Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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While offering a well-formulated mineral sunscreen with good sun protection, indē wild needs to standardize its active ingredient claims across all platforms and provide verifiable evidence for ambitious quantified benefits to build full consumer trust.
₹900 • Analysed 22 October 2026
This indē wild sunscreen is positioned as a premium mineral SPF 50+ PA++++ product, blending modern actives with Ayurvedic botanicals. Its price point (Rs.900-1199 for 30ml) places it in the higher end of the Indian sunscreen market. The formula's lightweight, serum-like texture and 'no white cast' claim are highly relevant for Indian consumers, especially given the humid climate and diverse skin tones. The discrepancy in Zinc Oxide percentage (12% on brand site vs. 24% on some retailers) is a significant concern for ASCI compliance regarding truthful advertising. The presence of Tridecyl Salicylate, while not a chemical filter, has led to discussions in the beauty community about the 'mineral-only' claim.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Brand states 'tested under stringent norms' and 'dermatologically tested' for SPF 50+ and PA++++. However, no specific ISO 24444 or PA test report details (methodology, sample size, results) are publicly visible. The brand's own website states 12% Zinc Oxide, while some retailers claim 24%.
Percentage of active ingredient (Zinc Oxide) is explicitly disclosed on the brand's website and DailyMed. However, some retailers (Nykaa, Ajio Luxe) incorrectly state 24% Zinc Oxide.
Supported by SPF 50+ PA++++ claims. Brand states 'tested under stringent norms' and 'dermatologically tested'. No specific broad-spectrum test report details are publicly visible.
Supported by product format (serum-like fluid) and user testimonials on the brand site and Nykaa.
Brand states 'dermatologically safe for use' and 'formulated to be skin barrier-friendly'. No specific hypoallergenic testing data is publicly visible. The formula contains botanical extracts which can be sensitizing for some.
Supported by the presence of Niacinamide and Centella Asiatica Extract, which have general research supporting barrier function. No finished product study on this specific claim is publicly visible.
Supported by the presence of Niacinamide and Licorice Root Extract, known for brightening properties. However, these are ingredient-level benefits, and no finished product efficacy study for dark spot reduction is publicly visible.
This is a quantified claim. No publicly visible clinical or instrumental study with methodology, sample size, duration, or results to support this specific percentage for the finished product.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (19 of 31 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water (Aqua) |
C12-15 Alkyl Benzoate |
Jojoba Esters |
Caprylic/Capric Triglyceride |
Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate |
Propanediol |
Tridecyl Salicylate |
Methylheptyl Isostearate |
Niacinamide |
Nylon-12 |
Methylpropanediol |
Silica |
Coco-Caprylate |
Polyglyceryl-2 Dipolyhydroxystearate |
Sodium Chloride |
Caprylyl Glycol |
Bisabolol |
Allantoin |
Oryza Sativa (Rice) Bran Extract |
Stearalkonium Hectorite |
Lecithin |
Polyglyceryl-3 Diisostearate |
Polyglyceryl-3 Polyricinoleate |
Centella Asiatica Leaf Extract |
Phenylpropanol |
Helianthus Annuus (Sunflower) Extract |
Tocopherol |
Rosmarinus Officinalis (Rosemary) Leaf Extract |
Tetrasodium Glutamate Diacetate |
Glycyrrhiza Glabra (Licorice) Root Extract |
Sodium Hydroxide |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified. The product claims SPF 50+ PA++++, which is standard for cosmetic sunscreens in India. The INCI is disclosed.
No prohibited or restricted ingredients identified.
Zinc Oxide is an FDA-approved active sunscreen ingredient. The product is listed on DailyMed.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Boost antioxidant activity by 200%!”
Quantified claim without disclosed, verifiable study.
Brand states 'tested under stringent norms' and 'dermatologically tested' for SPF 50+ and PA++++. However, no specific ISO 24444 or PA test report details (methodology, sample size, results) are publicly visible. The brand's own website states 12% Zinc Oxide, while some retailers claim 24%.
Evidence visible
Percentage of active ingredient (Zinc Oxide) is explicitly disclosed on the brand's website and DailyMed. However, some retailers (Nykaa, Ajio Luxe) incorrectly state 24% Zinc Oxide.
Mentioned only
Supported by SPF 50+ PA++++ claims. Brand states 'tested under stringent norms' and 'dermatologically tested'. No specific broad-spectrum test report details are publicly visible.
Evidence visible
Supported by product format (serum-like fluid) and user testimonials on the brand site and Nykaa.
Evidence visible
Brand states 'dermatologically safe for use' and 'formulated to be skin barrier-friendly'. No specific hypoallergenic testing data is publicly visible. The formula contains botanical extracts which can be sensitizing for some.
Evidence visible
Supported by the presence of Niacinamide and Centella Asiatica Extract, which have general research supporting barrier function. No finished product study on this specific claim is publicly visible.
Mentioned only
Supported by the presence of Niacinamide and Licorice Root Extract, known for brightening properties. However, these are ingredient-level benefits, and no finished product efficacy study for dark spot reduction is publicly visible.
Mentioned only
This is a quantified claim. No publicly visible clinical or instrumental study with methodology, sample size, duration, or results to support this specific percentage for the finished product.
Missing
Claimed on brand blog and Nykaa. This requires specific water resistance testing. While the brand states 'tested under stringent norms', no specific test report details are publicly visible.
Evidence visible
Supported by user reviews and product description of a sheer tint. Some user reviews mention a tint that might not suit all deeper skin tones.
Evidence visible
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
