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Mamaearth's Vitamin C Daily Glow Serum delivers a solid active formula for brightening and evening skin tone, but consumers should be mindful of marketing superlatives and potential sensitivities to natural extracts.
₹200 • Analysed 18 July 2026
Actives like this can raise sun sensitivity, which India's high year-round UV makes significant, so pairing with a daytime SPF is important; the lighter the vehicle, the better it tends to wear in heat and humidity. The Mamaearth Vitamin C Daily Glow Face Serum is frequently available at significant discounts across platforms, making its effective price much lower than the stated MRP. Consumers should compare prices across the brand's website and major e-commerce platforms for the best deal, as discounts can vary widely. The 10ml variant shows inconsistent MRPs across quick commerce platforms. 1 marketing claim could draw ASCI scrutiny under India's advertising code; the ingredient list is the more reliable guide.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The percentage of the active ingredient Ethyl Ascorbic Acid (Vitamin C) is explicitly disclosed.
Claim states '*Contains more than 50x concentration of Vitamin C as compared to Mamaearth Vitamin C Daily Glow Face Cream.' This is a comparative claim against another brand product, but no independent verification or specific methodology is provided.
Vitamin C (Ethyl Ascorbic Acid) and Turmeric Extract are well-known antioxidants and skin brighteners.
Ingredients like Ethyl Ascorbic Acid, Niacinamide, and Turmeric are known to help with these concerns, but no finished product study is publicly visible to quantify the effect.
Vitamin C (Ethyl Ascorbic Acid) is widely recognized for its role in collagen synthesis.
Niacinamide is a key ingredient known for these benefits.
Turmeric Extract and Allantoin are known for their soothing properties.
INCI does not list 'Parfum' or 'Fragrance'. User reviews and formula type (water-based serum) support claims of lightweight, fast absorption, and non-greasiness.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (9 of 20 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Ethoxydiglycol |
Ethyl Ascorbic Acid (Vitamin C) |
Niacinamide |
Propanediol |
Dimethyl Isosorbide |
Phenoxyethanol |
Ethylhexylglycerin |
Ginkgo Biloba Extract |
Citrus Limon Fruit Extract |
Turmeric Extract |
Tangerine Peel Extract |
Sodium Hyaluronate |
Xanthan Gum |
Butylene Glycol |
Sophora Flavescens Root Extract |
Glycyrrhiza Inflata Root Extract |
Scutellaria Baicalensis Root Extract |
Disodium EDTA |
Allantoin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Best serum for clear and glowing skin in India”
Uses 'Best in India' without substantiation or comparative data, which is an ASCI violation.
The percentage of the active ingredient Ethyl Ascorbic Acid (Vitamin C) is explicitly disclosed.
Mentioned only
Claim states '*Contains more than 50x concentration of Vitamin C as compared to Mamaearth Vitamin C Daily Glow Face Cream.' This is a comparative claim against another brand product, but no independent verification or specific methodology is provided.
Mentioned only
Vitamin C (Ethyl Ascorbic Acid) and Turmeric Extract are well-known antioxidants and skin brighteners.
Mentioned only
Ingredients like Ethyl Ascorbic Acid, Niacinamide, and Turmeric are known to help with these concerns, but no finished product study is publicly visible to quantify the effect.
Mentioned only
Vitamin C (Ethyl Ascorbic Acid) is widely recognized for its role in collagen synthesis.
Mentioned only
Niacinamide is a key ingredient known for these benefits.
Mentioned only
Turmeric Extract and Allantoin are known for their soothing properties.
Mentioned only
INCI does not list 'Parfum' or 'Fragrance'. User reviews and formula type (water-based serum) support claims of lightweight, fast absorption, and non-greasiness.
Evidence visible
Brand states Made Safe certification, implying adherence to specific safety standards.
Evidence visible
Supported by Made Safe certification.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Ingredients like Ethyl Ascorbic Acid, Niacinamide, and Turmeric are known to help with these concerns, but no finished product study is publicly visible to quantify the effect.
Vitamin C (Ethyl Ascorbic Acid) is widely recognized for its role in collagen synthesis.
Niacinamide is a key ingredient known for these benefits.
Turmeric Extract and Allantoin are known for their soothing properties.
INCI does not list 'Parfum' or 'Fragrance'. User reviews and formula type (water-based serum) support claims of lightweight, fast absorption, and non-greasiness.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
The percentage of the active ingredient Ethyl Ascorbic Acid (Vitamin C) is explicitly disclosed.
Mentioned only
Claim states '*Contains more than 50x concentration of Vitamin C as compared to Mamaearth Vitamin C Daily Glow Face Cream.' This is a comparative claim against another brand product, but no independent verification or specific methodology is provided.
Mentioned only
Vitamin C (Ethyl Ascorbic Acid) and Turmeric Extract are well-known antioxidants and skin brighteners.
Mentioned only
Ingredients like Ethyl Ascorbic Acid, Niacinamide, and Turmeric are known to help with these concerns, but no finished product study is publicly visible to quantify the effect.
Mentioned only
Vitamin C (Ethyl Ascorbic Acid) is widely recognized for its role in collagen synthesis.
Mentioned only
Niacinamide is a key ingredient known for these benefits.
Mentioned only
Turmeric Extract and Allantoin are known for their soothing properties.
Mentioned only
INCI does not list 'Parfum' or 'Fragrance'. User reviews and formula type (water-based serum) support claims of lightweight, fast absorption, and non-greasiness.
Evidence visible
Brand states Made Safe certification, implying adherence to specific safety standards.
Evidence visible
Supported by Made Safe certification.
Evidence visible
“Best serum for clear and glowing skin in India”
Uses 'Best in India' without substantiation or comparative data, which is an ASCI violation.
Public evidence the brand could provide to close verification gaps
