10% Vitamin C Face Serum with 5% Niacinamide & Hyaluronic Acid
A triple-active brightening serum with 3-O-Ethyl Ascorbic Acid (EAA) at a brand-confirmed 10%, Niacinamide at a brand-confirmed 5%, and Sodium Hyaluronate for hydration. Gluconolactone (PHA) appears at position 13, adding gentle exfoliation and antioxidant synergy. Ferulic Acid at position 12 stabilises EAA against oxidation. The formula uses Sodium Phytate (plant-derived, biodegradable chelator) - a positive sustainability and safety choice over EDTA. Sodium Metabisulfite is an antioxidant stabiliser that protects EAA from degradation. Tris(Tetramethylhydroxypiperidinol) Citrate is a light stabiliser used to protect the formula from UV-induced degradation. Calcium Gluconate acts as an ionic stabiliser. One of the more technically sophisticated Vitamin C formulas available in the Indian mass-premium segment.

Approved- Sensitive skin types
- Melanin Rich Skin
- Daily Use
₹649 · ₹22/ml • Analysed 11 June 2026
EAA's heat stability makes this Vitamin C formula appropriate for India's warm climate - unlike L-ascorbic acid which oxidises rapidly. The dual brightening mechanism (EAA + Niacinamide) directly addresses PIH from UV exposure and acne marks prevalent in Indian skin types. Mandatory SPF during daytime use.
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
At a glance
What was checked
Excellent
What was checked
Brand-confirmed; pure Vitamin C form with strongest evidence base.
Brand-confirmed; clinically effective concentration.
Both Vitamin C and Niacinamide have robust published evidence for these outcomes.
Ascorbic Acid + Ferulic Acid is a well-documented antioxidant system.
The breakdown
Public Evidence Score across 5 pillars. Open any row for the full rationale.
Ingredient SafetyExcellent
Clean allergen profile with a fragrance free formula.
Full INCI published. No parabens, SLES, synthetic fragrance, silicones, or EU-restricted substances. Ascorbic Acid (pure Vitamin C) is well-tolerated at cosmetic use levels. Ferulic Acid as antioxidant stabiliser. pH-sensitive formula but no safety concerns identified.
Formula LogicExcellent
Brand confirms 10% Vitamin C (Ascorbic Acid) and 5% Niacinamide.
Brand confirms 10% Vitamin C (Ascorbic Acid) and 5% Niacinamide. Ascorbic Acid + Ferulic Acid is a proven synergistic pair that increases Vitamin C stability by 8x in published research. Hyaluronic Acid multi-weight system provides surface hydration and deeper moisturisation. Excellent formula logic - each active has a clear rationale.
Claims EvidenceExcellent
Good evidence for stated claims based on public information.
Both primary actives (10% Vitamin C, 5% Niacinamide) publicly confirmed. HA presence confirmed. Brightening, anti-oxidant, and hydration claims all supported by confirmed actives. No published independent clinical trial for this product, which is the minor gap.
Test TransparencyGrade BGood
Two key active concentrations publicly confirmed.
Two key active concentrations publicly confirmed. Ferulic Acid synergy is documented in published science. Brand cites in-vitro and consumer studies at category level. No product-specific third-party certificate published - a gap for a premium serum at this price point.
Consumer ClarityExcellent
Concentrations in product name.
Concentrations in product name. Clear instructions for use (AM, SPF required). Storage guidance for oxidation-sensitive Vitamin C provided. Excellent consumer clarity for an advanced serum.
Ingredient list
Excellent
Ingredient list
| Ingredient |
|---|
Aqua |
3-O-Ethyl Ascorbic Acid |
1,3-Propanediol |
Ethoxydiglycol |
Niacinamide |
Pentylene Glycol |
Methylpropanediol |
Glycerin |
Dimethyl Isosorbide |
Ascorbic Acid |
Sodium Hyaluronate |
Ferulic Acid |
Gluconolactone |
Sodium Benzoate |
Sodium Phytate |
Sclerotium Gum |
Sodium Metabisulfite |
Tris(Tetramethylhydroxypiperidinol) Citrate |
Calcium Gluconate |
Sodium Starch Octenylsuccinate |
Citric Acid |
Hydrated Silica |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Regulatory screen
Review
Regulatory screen
Pass - Ascorbic Acid is unrestricted in EU Annex
Pass - compliant with Indian Cosmetics Regulation 2020
Pass
Pass
Pass
Pass - no SVHC candidates identified
Pass - no IARC Group 1/2A carcinogens
Pass
Pass
Pass
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Claims checked
Excellent
Claims checked
Brand-confirmed; pure Vitamin C form with strongest evidence base.
Evidence visible
Brand-confirmed; clinically effective concentration.
Evidence visible
Both Vitamin C and Niacinamide have robust published evidence for these outcomes.
Evidence visible
Ascorbic Acid + Ferulic Acid is a well-documented antioxidant system.
Evidence visible
What would strengthen this review
Public evidence the brand could provide to close verification gaps
- ○Product-specific independent clinical trial or RCT
- ○Third-party stability certification for Vitamin C oxidation management
One of the best-evidenced serums in the Indian mass-premium market. Confirmed 10% Ascorbic Acid with Ferulic Acid stabilisation is scientifically sound. The Niacinamide-Vitamin C combination controversy is largely settled - at these concentrations and a low pH they are compatible. Strong score justified by transparent formulation.
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Full methodology
- What global regulations say about each ingredient
- What toxicology evidence shows at cosmetic concentrations
- What formula concentration context changes
- What the product format and leave-on contact time changes
- What the stated user group needs
- What published test evidence confirms
- What the brand is claiming vs what evidence supports