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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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This SUGAR crayon delivers on its matte and long-wear promise through smart formulation, but its quantified 12-hour claim needs more transparent evidence to fully earn its ambition.
₹759 • Analysed 15 October 2026
This SUGAR Matte As Hell Crayon Lipstick is well-suited for the Indian climate, especially given the preference for long-wearing and matte finishes in humid conditions. The price point of ₹759-₹949 for 2.8g positions it in the mid-to-premium segment for lip crayons, which is competitive for a popular brand. The '12Hr Matte' claim, while ambitious, is common in the market, but the lack of publicly verifiable study details for this specific duration raises an ASCI concern.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Formula contains film-formers (Isododecane, Dimethicone, Synthetic Wax, Polybutene) and Rice Starch, which support a matte finish.
The brand's own website states 'Lasts for up to 10 hours without smudging or feathering', implying internal testing, but no specific study details (methodology, sample size, results) are publicly visible for the 12-hour claim.
The product is visibly sold with a sharpener.
Film-forming ingredients (Isododecane, Dimethicone, Polybutene) and waxes contribute to product longevity. No specific wear test details are publicly visible.
Brand website states 'Lasts for up to 10 hours without smudging or feathering', implying internal testing, but no specific study details are publicly visible.
The INCI lists multiple colorants (CI codes), supporting a high pigment load typical for this product type.
Dimethicone and Diisostearyl Malate provide a creamy feel, while film-formers and Rice Starch contribute to a matte finish.
Film-forming polymers (Isododecane, Dimethicone, Polybutene) and waxes are present, which contribute to smudge resistance. No specific test data is publicly visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (12 of 19 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (CI 45410). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Isododecane |
Dimethicone |
Diisostearyl Malate |
Synthetic Wax |
Polybutene |
Caprylyl Methicone |
Dimethylimidazolidinone Rice Starch |
Glyceryl Caprylate |
Disteardimonium Hectorite |
Propylene Carbonate |
Tocopheryl Acetate |
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate |
CI 77891 |
CI 77491 |
CI 77492 |
CI 77499 |
CI 15850 |
CI 45410 |
CI 42090 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“12Hr Matte”
Quantified time-bound claim ('12Hr') without publicly visible, verifiable study methodology, sample size, or results, which is an ASCI concern.
Formula contains film-formers (Isododecane, Dimethicone, Synthetic Wax, Polybutene) and Rice Starch, which support a matte finish.
Mentioned only
The brand's own website states 'Lasts for up to 10 hours without smudging or feathering', implying internal testing, but no specific study details (methodology, sample size, results) are publicly visible for the 12-hour claim.
Evidence visible
The product is visibly sold with a sharpener.
Missing
Film-forming ingredients (Isododecane, Dimethicone, Polybutene) and waxes contribute to product longevity. No specific wear test details are publicly visible.
Mentioned only
Brand website states 'Lasts for up to 10 hours without smudging or feathering', implying internal testing, but no specific study details are publicly visible.
Evidence visible
The INCI lists multiple colorants (CI codes), supporting a high pigment load typical for this product type.
Mentioned only
Dimethicone and Diisostearyl Malate provide a creamy feel, while film-formers and Rice Starch contribute to a matte finish.
Mentioned only
Film-forming polymers (Isododecane, Dimethicone, Polybutene) and waxes are present, which contribute to smudge resistance. No specific test data is publicly visible.
Mentioned only
Film-forming polymers (Isododecane, Dimethicone, Polybutene) and waxes are present, which contribute to transfer resistance. No specific test data is publicly visible.
Mentioned only
Film-forming polymers (Isododecane, Dimethicone, Polybutene) and waxes are present, which contribute to water resistance. No specific test data is publicly visible.
Mentioned only
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
