5% Niacinamide Daily Serum with Alpha Arbutin & Multivitamin

A beginner-friendly brightening serum combining 5% Niacinamide (position 2), Alpha Arbutin (position 3), and a B-vitamin complex including Pyridoxine HCl, Inositol, Biotin, Thiamine HCl, and Riboflavin. Zinc PCA (position 5) adds sebum-regulating support. Dimethyl Isosorbide (position 12) functions as a penetration enhancer. The multivitamin blend at the formula's tail end is present at trace concentrations and offers antioxidant and skin-conditioning benefits rather than primary treatment efficacy. Vitamin E (Tocopheryl Acetate position 14) and Ascorbyl Palmitate (position 15, a stable oil-soluble Vitamin C form) add antioxidant support. Uses Sodium Gluconate, a biodegradable chelating agent - a positive sustainability choice.

MOSTLYCLEAN

Mostly Clean

Best for

All Skin Types
Sensitive skin types
Daily Use

₹499 · ₹17/ml • Analysed 11 June 2026

India Context

Niacinamide 5% + Alpha Arbutin dual brightening is well-suited for India's PIH-dominant skin concerns. The 5% niacinamide (versus 10%) is better tolerated by beginners and those with reactive skin. Suitable as a daily serum for all Fitzpatrick types.

Key Ingredients

Niacinamide•Alpha Arbutin•1,3-PropanediolView all ingredients

MOSTLYCLEAN

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Ingredient & Safety

Formula Logic

Public Claim Support

Transparency

Consumer Clarity

This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.

At a glance

✓Fragrance free

✓Alcohol free

✓Paraben free

What was checked

3 claims checked against public evidence

Strong

5% NiacinamideVerified

Brand-confirmed on PDP.

Published evidence

Alpha-Arbutin brighteningNeeds context

Alpha-Arbutin is present but concentration not confirmed - efficacy inference only.

Brand claim

Multivitamin complexNeeds context

Vitamins C, E, B5 present but at low positional concentrations; no concentration disclosure.

Brand claim

Verified: confirmed from public evidenceSupported: consistent with available evidenceNeeds context: relevant for some usersNot verified: could not be confirmed

The breakdown

Mostly credible with gaps

Public Evidence Score across 5 pillars. Open any row for the full rationale.

Ingredient Safety

Excellent

Clean allergen profile with a fragrance free formula.

Full INCI published. No parabens, SLES, synthetic fragrance, or EU-restricted substances. Phenoxyethanol within 1% limit. Retinyl Palmitate (Vitamin A ester) is a mild retinoid - safe for daily use at typical cosmetic levels.

Formula Logic

Strong

Niacinamide at position 3 suggests ~5% (brand-confirmed).

Niacinamide at position 3 suggests ~5% (brand-confirmed). Alpha-Arbutin at position 10 is likely at 0.5-2% - effective range for brightening. Multiple vitamins (C, E, B5) present but positions suggest low concentrations. Formula logic is sound but multi-active complexity reduces inference confidence.

Claims Evidence

Strong

Good evidence for stated claims based on public information.

Niacinamide 5% confirmed. Alpha-Arbutin dose not publicly confirmed - reduces claim confidence. Vitamin C and E concentrations unconfirmed. Brightening and glow claims partially supported by confirmed actives.

Test Transparency

Grade CFair

Brand confirms Niacinamide concentration.

Brand confirms Niacinamide concentration. Other actives unconfirmed. No third-party clinical data or efficacy certificates published for this product.

Consumer Clarity

Strong

Multi-active formula may create consumer confusion about which actives drive which outcomes.

Multi-active formula may create consumer confusion about which actives drive which outcomes. Product name is clear. Skin type guidance present.

Ingredient list

26 ingredients · INCI order

Excellent

SafeNoteCaution

Ingredient	What it does
Purified Water	Solvent base
Niacinamide	Brand-confirmed 5%; melanosome transfer inhibition and sebum regulation
Alpha Arbutin	Tyrosinase inhibitor, brightening; position 3 indicates meaningful concentration; % not disclosed
1,3-Propanediol	Plant-derived humectant and solvent
Zinc PCA	Antimicrobial and sebum-regulating zinc salt; position 5
Betaine	Osmolyte humectant, calming; plant-derived
Diethylene Glycol Monoethyl Ether	Transcutol, penetration enhancer; established safety profile
Phenoxyethanol	Preservative, within EU/India 1% limit
Glycerin	Humectant
Hydroxyethylcellulose	Natural-derived polymer thickener
Ethylhexylglycerin	Preservative booster
Dimethyl Isosorbide	Penetration enhancer
Sodium Gluconate	Biodegradable chelating agent (better than EDTA from sustainability perspective)
Tocopheryl Acetate	Vitamin E, antioxidant
Ascorbyl Palmitate	Oil-soluble stable Vitamin C form, antioxidant; position 15
Potassium Sorbate	Preservative, mold inhibitor
Pyridoxine HCl	Vitamin B6, skin conditioning at trace concentration
Inositol	B-vitamin, skin hydration and barrier support at trace concentration
Biotin	Vitamin B7, skin conditioning at trace concentration
Thiamine HCl	Vitamin B1, antioxidant at trace concentration
Riboflavin	Vitamin B2, antioxidant at trace concentration
Xanthan Gum	Natural thickener
Sclerotium Gum	Biopolymer thickener
Lecithin	Phospholipid emulsifier
Pullulan	Natural film-former
Silica	Absorbent powder, improves texture

INCI order as declared on packaging. Position reflects approximate concentration (high to low).

Regulatory screen

Each ingredient mapped against 10 global regulatory authorities

Review

EU 1223/2009EU Cosmetics Regulation - Annexes II–VI

Pass - no restricted or prohibited substances identified

India CR 2020India Cosmetics Rules, CDSCO

Pass - compliant with Indian Cosmetics Regulation 2020

Health Canada HotlistCanada prohibited & restricted ingredients

Pass - no hotlist substances

US FDA 21 CFRUS FDA Parts 700–740

Pass

MFDS KoreaKorea Cosmetics Act

Pass

ECHA SVHCSubstances of Very High Concern

Pass - no SVHC candidates identified

IARCCarcinogen classifications Groups 1/2A/2B

Pass - no IARC Group 1/2A carcinogens

AICIS AustraliaAustralian industrial chemical safety

Pass

TGA AustraliaTherapeutic claims (if applicable)

Pass

Canada NHPIDNatural health product ingredients

Pass

Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.

Claims checked

1 of 3 publicly supported

Strong

5% NiacinamidePublicly supported

Brand-confirmed on PDP.

Evidence visible

Alpha-Arbutin brighteningNeeds proof

Alpha-Arbutin is present but concentration not confirmed - efficacy inference only.

Mentioned only

Multivitamin complexNeeds proof

Vitamins C, E, B5 present but at low positional concentrations; no concentration disclosure.

Mentioned only

What would strengthen this review

Public evidence the brand could provide to close verification gaps

○Alpha-Arbutin concentration confirmation
○Vitamin C/E concentration disclosure
○Product-specific clinical efficacy data

About this review

Solid brightening formula anchored by confirmed Niacinamide 5%. The multi-vitamin complex adds antioxidant support but concentration opacity for Alpha-Arbutin and vitamins limits verifiability. Good for general brightening maintenance.

Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.

Independent reviewPublic evidence only

Full methodology