The Clean Sheet
64
Plumtreatment

1% Retinol & Bakuchiol Face Serum

Fair

1% Retinol & Bakuchiol Face Serum

Anti-aging, fine lines, textural refinement, cell turnover

INCI VerifiedVegan (Certified)Cruelty-Free (PETA)Paraben-FreeNight Use OnlyMisleading Retinol Claim (Retinyl Palmitate)Bakuchi Oil (Phototoxic Psoralens)Benzyl Alcohol (Allergen)Apple Stem Cell ExtractHydrolyzed Proteins
24
Safe
2
Note
3
Caution
Rs. 671 - Rs. 790Analysed 20 May 2026
1% Retinol & Bakuchiol Face Serum
Key Actives
Retinyl Palmitate (listed as '1% Retinol')
Retinol ester - requires 3 enzymatic steps to reach retinoic acid. Significantly weaker per mg than retinol. Cell turnover and collagen stimulation at high concentrations
Psoralea Corylifolia (Bakuchi) Oil
Contains Bakuchiol (retinol-alternative compound) BUT also contains phototoxic psoralens. Not equivalent to isolated Bakuchiol extract
Hydrolyzed Rice + Pea Protein
Amino acid film-forming conditioning; barrier support and skin elasticity
Squalane
Sebum-mimic emollient; non-comedogenic barrier support
Hydrolyzed Sodium Hyaluronate
Low-MW HA for deeper epidermal hydration
Expert Summary

Two formulation concerns materially affect this product's scoring despite an otherwise clean ingredient list. First, the INCI lists Retinyl Palmitate at position 7 - not retinol. Retinyl Palmitate is a retinol ester that requires three enzymatic conversion steps to reach retinoic acid (ester to retinol to retinaldehyde to retinoic acid), making it significantly weaker per equivalent concentration than retinol. Marketing this as '1% Retinol' when the INCI confirms Retinyl Palmitate is a misleading claims statement. Second, Psoralea Corylifolia (Bakuchi) Oil at position 14 is the whole seed oil of the Bakuchi plant, which contains psoralens - phototoxic furanocoumarins associated with UV-triggered photocontact dermatitis. The SCCS expressed concern about Psoralea corylifolia extracts in leave-on products (SCCS/1529/14). Isolated Bakuchiol (the retinol-alternative compound) is safe; Bakuchi Oil (the whole oil) is not equivalent.

Score Breakdown
64/100 points
Safety & ToxicityGood

Psoralea Corylifolia (Bakuchi) Oil is the most significant safety concern in this product. The whole seed oil contains psoralens, isopsoralen, and bergapten - phototoxic furanocoumarins that can cause severe phototoxic contact dermatitis when skin is subsequently exposed to UV light. This reaction can produce burns, blistering, and lasting hyperpigmentation. The SCCS Opinion SCCS/1529/14 raised specific concern about furocoumarin content in Psoralea corylifolia-derived cosmetic ingredients in leave-on products. Bakuchi Oil should not be applied to skin before sun exposure. This is not the same ingredient as isolated Bakuchiol (the retinol-alternative compound extracted from the plant), which is safe; the whole Bakuchi Oil carries a phototoxic risk that isolated Bakuchiol does not. Benzyl Alcohol serves as both a preservative and an EU-listed fragrance allergen in this leave-on treatment - its dual role is not communicated on the product page. Retinyl Palmitate has a documented concern about generating reactive oxygen species under UV exposure, noted in the 2012 FDA/NTP study; subsequent analysis suggests the risk at cosmetic concentrations is low, but it adds to the case for strictly evening use.

Formulation Quality & EfficacyGood

The INCI list for this product shows Retinyl Palmitate, not Retinol. These are different ingredients with meaningfully different potency. Retinyl Palmitate is the most indirect form of vitamin A - it must undergo three enzymatic conversion steps in the skin before reaching retinoic acid (the biologically active form), whereas Retinol requires only two. Each step is limited by enzyme availability, so a stated percentage of Retinyl Palmitate delivers substantially less retinoid activity than the same stated percentage of Retinol. Consumers reading '1% Retinol' in the product name would reasonably expect pure Retinol. There is no Niacinamide present to help buffer the irritation that retinoid activity can cause - common in well-designed retinoid serums. Apple stem cell extract (Malus Domestica Fruit Cell Culture Extract) is present but has limited clinical evidence for topical efficacy. Squalane and Isodecyl Neopentanoate provide a good emollient base. Hydrolyzed Rice and Pea Proteins and the free amino acids Glycine and Proline are sound barrier repair and conditioning choices. Hydrolyzed Sodium Hyaluronate is a low-molecular-weight HA that can reach deeper into the epidermis for hydration. Aloe Barbadensis Leaf Juice provides a soothing base.

