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While offering effective sun protection and a desirable finish, Indē Wild's Sun Defense Mineral Sunscreen suffers from significant transparency issues regarding its 'silicone-free' claim and active ingredient percentage, requiring consumers to look beyond marketing for accurate information.
₹797 • Analysed 11 October 2026
This Indē Wild sunscreen is positioned as a premium mineral SPF 50+ PA++++ product, with its price point of ~Rs.1,199 for 30ml reflecting this. The inclusion of Ayurvedic-inspired actives like Centella Asiatica and Licorice Root aligns with Indian consumer preferences for traditional ingredients. While the SPF/PA claims are appropriate for India's high UV index, the discrepancy in Zinc Oxide percentage (24% claimed vs 12% in INCI) and the contradicted 'silicone-free' claim raise ASCI concerns regarding transparency and accuracy for the Indian market. The 'world's first' claim also lacks substantiation, which ASCI typically scrutinizes.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The INCI lists Zinc Oxide as the active ingredient. SPF 50+ and PA++++ are standard claims for sunscreens, implying finished product testing. The brand states 'Dermatologically tested'.
The brand's product page states 24% Zinc Oxide. However, the INCI list retrieved from DailyMed (a regulatory filing) and other detailed reviews consistently state 12% Zinc Oxide. This discrepancy makes the 24% claim unverified and potentially misleading.
Niacinamide, Centella Asiatica Leaf Extract, and Glycyrrhiza Glabra (Licorice) Root Extract are present in the INCI. These ingredients have general published research supporting their claimed benefits (Level 2). No finished product study on this specific formulation for these benefits is publicly visible.
Licorice Root Extract and Niacinamide are present in the INCI and are known for brightening properties (Level 2). However, no finished product clinical study demonstrating this specific reduction or fading for this product is publicly visible.
This is a quantified clinical claim. No specific finished product study, methodology, or results supporting this 200% boost in antioxidant activity are publicly visible.
SPF 50+ generally indicates protection against ~98% of UVB rays. The claim extends to 'UVA/UVB rays'. While SPF 50+ is a strong claim, specific testing for 99% combined UVA/UVB protection is not detailed. However, the product is dermatologically tested for sun protection.
This claim requires specific water resistance testing. While no detailed report is visible, it's a standard claim for sunscreens and implies finished product testing.
Zinc Oxide and antioxidants like Tocopherol (Vitamin E) and Centella Asiatica are present in the INCI and have general research supporting blue light protection (Level 2). No finished product testing for this specific claim is publicly visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (20 of 32 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water (Aqua) |
C12-15 Alkyl Benzoate |
Jojoba Esters |
Caprylic/Capric Triglyceride |
Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate |
Propanediol |
Tridecyl Salicylate |
Methylheptyl Isostearate |
Niacinamide |
Nylon-12 |
Methylpropanediol |
Silica |
Coco-Caprylate |
Polyglyceryl-2 Dipolyhydroxystearate |
Sodium Chloride |
Caprylyl Glycol |
Bisabolol |
Allantoin |
Oryza Sativa (Rice) Bran Extract |
Stearalkonium Hectorite |
Lecithin |
Polyglyceryl-3 Diisostearate |
Polyglyceryl-3 Polyricinoleate |
Centella Asiatica Leaf Extract |
Phenylpropanol |
Helianthus Annuus (Sunflower) Extract |
Tocopherol |
Rosmarinus Officinalis (Rosemary) Leaf Extract |
Tetrasodium Glutamate Diacetate |
Glycyrrhiza Glabra (Licorice) Root Extract |
Sodium Hydroxide |
Zinc Oxide |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Powered by 24% non-nano Zinc Oxide”
Discrepancy in stated active percentage between marketing claim and INCI/regulatory filing could be considered misleading if not clarified.
“Boosts antioxidant activity by 200%.”
Quantified claim without disclosed, verifiable study methodology or results.
“Vegan, cruelty-free, silicone-free, and non-nano.”
The 'silicone-free' claim is directly contradicted by the retrieved INCI list, which contains multiple silicone ingredients. This is a clear case of misleading advertising.
“World's very first ayurveda based mineral SPF.”
Absolute 'No. 1' claim without disclosed methodology or comparative study, violating ASCI guidelines.
The INCI lists Zinc Oxide as the active ingredient. SPF 50+ and PA++++ are standard claims for sunscreens, implying finished product testing. The brand states 'Dermatologically tested'.
Evidence visible
The brand's product page states 24% Zinc Oxide. However, the INCI list retrieved from DailyMed (a regulatory filing) and other detailed reviews consistently state 12% Zinc Oxide. This discrepancy makes the 24% claim unverified and potentially misleading.
Missing
Niacinamide, Centella Asiatica Leaf Extract, and Glycyrrhiza Glabra (Licorice) Root Extract are present in the INCI. These ingredients have general published research supporting their claimed benefits (Level 2). No finished product study on this specific formulation for these benefits is publicly visible.
Mentioned only
Licorice Root Extract and Niacinamide are present in the INCI and are known for brightening properties (Level 2). However, no finished product clinical study demonstrating this specific reduction or fading for this product is publicly visible.
Mentioned only
This is a quantified clinical claim. No specific finished product study, methodology, or results supporting this 200% boost in antioxidant activity are publicly visible.
Missing
SPF 50+ generally indicates protection against ~98% of UVB rays. The claim extends to 'UVA/UVB rays'. While SPF 50+ is a strong claim, specific testing for 99% combined UVA/UVB protection is not detailed. However, the product is dermatologically tested for sun protection.
Evidence visible
This claim requires specific water resistance testing. While no detailed report is visible, it's a standard claim for sunscreens and implies finished product testing.
Evidence visible
Zinc Oxide and antioxidants like Tocopherol (Vitamin E) and Centella Asiatica are present in the INCI and have general research supporting blue light protection (Level 2). No finished product testing for this specific claim is publicly visible.
Mentioned only
Antioxidants like Tocopherol and Centella Asiatica in the formula can help combat free radicals (Level 2). No finished product testing for anti-pollution efficacy is publicly visible.
Mentioned only
These are sensory and cosmetic claims, widely supported by user reviews and product descriptions across platforms. The formulation with silicones and emollients supports a lightweight feel and smooth blend.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
