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Join for free →A 10% Niacinamide serum supported by Rice Ferment Filtrate, Licorice Root, Caffeine, and Squalane. Two allergen flags: Rosa Damascena Flower Water contains EU fragrance allergens in a leave-on serum, and Hydrolyzed Sesame Protein introduces a recognised food allergen cross-sensitisation risk. No penetration enhancers detected.

Rs. 721 - Rs. 849 • Analysed 10 June 2026
Niacinamide at 10% is the most evidence-backed concentration for reducing PIH in Fitzpatrick III-VI skin types common across India. The Rice Ferment + Licorice combination adds multi-mechanism support. Suitable year-round given the non-sensitising actives except the Rose Water. The sesame protein hydrolysate is a noteworthy allergen flag for individuals with sesame hypersensitivity, which has higher prevalence in South Asian populations.
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Brand states 10% and ingredient list position confirms a high concentration.
Niacinamide mechanism is well-established but no formula-specific clinical study has been published.
Rose Flower Water and Benzyl Alcohol are sources of recognised fragrance allergens. Product is not fragrance-free.
Public Evidence Score across 5 pillars. Open any row for the full rationale.
No synthetic Parfum, no parabens, no penetration enhancers, no EU Annex II banned substances. Rosa Damascena Flower Water appears in this leave-on serum and naturally contains geraniol, citronellol, farnesol, and linalool, which are among the most commonly implicated causes of cosmetic skin reactions. For a daily leave-on serum, their presence is a meaningful sensitisation risk that is not disclosed in product communications. Benzyl Alcohol functions as both a preservative and a fragrance allergen in this product. Hydrolyzed Sesame Protein introduces a potential cross-sensitisation risk for individuals with sesame hypersensitivity, which has higher prevalence in South Asian populations. No no-fragrance or hypoallergenic claim is made, so this is a disclosure gap rather than a false claim.
Niacinamide at 10% at a high early position in the INCI is a well-dosed active with strong clinical evidence for reducing dark spots, controlling sebum, and inhibiting melanosome...
Niacinamide at 10% at a high early position in the INCI is a well-dosed active with strong clinical evidence for reducing dark spots, controlling sebum, and inhibiting melanosome transfer. Rice Ferment Filtrate adds brightening and barrier-supportive compounds produced through fermentation. Licorice Root Extract works through a different depigmentation pathway to Niacinamide, targeting the melanin-production enzyme directly, making these two actives genuinely complementary. Caffeine adds anti-inflammatory benefit. Squalane provides non-comedogenic moisturisation. This is a well-structured brightening serum.
The 10% Niacinamide concentration is confirmed by the brand and supported by the ingredient list position. The full INCI is published. The fragrance allergens from Rosa Damascena are not communicated to consumers. The sesame allergen risk is not flagged. No clinical study for this formula has been published. These omissions matter for consumers managing sensitivities.
“10% Niacinamide” Brand states 10% and ingredient list position confirms a high concentration.
“Brightening / reduces dark spots” Niacinamide mechanism is well-established but no formula-specific clinical study has been published.
“Fragrance-free” Rose Flower Water and Benzyl Alcohol are sources of recognised fragrance allergens. Product is not fragrance-free.
No independent clinical study, efficacy test, or safety assessment is publicly accessible for this product. The 10% Niacinamide disclosure is a strong transparency positive, but no published data supports formula-specific claims.
The 10% Niacinamide concentration is clearly communicated and the serum's brightening purpose is well-explained. Fragrance allergens from Rose Water and Benzyl Alcohol are not disclosed. The sesame protein allergen risk is not flagged anywhere in consumer communications.
| Ingredient |
|---|
Aqua |
Niacinamide |
Oryza Sativa (Rice) Extract |
Isodecyl Neopentanoate |
Squalane |
Sorbitol |
Pentylene Glycol |
Hydrogenated Polyisobutene |
Rice Ferment Filtrate (Sake) |
Butylene Glycol |
Rosa Damascena (Rose) Flower Water |
Caffeine |
Glycyrrhiza Glabra (Licorice) Root Extract |
Glycerin |
Acrylates Copolymer |
VP/Polycarbamyl Polyglycol Ester |
Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol |
Benzyl Alcohol |
Hydroxyacetophenone |
Caprylyl Glycol |
Ethylhexyl Olivate |
Sodium Acrylates Copolymer |
Polyglyceryl-4 Olivate |
Cyclodextrin |
Sodium Hyaluronate |
Tocopheryl Acetate |
Sodium Gluconate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No banned substances; Rosa Damascena allergens require labelling above 0.01% threshold in leave-on products under EU 2023/1545
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Brand states 10% and ingredient list position confirms a high concentration.
Evidence visible
Niacinamide mechanism is well-established but no formula-specific clinical study has been published.
Mentioned only
Rose Flower Water and Benzyl Alcohol are sources of recognised fragrance allergens. Product is not fragrance-free.
Missing
Public evidence the brand could provide to close verification gaps
A well-dosed niacinamide serum with a smart dual brightening approach; Rosa Damascena fragrance allergens in a leave-on and an undisclosed sesame protein allergen risk are transparency gaps that should be addressed for a brand positioned around skin kindness.
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