Ingredient Disclosure & TransparencyConcern

The product is named '1% Retinol' but the INCI list shows Retinyl Palmitate. These are not the same ingredient. Retinyl Palmitate is a significantly weaker form of vitamin A than Retinol, and most consumers reading the product name would reasonably expect pure Retinol (retinol USP). Under EU claims Regulation EC 655/2013, product claims must not mislead consumers about the nature or content of the active - this naming raises that concern. The phototoxic risk from Bakuchi Oil (Psoralea Corylifolia, containing psoralens) is not communicated to consumers anywhere on the product page. Night-only use guidance is not prominently displayed despite the presence of a phototoxic ingredient. No clinical study data has been published for this formula. The INCI list is available on the product page.

Ethics & SustainabilityStrong

Plum is certified 100% vegan and PETA cruelty-free. The brand does not sell into markets requiring mandatory animal testing. Bakuchi (Psoralea corylifolia) has a long history of use in Ayurvedic medicine; sustainable sourcing practices are not confirmed. Squalane is plant-derived per Plum's vegan certification. There are no parabens and no synthetic fragrance added. The only notable petrochemical-derived emollient is Isohexadecane.

🇮🇳
India Skin Context

Retinoids require particular caution in India's high-UV environment. The phototoxic psoralens in Bakuchi Oil make strict night-only use essential - any morning application followed by the Indian sun (UV Index 8-11+) could cause severe photocontact dermatitis and paradoxically worsen the hyperpigmentation this product aims to treat. Retinyl Palmitate's lower potency means results will be slower than with retinol or retinaldehyde products; this may suit those with highly sensitive skin but should be communicated accurately. For Indian skin tones (Fitzpatrick III-VI) beginning retinoid use for the first time, starting 2 nights per week is advisable.

Full Ingredient List
Safe Note Caution
IngredientNoteStatus
Aqua
Solvent baseSafe
Aloe Barbadensis Leaf Juice
Soothing and anti-inflammatory base, replaces some water contentSafe
Sucrose
Humectant and texture modifierSafe
Propanediol
Plant-derived humectant and solventSafe
Squalane
Sebum-mimic, non-comedogenic emollient. Vegan (plant-derived per brand)Safe
Isodecyl Neopentanoate
Lightweight ester emollient; fast-absorbing, non-comedogenicSafe
Retinyl Palmitate
Retinol ester (NOT pure retinol). Three enzymatic steps to retinoic acid vs. two for retinol. Significantly lower potency per equivalent concentration than retinol. Brand markets as '1% Retinol' - misleading claimCaution
Malus Domestica Fruit Cell Culture Extract
Apple stem cell extract; antioxidant and marketing-forward. Limited clinical evidence for topical efficacyNote
Hydrolyzed Rice Protein
Amino acid hydrolysate; film-forming skin conditioningSafe
Hydrolyzed Pea Protein
Amino acid hydrolysate; firming and film-formingSafe
Glycine
Amino acid; skin-conditioning and collagen building blockSafe
Proline
Amino acid; collagen precursor, skin-conditioningSafe
Hydrolyzed Sodium Hyaluronate
Low-MW HA; penetrates upper dermis for deeper hydrationSafe
Psoralea Corylifolia (Bakuchi) Oil
Bakuchi whole seed oil - contains Bakuchiol (retinol alternative) BUT also phototoxic psoralens (furanocoumarins). SCCS SCCS/1529/14 raised concern for leave-on products. Not equivalent to isolated Bakuchiol. Use at night onlyCaution
Benzyl Alcohol
Preservative and EU fragrance allergen in a leave-on treatmentCaution
Hydroxyacetophenone
Antioxidant and preservative boosterSafe
Caprylyl Glycol
Mild preservative boosterSafe
Xanthan Gum
Ferment-derived biopolymer thickenerSafe
Glycerin
HumectantSafe
Lecithin
Phospholipid emulsifier, skin-compatible penetration aidSafe
Phenoxyethanol
Preservative; combined with Benzyl Alcohol for a dual preservative systemNote
Sorbitol
Polyol humectantSafe
Cyclodextrin
Molecular encapsulant for active stability and even deliverySafe
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
Polymer thickener/stabiliserSafe
Isohexadecane
Synthetic hydrocarbon emollient; non-comedogenicSafe
Polysorbate 60
Non-ionic emulsifierSafe
Sodium Gluconate
Chelating agent, preservative supportSafe
Sodium Polyacryloyldimethyl Taurate
Polymer rheology modifierSafe
Ammonium Acryloyldimethyltaurate/VP Copolymer
Polymer thickener/stabiliser for aqueous phaseSafe

Ingredients listed in INCI order as declared on product packaging. Position reflects approximate concentration (high → low).

About this scorecard

Clean Sheet Scores are generated by analysing every ingredient against India, EU, US & Korean safety regulations. No brand sponsorship. No affiliate relationships. Independent science-backed analysis only.

The Clean Sheet does not use fear-based ingredient labels. We assess products through a structured evidence hierarchy:

  • What global regulations say
  • What toxicology says
  • What the formula concentration shows
  • What the product format changes
  • What the intended user needs
  • What testing evidence proves
  • What the brand is claiming
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