Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This shampoo offers a gentle, hydrating cleanse with a transparent 'free-from' formulation, but its 'repair' and 'strengthening' claims outrun the visible finished-product evidence, relying heavily on ingredient-level benefits for a rinse-off product.
₹349 • Analysed 23 October 2026
The Moxie Beauty Hyaluronic Acid Repairing Shampoo is positioned as a premium, active-rich shampoo for dry and damaged hair, with a price point of Rs.2.63/ml for the 200ml variant, which is competitive within the 'skincare-grade' hair care segment in India. Its sulfate-free and silicone-free formulation is well-suited for Indian consumers concerned about harsh cleansing and product buildup, especially in humid climates. While many claims are aspirational for a rinse-off product, the brand's explicit 'free from' claims and detailed INCI list align with increasing consumer demand for transparency. The 'clinically formulated' claim, however, lacks specific finished-product study details, which is a common area for ASCI scrutiny in India.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
INCI confirms absence of common harsh sulfates (Sodium Lauryl Sulfate, Sodium Laureth Sulfate) and lists mild surfactants like Sodium Cocoyl Isethionate and Cocamidopropyl Betaine. The brand explicitly states it's sulphate-free.
Supported by the presence of mild surfactants and humectants in the INCI.
Sodium Hyaluronate is present in the INCI. Its position after Glycol Distearate and before 1,2-Hexanediol suggests a meaningful, but not necessarily high, concentration. The claim of 'deep hydration at a molecular level' is ambitious for a rinse-off product.
Supported by humectants (Glycerin, Sodium Hyaluronate, Xylitylglucoside complex) and conditioning agents (Guar Hydroxypropyltrimonium Chloride, Macadamia Ternifolia Seed Oil) in the INCI.
INCI lists multiple peptides (Acetyl Hexapeptide-8, Copper Tripeptide-1, Palmitoyl Pentapeptide-4, Tripeptide-1, Hexapeptide-9, Palmitoyl Tripeptide-1) and plant extracts with antioxidant properties (Polymnia Sonchifolia Root Extract, Pelvetia Canaliculata Extract, Pisum Sativum Extract). However, these are listed after Phenoxyethanol, suggesting concentrations below 1%.
The presence of humectants, conditioning agents, and mild surfactants supports this claim. The brand also states it's 'actively beneficial for colour-treated hair'.
Supported by mild surfactants and humectants. The brand also claims it 'reduces frizz over time'.
The gentle, sulfate-free formula with hydrating ingredients supports suitability for these hair types.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (23 of 34 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water |
Sodium Cocoyl Isethionate |
Cocamidopropyl Betaine |
Glycerin |
Sodium Cocoyl Glycinate |
Guar Hydroxypropyltrimonium Chloride |
Polymnia Sonchifolia Root Extract |
Xanthan Gum |
Sodium Benzoate |
Potassium Sorbate |
Xylitylglucoside |
Anhydroxylitol |
Maltitol |
Xylitol |
Pelvetia Canaliculata Extract |
Glycol Distearate |
Sodium Hyaluronate |
1,2-Hexanediol |
Phenoxyethanol |
Ethylhexylglycerin |
Sodium Chloride |
Macadamia Ternifolia Seed Oil |
Parfum |
Sodium Gluconate |
Pisum Sativum Extract |
Citric Acid |
Acetyl Hexapeptide-8 |
Copper Tripeptide-1 |
Palmitoyl Pentapeptide-4 |
Tripeptide-1 |
Hexapeptide-9 |
Palmitoyl Tripeptide-1 |
Polyglyceryl-10 Laurate |
Butylene Glycol |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
INCI confirms absence of common harsh sulfates (Sodium Lauryl Sulfate, Sodium Laureth Sulfate) and lists mild surfactants like Sodium Cocoyl Isethionate and Cocamidopropyl Betaine. The brand explicitly states it's sulphate-free.
Evidence visible
Supported by the presence of mild surfactants and humectants in the INCI.
Mentioned only
Sodium Hyaluronate is present in the INCI. Its position after Glycol Distearate and before 1,2-Hexanediol suggests a meaningful, but not necessarily high, concentration. The claim of 'deep hydration at a molecular level' is ambitious for a rinse-off product.
Mentioned only
Supported by humectants (Glycerin, Sodium Hyaluronate, Xylitylglucoside complex) and conditioning agents (Guar Hydroxypropyltrimonium Chloride, Macadamia Ternifolia Seed Oil) in the INCI.
Mentioned only
INCI lists multiple peptides (Acetyl Hexapeptide-8, Copper Tripeptide-1, Palmitoyl Pentapeptide-4, Tripeptide-1, Hexapeptide-9, Palmitoyl Tripeptide-1) and plant extracts with antioxidant properties (Polymnia Sonchifolia Root Extract, Pelvetia Canaliculata Extract, Pisum Sativum Extract). However, these are listed after Phenoxyethanol, suggesting concentrations below 1%.
Mentioned only
The presence of humectants, conditioning agents, and mild surfactants supports this claim. The brand also states it's 'actively beneficial for colour-treated hair'.
Mentioned only
Supported by mild surfactants and humectants. The brand also claims it 'reduces frizz over time'.
Mentioned only
The gentle, sulfate-free formula with hydrating ingredients supports suitability for these hair types.
Mentioned only
Consistent with formula composition.
Mentioned only
Standard shampoo function.
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
