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Join for free →An acne-targeted serum combining Azelaic Acid, Salicylic Acid, and Niacinamide. Triethanolamine appears before Salicylic Acid in the INCI order at what appears to be a meaningful concentration. As a strong alkalising agent, it raises the formula pH well above the level required for Salicylic Acid's pore-clearing mechanism to function, which materially undermines the marketed BHA exfoliation claim.

Rs. 549 - Rs. 849 • Analysed 10 June 2026
Acne with post-inflammatory hyperpigmentation (PIH) is the most common skin complaint across Indian skin types. Azelaic Acid at a meaningful concentration is the real workhorse here: it simultaneously fights acne bacteria, prevents keratin build-up in follicles, and inhibits melanin production in PIH lesions. Niacinamide's anti-inflammatory and sebum-regulating action adds complementary benefit. Be aware that the Salicylic Acid BHA exfoliation benefit is likely limited by the formula's pH environment. For acne with PIH, Azelaic Acid performs more reliably than pH-sensitive BHAs in this type of formulation.
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Formula pH environment likely prevents Salicylic Acid from functioning as a keratolytic exfoliant. No pH data or efficacy test published.
Azelaic Acid's anti-bacterial mechanism against P. acnes is well-established in peer-reviewed literature.
Azelaic Acid has tyrosinase-inhibiting activity; Niacinamide inhibits melanosome transfer. Both mechanisms are supported by published data.
Public Evidence Score across 5 pillars. Open any row for the full rationale.
Clean allergen profile with a fragrance free formula.
All ingredients meet safety requirements for leave-on skincare. Salicylic Acid is approved for use in leave-on face products in most markets at the concentrations typical for cosmetic use. Triethanolamine appears earlier in the formula than is typical for a trace pH adjuster. When used at meaningful concentrations, its interactions with nitrogen-containing compounds under some storage conditions are why manufacturers must carefully control its concentration. The Tea Tree extract used here is a diluted botanical extract, not pure essential oil, and poses a much lower risk of skin reactions. No synthetic fragrance, no parabens, no synthetic dyes.
This formula has a material pH conflict. Salicylic Acid is a pore-clearing exfoliant that only functions in a low-acidity environment. Triethanolamine, appearing before Salicylic Acid in the list and seemingly at a meaningful concentration, is a strong alkaline ingredient that raises the formula pH above the range where Salicylic Acid can work. In practice, the marketed BHA exfoliation benefit is unlikely to be delivered. Azelaic Acid is the real hardworking active: it fights acne bacteria, prevents pore blockage, and reduces post-acne dark marks through mechanisms that are pH-independent. Niacinamide adds anti-inflammatory and oil-control support that also remains effective regardless of the formula pH.
The brand markets Salicylic Acid as a key BHA exfoliating active, but the formula's likely alkaline pH environment prevents the exfoliation mechanism from functioning. This is a claim supported by an ingredient that is probably inactive in this formula context. No active concentrations are shared for any ingredient. No independent clinical studies for this formula have been published.
“BHA exfoliation / unclogs pores” Formula pH environment likely prevents Salicylic Acid from functioning as a keratolytic exfoliant. No pH data or efficacy test published.
“Fights acne-causing bacteria” Azelaic Acid's anti-bacterial mechanism against P. acnes is well-established in peer-reviewed literature.
“Reduces post-acne dark marks” Azelaic Acid has tyrosinase-inhibiting activity; Niacinamide inhibits melanosome transfer. Both mechanisms are supported by published data.
No independent test reports, clinical study summaries, or efficacy data are publicly accessible for this product. The BHA exfoliation claim is not supported by publicly available data. No pH testing or Salicylic Acid efficacy validation has been published.
The formula's acne-fighting mechanism is communicated through its active ingredients. However, the marketed BHA exfoliation benefit is not likely functioning as described, which is a material consumer clarity gap. No concentrations are disclosed.
| Ingredient |
|---|
Aqua (Water) |
Propanediol |
Azelaic Acid |
Centella Asiatica (Cica) Extract |
Triethanolamine |
Niacinamide |
1,2-Hexanediol |
Pentylene Glycol |
Salicylic Acid |
Melaleuca Alternifolia (Tea Tree) Leaf Extract |
Sodium Gluconate |
Xanthan Gum |
Sodium Citrate |
Sodium Hydroxide |
Phenoxyethanol |
Ethylhexylglycerin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Formula pH environment likely prevents Salicylic Acid from functioning as a keratolytic exfoliant. No pH data or efficacy test published.
Mentioned only
Azelaic Acid's anti-bacterial mechanism against P. acnes is well-established in peer-reviewed literature.
Evidence visible
Azelaic Acid has tyrosinase-inhibiting activity; Niacinamide inhibits melanosome transfer. Both mechanisms are supported by published data.
Evidence visible
Public evidence the brand could provide to close verification gaps
Azelaic Acid and Niacinamide deliver real acne and PIH benefit here, but the formula's likely alkaline pH environment prevents the marketed Salicylic Acid BHA exfoliation from functioning.
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