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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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Simple's Refreshing Facial Wash is a well-formulated, honest cleanser that lives up to its 'kind to skin' claims, offering effective yet gentle cleansing for sensitive skin at a fair price.
₹259.95 • Analysed 9 October 2026
The Simple Kind to Skin Refreshing Facial Wash is well-positioned for the Indian market, offering a gentle, soap-free cleanse suitable for diverse skin types, including sensitive skin, which is a common concern in India's varied climate. Its affordable price point, especially with frequent discounts across e-commerce platforms, makes it accessible to a broad consumer base. The brand's emphasis on 'no harsh chemicals' and 'dermatologically tested' aligns with growing consumer demand for mild yet effective skincare in India.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The INCI list does not contain any traditional soap ingredients (e.g., fatty acid salts). The surfactant system uses Cocamidopropyl Betaine, a mild synthetic surfactant.
The presence of Cocamidopropyl Betaine, a mild cleansing surfactant, supports this claim.
This is a subjective sensory claim, generally supported by the cleansing action of the product.
Supported by the 'soap-free', 'fragrance-free', 'no harsh chemicals' claims, and the inclusion of soothing ingredients like Panthenol and Glycerin. The brand states it is dermatologically tested.
This is a marketing term. The formula contains humectants (Glycerin, Propylene Glycol, Panthenol) and an antioxidant (Tocopheryl Acetate) which are generally considered beneficial for skin.
The INCI lists Aqua (water), Panthenol (Pro-Vitamin B5), and Tocopheryl Acetate (Vitamin E). 'Triple Purified Water' is a processing claim, not an active. The vitamins are present, but their 'replenish and nourish' effect in a rinse-off product is limited.
The INCI list does not contain 'Parfum' or 'Fragrance' or any colorants. The formulation avoids common irritants like SLS.
This claim implies testing to minimize allergic reactions. Given the 'free-from' claims and gentle ingredient profile, this is supported by formula design.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (14 of 16 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Iodopropynyl Butylcarbamate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
The product pH is disclosed - important for acids / vitamin C / cleansers.
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Cocamidopropyl Betaine |
Propylene Glycol |
Hydroxypropyl Methylcellulose |
Panthenol |
Sodium Chloride |
Phenoxyethanol |
Sodium Benzoate |
Disodium EDTA |
Sodium Hydroxide |
Hydroxypropyl Cyclodextrin |
Pantolactone |
Tocopheryl Acetate |
Glycerin |
Iodopropynyl Butylcarbamate |
Citric Acid |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
The INCI list does not contain any traditional soap ingredients (e.g., fatty acid salts). The surfactant system uses Cocamidopropyl Betaine, a mild synthetic surfactant.
Evidence visible
The presence of Cocamidopropyl Betaine, a mild cleansing surfactant, supports this claim.
Mentioned only
This is a subjective sensory claim, generally supported by the cleansing action of the product.
Mentioned only
Supported by the 'soap-free', 'fragrance-free', 'no harsh chemicals' claims, and the inclusion of soothing ingredients like Panthenol and Glycerin. The brand states it is dermatologically tested.
Evidence visible
This is a marketing term. The formula contains humectants (Glycerin, Propylene Glycol, Panthenol) and an antioxidant (Tocopheryl Acetate) which are generally considered beneficial for skin.
Mentioned only
The INCI lists Aqua (water), Panthenol (Pro-Vitamin B5), and Tocopheryl Acetate (Vitamin E). 'Triple Purified Water' is a processing claim, not an active. The vitamins are present, but their 'replenish and nourish' effect in a rinse-off product is limited.
Mentioned only
The INCI list does not contain 'Parfum' or 'Fragrance' or any colorants. The formulation avoids common irritants like SLS.
Evidence visible
This claim implies testing to minimize allergic reactions. Given the 'free-from' claims and gentle ingredient profile, this is supported by formula design.
Evidence visible
The brand states this, implying finished product testing. No specific study details (sample size, duration, method) are publicly visible.
Evidence visible
This claim implies testing to ensure it doesn't clog pores. The formula is free of heavy occlusives and common pore-clogging ingredients, supporting this claim.
Evidence visible
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
