10% Niacinamide Booster Serum
This assessment is based only on publicly available INCI, claims, and test evidence. It is not a full Clean Sheet certification. Full certification requires confidential formula review, exact concentrations, supplier documentation, manufacturing records, packaging compatibility, preservative efficacy, stability, and complete claim validation.


- Oily and acne prone skin
- Combination skin
- Combining with other active treatments
Rs. 359 - Rs. 548 • Analysed 10 June 2026
10% Niacinamide is one of the most evidence-based actives for Indian skin concerns. Post-inflammatory hyperpigmentation from acne is prevalent in Fitzpatrick III-V skin types; sebum production is elevated in India's hot and humid climate; and enlarged pores from UV damage and congestion are common. This serum addresses all three concerns simultaneously. At Rs. 359 to 548, it is competitively priced against The Ordinary 10% Niacinamide and is more widely available offline. The matte Tapioca Starch finish is well-suited to oily skin types across India's humid regions. The absence of Zinc, which some Niacinamide serums include, avoids potential purging in sensitive skin types.
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
At a glance
What was checked
Each claim checked against publicly available evidence: published test reports, the ingredient list, and regulatory data.
The brand states 10% explicitly on the product page and packaging, which is an unusually high level of transparency for a mass-market serum.
The ingredient composition supports this claim as credible (Propanediol often bio-fermented, Sclerotium Gum from fungi, Polyglyceryl emulsifiers from plant sources), but no ISO 16128 natural origin calculation or certification is publicly referenced.
Multiple peer-reviewed studies support these effects of Niacinamide at 10%, but no finished-formula clinical study for this specific product has been published.
The claim appears on packaging, but no test report, laboratory name, method, or outcome data has been made publicly visible.
The full INCI confirms no Parfum, Fragrance, or scent-use essential oils are present.
Score breakdown
Public Evidence Score across 5 pillars. Open any row for the full rationale.
Ingredient SafetyExcellent28/30Clean allergen profile with a fragrance free formula.
This is an exceptionally clean safety profile for a leave-on treatment serum. Niacinamide at 10% has a well-established safety record even in sensitive skin; a rare subset of users may experience a brief niacin flush, which is transient redness that fades quickly and is harmless. Propanediol is often bio-derived from corn fermentation and has a very low sensitisation potential. Polyglyceryl emulsifiers are naturally derived, non-PEG alternatives with an excellent safety record. Helianthus Annuus (Sunflower) Seed Oil has low allergenicity relative to many other plant oils. Tocopherol in its natural unesterified form is directly active as an antioxidant. Phenoxyethanol is within EU and India regulatory limits. No parabens, no synthetic fragrance, no artificial colour, and no PEG compounds are present.
Formula LogicStrong22/25Niacinamide is the second ingredient listed after water, and the brand states 10% explicitly, confirming a meaningful clinical concentration for multiple endpoints: reduced sebum...
Niacinamide is the second ingredient listed after water, and the brand states 10% explicitly, confirming a meaningful clinical concentration for multiple endpoints: reduced sebum production, lower trans-epidermal water loss, visibly smaller pores, inhibition of melanin transfer for PIH, and anti-inflammatory action on acne lesions. Propanediol, often bio-derived, is a superior solvent for niacinamide delivery. Caprylic/Capric Triglyceride is a premium coconut-derived emollient that is non-comedogenic. Helianthus Annuus Seed Oil provides linoleic acid for barrier function. Sclerotium Gum from fungal fermentation provides an elegant gel texture without synthetic polymers. Tapioca Starch absorbs excess sebum and gives a matte finish, which is practically relevant for oily skin. Pantolactone and Panthenol work as a synergistic pair: Pantolactone stabilises and enhances the skin delivery of Panthenol. Formula pH is not publicly disclosed; for an active serum, pH disclosure would allow independent confirmation of Niacinamide stability.
Claims EvidenceStrong20/25Good evidence for stated claims based on public information.
Explicitly stating 10% Niacinamide on the product is a level of transparency that is rare in mass-market skincare, where most brands list actives without any concentration. The '95% naturally derived' claim is credible and supportable from the ingredient composition. PETA certified. 'Dermatologically tested' is stated without a published citation. The brand does not publish a clinical study for this specific finished formula, which would be the next step in substantiating the efficacy claims associated with 10% Niacinamide.
