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Join for free →Anua's Niacinamide 10 TXA 4 Serum is a transparently formulated, high-active serum that responsibly claims to address dark spots and uneven tone, backed by strong ingredient science and consistent messaging.
₹2,000 • Analysed 27 July 2026
This Anua serum, priced at ₹2000 for 30ml, positions itself as a premium active serum in the Indian market. Its lightweight, water-based formula with Niacinamide (10%) and Tranexamic Acid (4%) is well-suited for India's hot and humid climate, especially for combination and oily skin types prone to post-inflammatory hyperpigmentation. The brand's claims are generally responsible and hedged, avoiding absolute language, which aligns well with ASCI guidelines.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Niacinamide (10%) and Tranexamic Acid (4%) are well-researched ingredients for brightening and reducing hyperpigmentation, with percentages disclosed. Arbutin/Alpha-Arbutin also support this. No finished product study found.
Niacinamide (10%) and Tranexamic Acid (4%) are known actives for these concerns, with percentages disclosed. No finished product study found.
This is a realistic expectation-setting claim, consistent with the gradual action of actives.
Niacinamide (10%) and Tranexamic Acid (4%) are effective for post-inflammatory hyperpigmentation, with percentages disclosed. No finished product study found.
Niacinamide (10%) and Tranexamic Acid (4%) are known to help with uneven skin tone, with percentages disclosed. No finished product study found.
The 10% Niacinamide and 4% Tranexamic Acid concentrations are indeed higher than many 'basic' serums, making this a reasonable comparative claim.
This is a responsible disclaimer, setting realistic consumer expectations.
Supported by the known efficacy of Niacinamide (10%) and Tranexamic Acid (4%), with percentages disclosed. No finished product study found.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (9 of 15 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water |
Niacinamide |
Butylene Glycol |
Tranexamic Acid |
1,2-Hexanediol |
Arbutin |
Sodium Hyaluronate |
Alpha-Arbutin |
Artemisia Capillaris Extract |
Houttuynia Cordata Extract |
Glycerin |
Acrylates/C10-30 Alkyl Acrylate Crosspolymer |
Arginine |
Ethylhexylglycerin |
Disodium EDTA |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Niacinamide (10%) and Tranexamic Acid (4%) are well-researched ingredients for brightening and reducing hyperpigmentation, with percentages disclosed. Arbutin/Alpha-Arbutin also support this. No finished product study found.
Mentioned only
Niacinamide (10%) and Tranexamic Acid (4%) are known actives for these concerns, with percentages disclosed. No finished product study found.
Mentioned only
This is a realistic expectation-setting claim, consistent with the gradual action of actives.
Missing
Niacinamide (10%) and Tranexamic Acid (4%) are effective for post-inflammatory hyperpigmentation, with percentages disclosed. No finished product study found.
Mentioned only
Niacinamide (10%) and Tranexamic Acid (4%) are known to help with uneven skin tone, with percentages disclosed. No finished product study found.
Mentioned only
The 10% Niacinamide and 4% Tranexamic Acid concentrations are indeed higher than many 'basic' serums, making this a reasonable comparative claim.
Missing
This is a responsible disclaimer, setting realistic consumer expectations.
Missing
Supported by the known efficacy of Niacinamide (10%) and Tranexamic Acid (4%), with percentages disclosed. No finished product study found.
Mentioned only
Supported by the known efficacy of Niacinamide (10%) and Tranexamic Acid (4%), with percentages disclosed. No finished product study found.
Mentioned only
Supported by the known efficacy of Niacinamide (10%) and Tranexamic Acid (4%), with percentages disclosed. No finished product study found.
Mentioned only
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
This is a realistic expectation-setting claim, consistent with the gradual action of actives.
Niacinamide (10%) and Tranexamic Acid (4%) are effective for post-inflammatory hyperpigmentation, with percentages disclosed. No finished product study found.
Niacinamide (10%) and Tranexamic Acid (4%) are known to help with uneven skin tone, with percentages disclosed. No finished product study found.
The 10% Niacinamide and 4% Tranexamic Acid concentrations are indeed higher than many 'basic' serums, making this a reasonable comparative claim.
This is a responsible disclaimer, setting realistic consumer expectations.
Supported by the known efficacy of Niacinamide (10%) and Tranexamic Acid (4%), with percentages disclosed. No finished product study found.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Niacinamide (10%) and Tranexamic Acid (4%) are well-researched ingredients for brightening and reducing hyperpigmentation, with percentages disclosed. Arbutin/Alpha-Arbutin also support this. No finished product study found.
Mentioned only
Niacinamide (10%) and Tranexamic Acid (4%) are known actives for these concerns, with percentages disclosed. No finished product study found.
Mentioned only
This is a realistic expectation-setting claim, consistent with the gradual action of actives.
Missing
Niacinamide (10%) and Tranexamic Acid (4%) are effective for post-inflammatory hyperpigmentation, with percentages disclosed. No finished product study found.
Mentioned only
Niacinamide (10%) and Tranexamic Acid (4%) are known to help with uneven skin tone, with percentages disclosed. No finished product study found.
Mentioned only
The 10% Niacinamide and 4% Tranexamic Acid concentrations are indeed higher than many 'basic' serums, making this a reasonable comparative claim.
Missing
This is a responsible disclaimer, setting realistic consumer expectations.
Missing
Supported by the known efficacy of Niacinamide (10%) and Tranexamic Acid (4%), with percentages disclosed. No finished product study found.
Mentioned only
Supported by the known efficacy of Niacinamide (10%) and Tranexamic Acid (4%), with percentages disclosed. No finished product study found.
Mentioned only
Supported by the known efficacy of Niacinamide (10%) and Tranexamic Acid (4%), with percentages disclosed. No finished product study found.
Mentioned only