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A genuinely gentle, plant-protein enriched shampoo that delivers on its mild cleansing promise, but its more ambitious claims of strengthening and breakage reduction are not backed by visible finished-product evidence.
₹449 • Analysed 10 August 2026
This Moxie Beauty shampoo is positioned as a gentle, sulphate-free option, which is well-suited for Indian consumers concerned about harsh cleansing or maintaining treated hair in varying climates. At Rs. 449-499 for 250ml, it sits in the mid-range segment, competing with other clean beauty and active-ingredient focused brands. The 'dermatologist tested' claim without details is an ASCI concern, but the formula itself appears mild and unlikely to trigger CDSCO drug boundary issues.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Formula contains mild, non-sulfate surfactants (Decyl Glucoside, Cocamidopropyl Betaine, Cetyl Betaine) high in the INCI, supporting gentle cleansing action.
The retrieved INCI list does not contain any sulfate-based surfactants.
The retrieved INCI list does not contain any parabens.
The retrieved INCI list does not contain any silicones.
While Citric Acid is present to adjust pH, the specific pH value of the finished product is not disclosed.
The INCI lists Hydrolyzed Sweet Almond Protein, Wheat Amino Acids, Soy Amino Acids, Arginine, Serine, Threonine, and various plant extracts, supporting the claim of enrichment with plant-based ingredients.
While the formula contains proteins and amino acids known to support hair strength, no finished product testing specific to this shampoo is publicly visible to substantiate this claim. As a rinse-off product, the effect is likely temporary and cosmetic.
Similar to 'strengthens hair', this claim relies on ingredient-level benefits of proteins and amino acids. No finished product testing for this shampoo is publicly visible to prove a reduction in breakage.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (10 of 31 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Purified Water |
Glycerine |
Decyl Glucoside |
Cocamidopropyl Betaine |
Cetyl Betaine |
Ethylene Glycol Distearate |
Maltooligosyl Glucoside |
Xanthan Gum |
Hydrogenated Starch Hydrolysate |
PEG-90M |
Phenoxyethanol |
Hydrolyzed Sweet Almond Protein |
Citric Acid |
Sodium Gluconate |
Linum Usitatissimum (Flax) Seed Extract |
Polymnia Sonchifolia (Yacón) Root Extract |
Salvia Hispanica (Chia) Seed Extract |
Fragrance |
Ethylhexylglycerin |
Wheat Amino Acids |
Soy Amino Acids |
Arginine |
Serine |
Threonine |
Lactobacillus/Tomato Fruit Ferment Extract |
Oryza Sativa (Rice) Seed Extract |
Keratin Amino Acids |
Leuconostoc Radish Root Ferment Filtrate |
Acyl Coenzyme A Desaturase |
Potassium Sorbate |
Sodium Benzoate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Dermatologist tested”
The claim 'dermatologist tested' is made without providing details of the test, such as methodology, sample size, or results, which is an ASCI concern for clinical claims.
Formula contains mild, non-sulfate surfactants (Decyl Glucoside, Cocamidopropyl Betaine, Cetyl Betaine) high in the INCI, supporting gentle cleansing action.
Mentioned only
The retrieved INCI list does not contain any sulfate-based surfactants.
Mentioned only
The retrieved INCI list does not contain any parabens.
Mentioned only
The retrieved INCI list does not contain any silicones.
Mentioned only
While Citric Acid is present to adjust pH, the specific pH value of the finished product is not disclosed.
Missing
The INCI lists Hydrolyzed Sweet Almond Protein, Wheat Amino Acids, Soy Amino Acids, Arginine, Serine, Threonine, and various plant extracts, supporting the claim of enrichment with plant-based ingredients.
Mentioned only
While the formula contains proteins and amino acids known to support hair strength, no finished product testing specific to this shampoo is publicly visible to substantiate this claim. As a rinse-off product, the effect is likely temporary and cosmetic.
Mentioned only
Similar to 'strengthens hair', this claim relies on ingredient-level benefits of proteins and amino acids. No finished product testing for this shampoo is publicly visible to prove a reduction in breakage.
Mentioned only
The mild surfactant system (Decyl Glucoside, Cocamidopropyl Betaine, Cetyl Betaine) and absence of sulfates/silicones make the formula suitable for frequent use.
Mentioned only
While the formula is mild, no specific testing for suitability across a wide range of hair types is publicly visible. The presence of fragrance could be a concern for very sensitive individuals.
Missing
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
The retrieved INCI list does not contain any silicones.
While Citric Acid is present to adjust pH, the specific pH value of the finished product is not disclosed.
The INCI lists Hydrolyzed Sweet Almond Protein, Wheat Amino Acids, Soy Amino Acids, Arginine, Serine, Threonine, and various plant extracts, supporting the claim of enrichment with plant-based ingredients.
While the formula contains proteins and amino acids known to support hair strength, no finished product testing specific to this shampoo is publicly visible to substantiate this claim. As a rinse-off product, the effect is likely temporary and cosmetic.
Similar to 'strengthens hair', this claim relies on ingredient-level benefits of proteins and amino acids. No finished product testing for this shampoo is publicly visible to prove a reduction in breakage.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Formula contains mild, non-sulfate surfactants (Decyl Glucoside, Cocamidopropyl Betaine, Cetyl Betaine) high in the INCI, supporting gentle cleansing action.
Mentioned only
The retrieved INCI list does not contain any sulfate-based surfactants.
Mentioned only
The retrieved INCI list does not contain any parabens.
Mentioned only
The retrieved INCI list does not contain any silicones.
Mentioned only
While Citric Acid is present to adjust pH, the specific pH value of the finished product is not disclosed.
Missing
The INCI lists Hydrolyzed Sweet Almond Protein, Wheat Amino Acids, Soy Amino Acids, Arginine, Serine, Threonine, and various plant extracts, supporting the claim of enrichment with plant-based ingredients.
Mentioned only
While the formula contains proteins and amino acids known to support hair strength, no finished product testing specific to this shampoo is publicly visible to substantiate this claim. As a rinse-off product, the effect is likely temporary and cosmetic.
Mentioned only
Similar to 'strengthens hair', this claim relies on ingredient-level benefits of proteins and amino acids. No finished product testing for this shampoo is publicly visible to prove a reduction in breakage.
Mentioned only
The mild surfactant system (Decyl Glucoside, Cocamidopropyl Betaine, Cetyl Betaine) and absence of sulfates/silicones make the formula suitable for frequent use.
Mentioned only
While the formula is mild, no specific testing for suitability across a wide range of hair types is publicly visible. The presence of fragrance could be a concern for very sensitive individuals.
Missing
“Dermatologist tested”
The claim 'dermatologist tested' is made without providing details of the test, such as methodology, sample size, or results, which is an ASCI concern for clinical claims.
Public evidence the brand could provide to close verification gaps
