Getting you a comprehensive review of the product
Reading every ingredient in the formula…
DOT & KEYMoisturizers
72HR Hydrating Gel Moisturizer with Hyaluronic Acid
A gel-format moisturizer centred on a multi-molecular Hyaluronic Acid system and Glycerin. The hydration actives are solid. However, the formulation includes both Parfum (fragrance) and CI 42090 (Brilliant Blue FCF dye), adding unnecessary irritation and allergen load. There is no functional reason for a blue dye in a hydrating gel. Score is moderated by these two unnecessary additions.
MOSTLYCLEAN
Mostly CleanBest for
- Daily Use
- Combination skin
- Humid Weather
Avoid if
- Contains Fragrance
- You have fragrance sensitivities
- Clinical Claim Not Verified
₹349-₹599 • Analysed 11 June 2026
India Context
A gel moisturizer is ideal for India's humid climate, it hydrates without the heaviness of cream. The HA + Glycerin base is genuinely effective. The fragrance and dye are unnecessary additions that reduce the product's suitability for sensitive or reactive skin, which is particularly common in India's pollution-exposed urban population.
Key Ingredients
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
At a glance
✓Alcohol free
✓Paraben free
What was checked
Good
What was checked
Good
72HR Hydration durationNot found
No published clinical study for this specific product's 72-hour hydration claim. Duration claims require specific test data to be publicly supported.
Not found
Hyaluronic Acid hydrationVerified
Multi-weight Sodium Hyaluronate system is well-documented for surface and deeper hydration effects.
Published evidence
Verified: confirmed from public evidenceSupported: consistent with available evidenceNeeds context: relevant for some usersNot verified: could not be confirmed
The breakdown
Public Evidence Score across 5 pillars. Open any row for the full rationale.
Ingredient SafetyGood
Ingredient Safety
Good
Parfum (synthetic fragrance) is listed as a single ingredient in this leave-on product but can contain dozens of undisclosed chemical compounds. Fragrance is the leading cause of contact reactions and sensitisation in skincare, and the specific allergens in this formula are not named. CI 42090 (Brilliant Blue FCF) is a cosmetic azo dye with no skin benefit and documented allergen potential in some individuals. The hydration actives - multi-weight Sodium Hyaluronate and Glycerin - are safe and well-studied.
Formula LogicStrong
Formula Logic
Strong
Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Glycerin, and Panthenol together form a solid hydration system - both low-molecular-weight HA for deeper moisture and high-MW...
Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Glycerin, and Panthenol together form a solid hydration system - both low-molecular-weight HA for deeper moisture and high-MW HA to form a surface reservoir. The '72HR Hydration' duration claim is a marketing statement, not a figure supported by a published study for this specific formula. Synthetic fragrance and the blue azo dye serve no skin function and increase allergen load in a daily face product.
Claims EvidenceGood
Claims Evidence
Good
The full ingredient list is published on dotandkey.com and both the fragrance and azo dye are listed. However, fragrance constituent allergens are disclosed only as 'Parfum' with no further breakdown. The '72HR Hydration' claim is not backed by any cited clinical study for this specific product. The blue dye is present purely for aesthetic reasons - this is not communicated to consumers.
“72HR Hydration duration” No published clinical study for this specific product's 72-hour hydration claim. Duration claims require specific test data to be publicly supported.
“Hyaluronic Acid hydration” Multi-weight Sodium Hyaluronate system is well-documented for surface and deeper hydration effects.
Test TransparencyGrade DGood
Test Transparency
Grade DGood
No clinical test results published. The 72-hour duration claim is unsubstantiated. No consumer-accessible efficacy data on PDP. Grade D reflects the unsubstantiated duration claim paired with absence of any test data.
Consumer ClarityExcellent
Consumer Clarity
Excellent
Full INCI list published. Allergen constituents not disclosed. Colourant purpose not communicated.
Ingredient list
Good
Ingredient list
Good
SafeNoteCaution
| Ingredient |
|---|
Aqua (Water) |
Glycerin |
Sodium Hyaluronate |
Sodium Hyaluronate Crosspolymer |
Panthenol |
Butylene Glycol |
Allantoin |
Parfum |
CI 42090 (Brilliant Blue FCF) |
Phenoxyethanol |
Ethylhexylglycerin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Regulatory screen
Review
Regulatory screen
Review
EU 1223/2009EU Cosmetics Regulation - Annexes II–VI
Parfum present; constituent allergens not individually disclosed as required under EU 1223/2009 Annex III threshold rules
India CR 2020India Cosmetics Rules, CDSCO
No flagged substances
Health Canada HotlistCanada prohibited & restricted ingredients
No flagged substances
US FDA 21 CFRUS FDA Parts 700–740
No flagged substances
MFDS KoreaKorea Cosmetics Act
No flagged substances
ECHA SVHCSubstances of Very High Concern
No flagged substances
IARCCarcinogen classifications Groups 1/2A/2B
No flagged substances
AICIS AustraliaAustralian industrial chemical safety
No flagged substances
TGA AustraliaTherapeutic claims (if applicable)
No flagged substances
Canada NHPIDNatural health product ingredients
No flagged substances
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Claims checked
Good
Claims checked
Good
72HR Hydration durationNot publicly supported
No published clinical study for this specific product's 72-hour hydration claim. Duration claims require specific test data to be publicly supported.
Missing
Hyaluronic Acid hydrationPublicly supported
Multi-weight Sodium Hyaluronate system is well-documented for surface and deeper hydration effects.
Evidence visible
What would strengthen this review
Public evidence the brand could provide to close verification gaps
- ○Clinical test data for 72-hour hydration claim
- ○Constituent allergen breakdown for Parfum
About this review
The HA + Glycerin hydration base is solid. Removing Parfum and CI 42090 would make this a clean fragrance-free gel moisturiser. As formulated, the unnecessary sensitisers limit suitability for sensitive skin users.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
Independent reviewPublic evidence only
Full methodology
- What global regulations say about each ingredient
- What toxicology evidence shows at cosmetic concentrations
- What formula concentration context changes
- What the product format and leave-on contact time changes
- What the stated user group needs
- What published test evidence confirms
- What the brand is claiming vs what evidence supports
