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This shampoo offers a functional solution for dandruff and oily scalps at a good price, but its 'natural' and 'hair growth' claims are weakly evidenced, requiring more clarity for the consumer.
₹349 • Analysed 15 August 2026
This Naturali Scalp Clarifying Shampoo is positioned at an accessible price point of Rs. 349 for 340ml, making it competitive in the Indian mass market for anti-dandruff shampoos. The '90% Natural Ingredients' and 'No Harmful Chemicals' claims face ASCI scrutiny due to lack of clear definition and substantiation, a common issue in the Indian market. While it contains Climbazole for dandruff, the claim 'reduces dandruff' does not explicitly cross the enumerated CDSCO drug boundary for anti-dandruff actives.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Surfactant system (Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate) and Salicylic Acid are present, supporting clarifying action.
Surfactant system effectively cleanses the scalp and hair.
Climbazole is a known anti-fungal agent for dandruff. Salicylic Acid helps exfoliate the scalp. No finished product clinical study publicly visible.
Salicylic Acid can help with exfoliation and reducing irritation from flakes. Green Tea Extract has soothing properties. No finished product clinical study publicly visible.
All listed ingredients are present in the retrieved INCI list.
The brand does not provide a definition for 'natural' or a breakdown of ingredient percentages to substantiate this claim.
This is a subjective and unquantifiable claim. All ingredients are chemicals; 'harmful' is context-dependent.
The INCI list does not contain Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES). Sodium C14-16 Olefin Sulfonate is a sulfonate, not a sulfate.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (16 of 32 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Demineralized Water |
Sodium C14-16 Olefin Sulfonate |
Propylene Glycol |
Glycerin |
Dimethiconol |
Sodium Cocoyl Isethionate |
Acrylates Copolymer |
Cocamidopropyl Betaine |
Climbazole |
Butylene Glycol |
Hibiscus Extract |
Green Tea Extract |
Biotin |
Salicylic Acid |
Stearamidopropyl Dimethylamine |
Fragrance |
Glycol Distearate |
Cetostearyl Alcohol |
Sodium Benzoate |
Divinyldimethicone/Dimethicone Copolymer |
Guar Hydroxypropyltrimonium Chloride |
Potassium Sorbate |
Styrene/Acrylates Copolymer |
Disodium EDTA |
Mica |
Titanium Dioxide |
Tea-Dodecylbenzenesulfonate |
PEG-45 |
C12-13 Alketh-23 |
C12-13 Alketh-3 |
Sodium Hydroxide |
Citric Acid |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“90% Natural Ingredients”
ASCI guidelines require clear definitions and substantiation for 'natural' claims, especially when a specific percentage is stated.
“No Harmful Chemicals”
Absolute claims without clear, verifiable definitions are generally considered non-compliant by ASCI.
Surfactant system (Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate) and Salicylic Acid are present, supporting clarifying action.
Mentioned only
Surfactant system effectively cleanses the scalp and hair.
Mentioned only
Climbazole is a known anti-fungal agent for dandruff. Salicylic Acid helps exfoliate the scalp. No finished product clinical study publicly visible.
Mentioned only
Salicylic Acid can help with exfoliation and reducing irritation from flakes. Green Tea Extract has soothing properties. No finished product clinical study publicly visible.
Mentioned only
All listed ingredients are present in the retrieved INCI list.
Mentioned only
The brand does not provide a definition for 'natural' or a breakdown of ingredient percentages to substantiate this claim.
Missing
This is a subjective and unquantifiable claim. All ingredients are chemicals; 'harmful' is context-dependent.
Missing
The INCI list does not contain Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES). Sodium C14-16 Olefin Sulfonate is a sulfonate, not a sulfate.
Mentioned only
The INCI list does not contain any parabens.
Mentioned only
Phthalates are not typically listed in INCI. The claim is generally accepted in the absence of evidence to the contrary.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
Salicylic Acid can help with exfoliation and reducing irritation from flakes. Green Tea Extract has soothing properties. No finished product clinical study publicly visible.
All listed ingredients are present in the retrieved INCI list.
The brand does not provide a definition for 'natural' or a breakdown of ingredient percentages to substantiate this claim.
This is a subjective and unquantifiable claim. All ingredients are chemicals; 'harmful' is context-dependent.
The INCI list does not contain Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES). Sodium C14-16 Olefin Sulfonate is a sulfonate, not a sulfate.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Surfactant system (Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate) and Salicylic Acid are present, supporting clarifying action.
Mentioned only
Surfactant system effectively cleanses the scalp and hair.
Mentioned only
Climbazole is a known anti-fungal agent for dandruff. Salicylic Acid helps exfoliate the scalp. No finished product clinical study publicly visible.
Mentioned only
Salicylic Acid can help with exfoliation and reducing irritation from flakes. Green Tea Extract has soothing properties. No finished product clinical study publicly visible.
Mentioned only
All listed ingredients are present in the retrieved INCI list.
Mentioned only
The brand does not provide a definition for 'natural' or a breakdown of ingredient percentages to substantiate this claim.
Missing
This is a subjective and unquantifiable claim. All ingredients are chemicals; 'harmful' is context-dependent.
Missing
The INCI list does not contain Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES). Sodium C14-16 Olefin Sulfonate is a sulfonate, not a sulfate.
Mentioned only
The INCI list does not contain any parabens.
Mentioned only
Phthalates are not typically listed in INCI. The claim is generally accepted in the absence of evidence to the contrary.
Mentioned only
“90% Natural Ingredients”
ASCI guidelines require clear definitions and substantiation for 'natural' claims, especially when a specific percentage is stated.
“No Harmful Chemicals”
Absolute claims without clear, verifiable definitions are generally considered non-compliant by ASCI.
Public evidence the brand could provide to close verification gaps
