Deconstruct

Deconstruct is a Bengaluru-based skincare brand founded in 2021 that built its identity around radical transparency: every product prominently displays active ingredient concentrations, ingredient education content accompanies every product listing, and no proprietary blends obscure what is in the formula. The brand targets educated Indian skincare consumers who want to know exactly what they are applying and why. Deconstruct focuses on high-efficacy actives at evidence-backed concentrations, priced accessibly for the Indian market. The brand is fragrance-free across its range and formulates without common irritants. Products are designed around India's most prevalent skin concerns - pigmentation, oiliness, acne, and dehydration.