Deconstruct

Deconstruct is a Bengaluru-based skincare brand founded in 2021 that built its identity around active transparency: every product prominently displays ingredient concentrations, ingredient education content accompanies every product listing, and no proprietary blends obscure formula contents. The brand targets educated Indian skincare consumers who want to know what they are applying and why. Deconstruct formulates without fragrance across its range, discloses concentrations that most Indian brands leave unstated, and avoids unsupported marketing claims. The range reviewed scores consistently well for safety and formula logic. The main recurring gap across all products is the absence of published test reports, lab names, and clinical methods. This limits the upper score range, as claims are well-supported by ingredient evidence but cannot be independently verified from external test documentation. Rescored under the 5-Pillar Public Evidence Score framework, June 2026.