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Mamaearth's Ubtan Face Wash provides a pleasant cleansing experience with good ingredient transparency, but its ambitious tan removal and brightening claims are largely supported by ingredient theory rather than finished product evidence, and active concentrations may be limited by the rinse-off format.
₹201 • Analysed 18 July 2026
For India's hot, humid, higher-pollution days, a cleanser that lifts sweat, sebum and grime without stripping the barrier is the practical fit; hard water in many cities can affect how it lathers and rinses. The Mamaearth Ubtan Natural Face Wash is widely available across Indian e-commerce platforms with prices for the 100ml variant ranging from Rs. 201 to Rs. 269. Consumers can find the best deals by comparing prices on Amazon India and Flipkart, which often offer competitive discounts. The brand's own website and quick commerce platforms tend to have slightly higher prices or smaller discounts. 1 marketing claim could draw ASCI scrutiny under India's advertising code; the ingredient list is the more reliable guide.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Claims state 'Carrot seed oil in me removes the tan from the upper layers of skin' and 'Saffron clear spots and help in tan removal'. This is ingredient-level evidence, not finished product clinical data.
Attributed to Turmeric's antioxidants and Saffron's vitamins and antioxidants. This is ingredient-level evidence, not finished product clinical data.
INCI list does not contain 'Sodium Lauryl Sulfate' or 'Paraben' compounds.
Walnut Beads (Juglans Regia Shell Powder) are listed in the INCI, which physically exfoliate.
Attributed to Liquorice (Glycyrrhiza Glabra Root Extract) which 'helps repair the sun damage'. This is ingredient-level evidence.
Claimed to be 'Dermatologically Tested' and 'pH balanced', which supports general suitability. However, physical exfoliants like walnut beads may not be ideal for all sensitive skin types.
The claim is made, but no specific details of the testing (e.g., sample size, methodology, results) are publicly visible.
Mamaearth states it is Asia's first MadeSafe certified brand. The INCI does not list commonly flagged 'toxins' like parabens, sulfates, silicones, mineral oil, or dyes.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (20 of 35 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Contains ingredient(s) commonly rated comedogenic: coconut oil. May not suit very acne-prone skin.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Ylang Ylang Oil). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Stearic Acid |
Cocamidopropyl Betaine |
Caprylyl/Capryl Glucoside |
Sodium Methyl Cocoyl Taurate |
Glycerin |
Sodium Lauroyl Sarcosinate |
Ethylene Glycol Distearate |
Potassium Hydroxide |
Lauric Acid |
Coconut Oil |
Myristic Acid |
Acrylates/Beheneth-25 Methacrylate Copolymer |
Polysorbate 20 |
Glyceryl Monostearate |
Polyquaternium-7 |
D-Panthenol |
Walnut Beads |
Phenoxyethanol |
Ethylhexylglycerin |
Turmeric Powder |
Saffron Extract |
Xanthan Gum |
Titanium Dioxide |
Ifra Certified Allergen Free Fragrance |
Licorice Extract |
Vitamin E |
Sodium Hydroxide |
Niacinamide |
Sodium Gluconate |
Butylated Hydroxytoluene |
Carrot Seed Oil |
Orange Oil |
Ylang Ylang Oil |
Patchouli Oil |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“No. 1 Face Wash”
ASCI Chapter 1.4: Claims of 'No. 1' or 'Best' must be substantiated with comparative data and methodology. This is not provided.
Claims state 'Carrot seed oil in me removes the tan from the upper layers of skin' and 'Saffron clear spots and help in tan removal'. This is ingredient-level evidence, not finished product clinical data.
Mentioned only
Attributed to Turmeric's antioxidants and Saffron's vitamins and antioxidants. This is ingredient-level evidence, not finished product clinical data.
Mentioned only
INCI list does not contain 'Sodium Lauryl Sulfate' or 'Paraben' compounds.
Evidence visible
Walnut Beads (Juglans Regia Shell Powder) are listed in the INCI, which physically exfoliate.
Mentioned only
Attributed to Liquorice (Glycyrrhiza Glabra Root Extract) which 'helps repair the sun damage'. This is ingredient-level evidence.
Mentioned only
Claimed to be 'Dermatologically Tested' and 'pH balanced', which supports general suitability. However, physical exfoliants like walnut beads may not be ideal for all sensitive skin types.
Evidence visible
The claim is made, but no specific details of the testing (e.g., sample size, methodology, results) are publicly visible.
Evidence visible
Mamaearth states it is Asia's first MadeSafe certified brand. The INCI does not list commonly flagged 'toxins' like parabens, sulfates, silicones, mineral oil, or dyes.
Evidence visible
Attributed to Turmeric's antioxidants. This is ingredient-level evidence, not finished product clinical data.
Mentioned only
Attributed to Turmeric and Saffron. These ingredients are known antioxidants, but no finished product testing is cited.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Contains ingredient(s) commonly rated comedogenic: coconut oil. May not suit very acne-prone skin.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Ylang Ylang Oil). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Walnut Beads (Juglans Regia Shell Powder) are listed in the INCI, which physically exfoliate.
Attributed to Liquorice (Glycyrrhiza Glabra Root Extract) which 'helps repair the sun damage'. This is ingredient-level evidence.
Claimed to be 'Dermatologically Tested' and 'pH balanced', which supports general suitability. However, physical exfoliants like walnut beads may not be ideal for all sensitive skin types.
The claim is made, but no specific details of the testing (e.g., sample size, methodology, results) are publicly visible.
Mamaearth states it is Asia's first MadeSafe certified brand. The INCI does not list commonly flagged 'toxins' like parabens, sulfates, silicones, mineral oil, or dyes.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Claims state 'Carrot seed oil in me removes the tan from the upper layers of skin' and 'Saffron clear spots and help in tan removal'. This is ingredient-level evidence, not finished product clinical data.
Mentioned only
Attributed to Turmeric's antioxidants and Saffron's vitamins and antioxidants. This is ingredient-level evidence, not finished product clinical data.
Mentioned only
INCI list does not contain 'Sodium Lauryl Sulfate' or 'Paraben' compounds.
Evidence visible
Walnut Beads (Juglans Regia Shell Powder) are listed in the INCI, which physically exfoliate.
Mentioned only
Attributed to Liquorice (Glycyrrhiza Glabra Root Extract) which 'helps repair the sun damage'. This is ingredient-level evidence.
Mentioned only
Claimed to be 'Dermatologically Tested' and 'pH balanced', which supports general suitability. However, physical exfoliants like walnut beads may not be ideal for all sensitive skin types.
Evidence visible
The claim is made, but no specific details of the testing (e.g., sample size, methodology, results) are publicly visible.
Evidence visible
Mamaearth states it is Asia's first MadeSafe certified brand. The INCI does not list commonly flagged 'toxins' like parabens, sulfates, silicones, mineral oil, or dyes.
Evidence visible
Attributed to Turmeric's antioxidants. This is ingredient-level evidence, not finished product clinical data.
Mentioned only
Attributed to Turmeric and Saffron. These ingredients are known antioxidants, but no finished product testing is cited.
Mentioned only
“No. 1 Face Wash”
ASCI Chapter 1.4: Claims of 'No. 1' or 'Best' must be substantiated with comparative data and methodology. This is not provided.
Public evidence the brand could provide to close verification gaps