Test TransparencyGrade CGood9/15The brand's explicit disclosure of 10% Niacinamide is a meaningful transparency step beyond most competitors.
The brand's explicit disclosure of 10% Niacinamide is a meaningful transparency step beyond most competitors. The full INCI is published on the brand website. However, no clinical study for the finished formula has been published, no ISO 16128 methodology reference is available for the '95% naturally derived' claim, and no preservative efficacy test result is publicly accessible. 'Dermatologically tested' is claimed on pack without supporting documentation. Grade C reflects that the concentration transparency is strong, but test documentation behind the efficacy and test claims is absent from public view.
Consumer ClarityExcellent5/5Use instructions, application guidance, skin type suitability, and frequency guidance are clearly communicated on the product page.
Use instructions, application guidance, skin type suitability, and frequency guidance are clearly communicated on the product page. A brief niacin flush warning (rare, harmless transient redness) is noted in brand communications. Layering guidance for combining with other actives would be a useful addition given that 10% Niacinamide is often used alongside other treatments, but the core clarity criteria are met.
Ingredient list
19 ingredients · INCI order
| Ingredient |
|---|
Aqua |
Niacinamide |
Propanediol |
Caprylic/Capric Triglyceride |
Glycerin |
Panthenol |
Tapioca Starch |
Coco-Caprylate |
Show all 19 ingredientsShow fewer
Polyglyceryl-6 Distearate |
Dicaprylyl Ether |
Caprylyl Glycol |
Helianthus Annuus Seed Oil |
Sclerotium Gum |
Phenoxyethanol |
Citric Acid |
Polyglyceryl-10 Stearate |
Sodium Hydroxide |
Pantolactone |
Tocopherol |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Regulatory screen
Each ingredient mapped against 10 global regulatory authorities
No obvious public red flag found
No obvious public red flag found
No obvious public red flag found
No obvious public red flag found
No obvious public red flag found
No obvious public red flag found
No obvious carcinogenicity flag found
No obvious public red flag found
No obvious public red flag found
Not triggered
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Claims check
Each marketing claim assessed against publicly available evidence
The brand states 10% explicitly on the product page and packaging, which is an unusually high level of transparency for a mass-market serum.
Evidence visible
The ingredient composition supports this claim as credible (Propanediol often bio-fermented, Sclerotium Gum from fungi, Polyglyceryl emulsifiers from plant sources), but no ISO 16128 natural origin calculation or certification is publicly referenced.
Mentioned only
Multiple peer-reviewed studies support these effects of Niacinamide at 10%, but no finished-formula clinical study for this specific product has been published.
Mentioned only
The claim appears on packaging, but no test report, laboratory name, method, or outcome data has been made publicly visible.
Mentioned only
The full INCI confirms no Parfum, Fragrance, or scent-use essential oils are present.
Evidence visible
What would improve this score
Public evidence the brand could provide to close verification gaps
- ○Formula pH is not publicly disclosed. This matters because Niacinamide stability and preservative efficacy both depend on pH, and pH disclosure is standard for treatment serums.
- ○A published clinical study for the finished formula (not just ingredient supplier data) with method, sample size, and results would strengthen the pore, sebum, and PIH efficacy claims.
- ○An ISO 16128 natural origin percentage calculation would substantiate the '95% naturally derived' claim with a recognised methodology.
- ○A published dermatological test report with lab name, method, and outcome would support the 'dermatologically tested' claim.
- ○No preservative efficacy test result is publicly accessible for this formula.
This assessment is based only on publicly available INCI, claims, and test evidence. It is not a full Clean Sheet certification. Full certification requires confidential formula review, exact concentrations, supplier documentation, manufacturing records, packaging compatibility, preservative efficacy, stability, and complete claim validation.
Full methodology
- What global regulations say about each ingredient
- What toxicology evidence shows at cosmetic concentrations
- What formula concentration context changes
- What the product format and leave-on contact time changes
- What the stated user group needs
- What published test evidence confirms
- What the brand is claiming vs what evidence supports