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Join for free →A multi-form vitamin C serum using 3-O-Ethyl Ascorbic Acid as the primary source, with Ferulic Acid, Vitamin E, Ascorbyl Tetraisopalmitate, and CoQ10. Two formulation concerns: Ethoxydiglycol is a confirmed penetration enhancer that increases absorption of all co-formulated actives, and 'Vegetable Oil' is listed as an ingredient without a valid INCI name, making it impossible to assess comedogenicity or allergen risk.

Rs. 799 - Rs. 1,099 • Analysed 10 June 2026
A multi-form Vitamin C approach is smart for India's climate: the ethylated 3-O-Ethyl Ascorbic Acid is more stable than pure L-ascorbic acid in the heat and humidity, while the lipophilic Ascorbyl Tetraisopalmitate penetrates the sebum-rich skin surface common in Indian skin types. The Ferulic Acid combination doubles UV photoprotection, important in a country where daily SPF application is underutilised. Use at night if not pairing with a high-SPF sunscreen. The Ethoxydiglycol penetration booster means this serum should not be layered under formulas containing potential sensitisers on sensitive skin types.
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Brand explicitly states 10% 3-O-Ethyl Ascorbic Acid on label.
Claim appears on product but no clinical study is linked or accessible.
Vitamin C mechanism is established but no formula-level study published.
The synergy mechanism is scientifically established but Ferulic Acid concentration in this formula is not disclosed.
Public Evidence Score across 5 pillars. Open any row for the full rationale.
Clean allergen profile with a fragrance free formula.
No synthetic fragrance, no parabens, no EU Annex II banned substances. Diethylene Glycol Monoethyl Ether (Ethoxydiglycol) is a confirmed penetration enhancer used at a concentration suggesting meaningful presence in this formula. It increases how deeply all co-formulated actives absorb through the skin barrier. This is not a prohibited ingredient, but its use at this level in a daily leave-on facial serum represents a material safety consideration that is not communicated to consumers. Additionally, one ingredient is listed as 'Vegetable Oil', which is not a valid INCI name. Without knowing what oil it is, no safety, allergen, or comedogenicity assessment is possible for that ingredient.
The antioxidant combination is well-designed: the stable 3-O-Ethyl Ascorbic Acid derivative, Ferulic Acid, and Vitamin E work synergistically, with Ferulic Acid roughly doubling...
The antioxidant combination is well-designed: the stable 3-O-Ethyl Ascorbic Acid derivative, Ferulic Acid, and Vitamin E work synergistically, with Ferulic Acid roughly doubling the photoprotective efficacy of the vitamin combination. Ascorbyl Tetraisopalmitate is an oil-compatible vitamin C form that can reach areas water-based actives miss. CoQ10 regenerates oxidised Vitamin E for sustained antioxidant cycling. Sodium Phytate protects the vitamin C from premature oxidation in the bottle. The Ethoxydiglycol penetration enhancement may increase vitamin C efficacy but also increases absorption of all co-formulated ingredients. 'Vegetable Oil' cannot be evaluated for formulation logic without knowing its identity.
The 10% vitamin C concentration is clearly stated on the label, which is a genuine transparency positive. The 'clinically tested' claim appears on the product but no study is linked or accessible. Ferulic Acid concentration is not disclosed. 'Vegetable Oil' cannot be assessed for claims purposes. No published clinical studies for this formula are accessible.
“10% Vitamin C” Brand explicitly states 10% 3-O-Ethyl Ascorbic Acid on label.
“Clinically tested” Claim appears on product but no clinical study is linked or accessible.
“Brightening” Vitamin C mechanism is established but no formula-level study published.
No clinical study, test report, or safety assessment is publicly accessible for this product despite the 'clinically tested' label claim. The brand states 10% Vitamin C concentration, which is a positive disclosure, but no supporting data is accessible.
The 10% vitamin C concentration is clearly communicated. Ethoxydiglycol's penetration-enhancing mechanism is not disclosed. 'Vegetable Oil' as an unlabelled ingredient fails basic consumer clarity standards, as its identity, comedogenicity, and allergen status cannot be determined.
| Ingredient |
|---|
Purified Water |
Propanediol |
3-O-Ethyl Ascorbic Acid |
Houttuynia Cordata (Heartleaf) Extract |
Diethylene Glycol Monoethyl Ether |
Ferulic Acid |
Tocophersolan (Vitamin E) |
Sodium Hyaluronate |
Allantoin |
Camellia Sinensis Leaf Extract (EGCG) |
Ubiquinone (Coenzyme Q10) |
Glycerin |
Bis-PEG-18 Methyl Ether Dimethyl Silane |
Sodium Phytate |
Lecithin |
Ascorbyl Tetraisopalmitate |
Tocopherol |
Sodium Metabisulphite |
Sodium Benzoate |
Hydroxyethylcellulose |
Vegetable Oil |
Disodium Ethylenediaminetetraacetate |
Phenoxyethanol |
Ethylhexylglycerin |
Citric Acid |
Sodium Hydroxide |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Brand explicitly states 10% 3-O-Ethyl Ascorbic Acid on label.
Evidence visible
Claim appears on product but no clinical study is linked or accessible.
Mentioned only
Vitamin C mechanism is established but no formula-level study published.
Mentioned only
The synergy mechanism is scientifically established but Ferulic Acid concentration in this formula is not disclosed.
Mentioned only
Public evidence the brand could provide to close verification gaps
An intelligently designed antioxidant serum with a confirmed 10% stable Vitamin C, but the unlabelled 'Vegetable Oil' is a material transparency gap and Ethoxydiglycol's penetration-enhancing role is not disclosed.
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