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A beginner-friendly brightening serum combining 5% Niacinamide (position 2), Alpha Arbutin (position 3), and a B-vitamin complex including Pyridoxine HCl, Inositol, Biotin, Thiamine HCl, and Riboflavin. Zinc PCA (position 5) adds sebum-regulating support. Dimethyl Isosorbide (position 12) functions as a penetration enhancer. The multivitamin blend at the formula's tail end is present at trace concentrations and offers antioxidant and skin-conditioning benefits rather than primary treatment efficacy. Vitamin E (Tocopheryl Acetate position 14) and Ascorbyl Palmitate (position 15, a stable oil-soluble Vitamin C form) add antioxidant support. Uses Sodium Gluconate, a biodegradable chelating agent - a positive sustainability choice.
₹499 · ₹17/ml • Analysed 11 June 2026
Niacinamide 5% + Alpha Arbutin dual brightening is well-suited for India's PIH-dominant skin concerns. The 5% niacinamide (versus 10%) is better tolerated by beginners and those with reactive skin. Suitable as a daily serum for all Fitzpatrick types.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Brand-confirmed on PDP.
Alpha-Arbutin is present but concentration not confirmed - efficacy inference only.
Vitamins C, E, B5 present but at low positional concentrations; no concentration disclosure.
How we read this product across 5 areas. Open any row for the full rationale.
Clean allergen profile with a fragrance free formula.
Full INCI published. No parabens, SLES, synthetic fragrance, or EU-restricted substances. Phenoxyethanol within 1% limit. Retinyl Palmitate (Vitamin A ester) is a mild retinoid - safe for daily use at typical cosmetic levels.
Niacinamide at position 3 suggests ~5% (brand-confirmed). Alpha-Arbutin at position 10 is likely at 0.5-2% - effective range for brightening. Multiple vitamins (C, E, B5) present but positions suggest low concentrations. Formula logic is sound but multi-active complexity reduces inference confidence.
Good evidence for stated claims based on public information.
Niacinamide 5% confirmed. Alpha-Arbutin dose not publicly confirmed - reduces claim confidence. Vitamin C and E concentrations unconfirmed. Brightening and glow claims partially supported by confirmed actives.
“5% Niacinamide” Brand-confirmed on PDP.
“Alpha-Arbutin brightening” Alpha-Arbutin is present but concentration not confirmed - efficacy inference only.
“Multivitamin complex” Vitamins C, E, B5 present but at low positional concentrations; no concentration disclosure.
Brand confirms Niacinamide concentration. Other actives unconfirmed. No third-party clinical data or efficacy certificates published for this product.
Multi-active formula may create consumer confusion about which actives drive which outcomes. Product name is clear. Skin type guidance present.
| Ingredient |
|---|
Purified Water |
Niacinamide |
Alpha Arbutin |
1,3-Propanediol |
Zinc PCA |
Betaine |
Diethylene Glycol Monoethyl Ether |
Phenoxyethanol |
Glycerin |
Hydroxyethylcellulose |
Ethylhexylglycerin |
Dimethyl Isosorbide |
Sodium Gluconate |
Tocopheryl Acetate |
Ascorbyl Palmitate |
Potassium Sorbate |
Pyridoxine HCl |
Inositol |
Biotin |
Thiamine HCl |
Riboflavin |
Xanthan Gum |
Sclerotium Gum |
Lecithin |
Pullulan |
Silica |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Pass - no restricted or prohibited substances identified
Pass - compliant with Indian Cosmetics Regulation 2020
Pass - no hotlist substances
Pass
Pass
Pass - no SVHC candidates identified
Pass - no IARC Group 1/2A carcinogens
Pass
Pass
Pass
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Brand-confirmed on PDP.
Evidence visible
Alpha-Arbutin is present but concentration not confirmed - efficacy inference only.
Mentioned only
Vitamins C, E, B5 present but at low positional concentrations; no concentration disclosure.
Mentioned only
Public evidence the brand could provide to close verification gaps
Solid brightening formula anchored by confirmed Niacinamide 5%. The multi-vitamin complex adds antioxidant support but concentration opacity for Alpha-Arbutin and vitamins limits verifiability. Good for general brightening maintenance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
How we read this product across 5 areas. Open any row for the full rationale.
Clean allergen profile with a fragrance free formula.
Full INCI published. No parabens, SLES, synthetic fragrance, or EU-restricted substances. Phenoxyethanol within 1% limit. Retinyl Palmitate (Vitamin A ester) is a mild retinoid - safe for daily use at typical cosmetic levels.
Niacinamide at position 3 suggests ~5% (brand-confirmed). Alpha-Arbutin at position 10 is likely at 0.5-2% - effective range for brightening. Multiple vitamins (C, E, B5) present but positions suggest low concentrations. Formula logic is sound but multi-active complexity reduces inference confidence.
Good evidence for stated claims based on public information.
Niacinamide 5% confirmed. Alpha-Arbutin dose not publicly confirmed - reduces claim confidence. Vitamin C and E concentrations unconfirmed. Brightening and glow claims partially supported by confirmed actives.
“5% Niacinamide” Brand-confirmed on PDP.
“Alpha-Arbutin brightening” Alpha-Arbutin is present but concentration not confirmed - efficacy inference only.
“Multivitamin complex” Vitamins C, E, B5 present but at low positional concentrations; no concentration disclosure.
Brand confirms Niacinamide concentration. Other actives unconfirmed. No third-party clinical data or efficacy certificates published for this product.
Multi-active formula may create consumer confusion about which actives drive which outcomes. Product name is clear. Skin type guidance present.
