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While offering a well-formulated, high-concentration mineral sunscreen, the brand's 'silicone-free' claim is a significant misrepresentation that undermines trust and transparency.
₹1,200 • Analysed 11 October 2026
This mineral sunscreen is positioned at a premium price point of Rs. 1200 for 50ml (Rs. 24/ml), which is significantly higher than many mass-market sunscreens in India. The formula, featuring 20% Zinc Oxide (nano) and silicones, is designed to be lightweight and non-greasy, which is highly suitable for India's hot and humid climate, addressing a common consumer pain point of heavy sunscreens. However, the 'silicone-free' claim is directly contradicted by the INCI, raising an ASCI concern for misleading advertising.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Brand states SPF 50. No finished product test report (e.g., ISO 24444, PA testing) publicly visible to substantiate the specific SPF/PA rating. Zinc Oxide is a broad-spectrum filter.
INCI lists Zinc Oxide (Nano) as the second ingredient, supporting high concentration. Brand discloses 20% Zinc Oxide. The 'no white cast' claim is typical for nano zinc oxide but lacks specific visual test evidence.
INCI confirms presence of Niacinamide, Tocopheryl Acetate (Vitamin E), and Argania Spinosa Kernel Oil. These ingredients have general published research for skin benefits.
Formula contains silicones (Caprylyl Methicone, Dimethicone) which contribute to a lightweight, non-greasy feel. The brand claims 'Dermatologist-tested and non-comedogenic,' which implies finished product testing, but no specific test reports are publicly visible.
A specific time-bound claim is made, but no finished product water resistance test report (e.g., ISO 16217 or FDA equivalent) is publicly visible to substantiate this duration.
Brand states the product is 'Dermatologist-tested and non-comedogenic,' implying finished product testing. However, no summary of results, methodology, or independent lab details are publicly visible.
The INCI list confirms the absence of parabens, sulphates, and fragrance. However, the INCI clearly lists multiple silicone ingredients (Dimethicone, Caprylyl Methicone, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer), directly contradicting the 'silicone-free' claim.
Niacinamide is present (7th ingredient) and has general research for pigmentation. No finished product study visible for this specific claim.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (23 of 32 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua (Water) |
Zinc Oxide (Nano) |
C12-15 Alkyl Benzoate |
Butyloctyl Salicylate |
Caprylyl Methicone |
Glycerin |
Dimethicone |
Niacinamide |
Copernicia Cerifera (Carnauba) Wax |
Argania Spinosa Kernel Oil |
Tocopheryl Acetate |
PEG-9 Polydimethylsiloxyethyl Dimethicone |
Capsicum Annuum Fruit Extract |
Polyhydroxystearic Acid |
Dimethicone/PEG-10/15 Crosspolymer |
Stearalkonium Hectorite |
Tocopherol |
Phenoxyethanol |
Sodium PCA |
Buddleja Davidii Callus Extract |
Dimethicone/Vinyl Dimethicone Crosspolymer |
Propylene Carbonate |
Isostearic Acid |
Oryza Sativa (Rice) Bran Wax |
Bisabolol |
Disodium EDTA |
Citric Acid |
Dipropylene Glycol |
Sodium Benzoate |
Xanthan Gum |
Sodium Citrate |
Sodium Salicylate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Water-resistant for up to 80 minutes.”
This is a quantified claim ('up to 80 minutes') that lacks publicly visible supporting test methodology or results, which may be considered non-compliant with ASCI guidelines for specific claims.
“Free from parabens, sulphates, silicones, and fragrance.”
The claim 'silicone-free' is directly contradicted by the presence of multiple silicone ingredients in the INCI list, which is a violation of ASCI Chapter 1 (Truthful and Honest) guidelines.
Brand states SPF 50. No finished product test report (e.g., ISO 24444, PA testing) publicly visible to substantiate the specific SPF/PA rating. Zinc Oxide is a broad-spectrum filter.
Missing
INCI lists Zinc Oxide (Nano) as the second ingredient, supporting high concentration. Brand discloses 20% Zinc Oxide. The 'no white cast' claim is typical for nano zinc oxide but lacks specific visual test evidence.
Mentioned only
INCI confirms presence of Niacinamide, Tocopheryl Acetate (Vitamin E), and Argania Spinosa Kernel Oil. These ingredients have general published research for skin benefits.
Mentioned only
Formula contains silicones (Caprylyl Methicone, Dimethicone) which contribute to a lightweight, non-greasy feel. The brand claims 'Dermatologist-tested and non-comedogenic,' which implies finished product testing, but no specific test reports are publicly visible.
Evidence visible
A specific time-bound claim is made, but no finished product water resistance test report (e.g., ISO 16217 or FDA equivalent) is publicly visible to substantiate this duration.
Missing
Brand states the product is 'Dermatologist-tested and non-comedogenic,' implying finished product testing. However, no summary of results, methodology, or independent lab details are publicly visible.
Evidence visible
The INCI list confirms the absence of parabens, sulphates, and fragrance. However, the INCI clearly lists multiple silicone ingredients (Dimethicone, Caprylyl Methicone, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer), directly contradicting the 'silicone-free' claim.
Missing
Niacinamide is present (7th ingredient) and has general research for pigmentation. No finished product study visible for this specific claim.
Mentioned only
The INCI lists Tocopheryl Acetate and Tocopherol (forms of Vitamin E), which are well-known antioxidants.
Mentioned only
The INCI lists Bisabolol and Niacinamide, both known for their soothing and anti-inflammatory properties.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
