
Panthenol |
Disodium EDTA |
Glycerin |
Iodopropynyl Butylcarbamate |
Phenoxyethanol |
Sodium Hydroxide |
Tocopheryl Acetate |
Citric Acid |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“2X Vitamin E”
Quantified claim without disclosed methodology or verifiable study.
Aspirational marketing language, not a measurable claim.
Missing
Aspirational marketing language, not a measurable claim.
Missing
Supported by 'Dermatologically tested and approved' and 'Tested-on-sensitive-skin' claims, and a gentle, soap-free formulation.
Evidence visible
Supported by the presence of mild surfactants (Cocamidopropyl Betaine) in the INCI.
Mentioned only
INCI does not list traditional soaps. Hypoallergenic claim implies testing.
Evidence visible
Supported by 'Dermatologically tested' and 'pH-balanced' claims, and the inclusion of humectants like Glycerin and Panthenol.
Evidence visible
INCI lists Panthenol (Pro-Vitamin B5) and Tocopheryl Acetate (Vitamin E).
Mentioned only
Ingredient-level evidence for Panthenol and Vitamin E supports 'nourishing' and 'healthier-looking skin'. 'Glowing' is an appearance claim, less directly proven for a rinse-off product.
Mentioned only
INCI does not list 'Parfum' or 'Fragrance'. 'Harsh chemicals' is subjective but supported by 'soap-free' and 'dermatologically tested' claims.
Evidence visible
Supported by 'pH-balanced' claim and presence of humectants (Glycerin, Panthenol) in the formula.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Iodopropynyl Butylcarbamate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand references recyclable / PCR packaging.
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Supported by the presence of mild surfactants (Cocamidopropyl Betaine) in the INCI.
INCI does not list traditional soaps. Hypoallergenic claim implies testing.
Supported by 'Dermatologically tested' and 'pH-balanced' claims, and the inclusion of humectants like Glycerin and Panthenol.
INCI lists Panthenol (Pro-Vitamin B5) and Tocopheryl Acetate (Vitamin E).
Ingredient-level evidence for Panthenol and Vitamin E supports 'nourishing' and 'healthier-looking skin'. 'Glowing' is an appearance claim, less directly proven for a rinse-off product.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Aspirational marketing language, not a measurable claim.
Missing
Aspirational marketing language, not a measurable claim.
Missing
Supported by 'Dermatologically tested and approved' and 'Tested-on-sensitive-skin' claims, and a gentle, soap-free formulation.
Evidence visible
Supported by the presence of mild surfactants (Cocamidopropyl Betaine) in the INCI.
Mentioned only
INCI does not list traditional soaps. Hypoallergenic claim implies testing.
Evidence visible
Supported by 'Dermatologically tested' and 'pH-balanced' claims, and the inclusion of humectants like Glycerin and Panthenol.
Evidence visible
INCI lists Panthenol (Pro-Vitamin B5) and Tocopheryl Acetate (Vitamin E).
Mentioned only
Ingredient-level evidence for Panthenol and Vitamin E supports 'nourishing' and 'healthier-looking skin'. 'Glowing' is an appearance claim, less directly proven for a rinse-off product.
Mentioned only
INCI does not list 'Parfum' or 'Fragrance'. 'Harsh chemicals' is subjective but supported by 'soap-free' and 'dermatologically tested' claims.
Evidence visible
Supported by 'pH-balanced' claim and presence of humectants (Glycerin, Panthenol) in the formula.
Evidence visible
“2X Vitamin E”
Quantified claim without disclosed methodology or verifiable study.
Public evidence the brand could provide to close verification gaps
