Aqualogica

Aqualogica is a skincare brand launched by Hindustan Unilever Limited (HUL) in 2021, built around a water-first formulation philosophy where hydration is the foundation of every product. The brand targets Indian consumers seeking accessible, effective, and hydration-forward skincare without the complexity of multi-step routines. The sunscreen line became the breakout category, with the dewy-finish SPF 50 PA++++ variants addressing India's chronic underuse of daily SPF by making it pleasant to wear. Note: ingredient verification reveals that several products in the range contain fragrance and synthetic dyes that are not disclosed prominently in brand communications. The sunscreen range also contains Benzophenone-3 (Oxybenzone), classified as a Category 1 endocrine disruptor by ECHA in 2025, alongside Octinoxate. Products are formulated for Indian climate conditions with a focus on PIH, oiliness, sun damage, and hydration.