Hyphen

Hyphen is a Mumbai-based indie skincare brand founded in 2022, built on the principle of evidence-based formulations accessible at Indian price points. The brand formulates around identified Indian skin concerns - PIH, barrier compromise, acne with pigmentation - using professionally designed ingredient combinations. Products feature high active concentrations disclosed on packaging, and the brand avoids the fragrance, parabens, and filler ingredients common in mass-market Indian skincare. Hyphen is cruelty-free and operates without presence in mandatory animal-testing markets.