Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This serum offers a robust, well-evidenced formula for brightening and pigmentation, but consumers should approach its most ambitious marketing claims with a critical eye.
₹245 • Analysed 22 October 2026
This water-based serum is well-suited for the Indian climate, offering a non-sticky feel that is beneficial in humid conditions. Priced competitively within the mid-range segment for active serums, especially with frequent discounts, it offers good value. While most claims are cosmetic and well-supported, the 'World's 1st' and specific quantified absorption claims may attract ASCI scrutiny for lack of direct, verifiable evidence.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Supported by 'Dermatologically Safe for use and Non-Irritant' study documented under protocol no. C3B04977. Concentrations are generally considered beginner-friendly.
No publicly visible evidence or comparative study found to substantiate this 'world's 1st' claim.
Consumer Testing Results state '80% of people said this serum fades pigmentation and makes the skin glow', providing some support for 'results'. However, specific instrumental data for 'visible results' within the stated timeframe is not publicly visible.
Supported by active ingredients (Vitamin C, Niacinamide, Ferulic Acid) known for these benefits, a permeation study confirming enhanced delivery, and consumer testing results where '80% of people said this serum fades pigmentation'.
Vitamin C is generally known to stimulate collagen production. However, finished-product evidence specifically for this serum boosting collagen for 'youthful skin' is not publicly visible.
Supported by active ingredients (Vitamin C, Niacinamide) known for brightening, a permeation study confirming enhanced delivery, and consumer testing results where '80% of people said this serum... makes the skin glow'.
Supported by 'Dermatologically Safe for use and Non-Irritant' study documented under protocol no. C3B04977.
Niacinamide (5% concentration) is clinically proven for sebum regulation and barrier repair, which contributes to pore minimization and smoother texture.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (18 of 22 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
3-O-Ethyl Ascorbic Acid |
1,3-Propanediol |
Ethoxydiglycol |
Niacinamide |
Pentylene Glycol |
Methylpropanediol |
Glycerin |
Dimethyl Isosorbide |
Ascorbic Acid |
Sodium Hyaluronate |
Ferulic Acid |
Gluconolactone |
Sodium Benzoate |
Sodium Phytate |
Sclerotium Gum |
Sodium Metabisulfite |
Tris(Tetramethylhydroxypiperidinol) Citrate |
Calcium Gluconate |
Sodium Starch Octenylsuccinate |
Citric Acid |
Hydrated Silica |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“World's 1st face serum with Vitamin C, Niacinamide, Hyaluronic Acid, and Ferulic Acid all-in-one”
Absolute claim ('World's 1st') requires robust, verifiable comparative data across global markets, which is not publicly visible.
“Visible results in just 3-6 weeks!”
Quantified time-bound claim ('3-6 weeks') requires a published clinical study with clear methodology and instrumental results for 'visible results', which is not publicly visible.
“70% better absorption”
Quantified claim ('70% better absorption') is not directly matched by the provided permeation study results, which state '49.4% higher permeation rate and 54% greater cumulative permeation'.
Supported by 'Dermatologically Safe for use and Non-Irritant' study documented under protocol no. C3B04977. Concentrations are generally considered beginner-friendly.
Evidence visible
No publicly visible evidence or comparative study found to substantiate this 'world's 1st' claim.
Missing
Consumer Testing Results state '80% of people said this serum fades pigmentation and makes the skin glow', providing some support for 'results'. However, specific instrumental data for 'visible results' within the stated timeframe is not publicly visible.
Evidence visible
Supported by active ingredients (Vitamin C, Niacinamide, Ferulic Acid) known for these benefits, a permeation study confirming enhanced delivery, and consumer testing results where '80% of people said this serum fades pigmentation'.
Evidence visible
Vitamin C is generally known to stimulate collagen production. However, finished-product evidence specifically for this serum boosting collagen for 'youthful skin' is not publicly visible.
Mentioned only
Supported by active ingredients (Vitamin C, Niacinamide) known for brightening, a permeation study confirming enhanced delivery, and consumer testing results where '80% of people said this serum... makes the skin glow'.
Evidence visible
Supported by 'Dermatologically Safe for use and Non-Irritant' study documented under protocol no. C3B04977.
Evidence visible
Niacinamide (5% concentration) is clinically proven for sebum regulation and barrier repair, which contributes to pore minimization and smoother texture.
Mentioned only
Sodium Hyaluronate is present for deep hydration, and Niacinamide supports skin barrier function and elasticity.
Mentioned only
Supported by a third-party permeation study conducted by CCFT Laboratories Pvt. Ltd. (Project No. CCFT-2024-12-316), confirming '49.4% higher permeation rate and 54% greater cumulative permeation'.
Evidence visible
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
