Dot & Key

Dot & Key is a Kolkata-founded skincare brand launched in 2018, known for bright packaging and fruit-inspired formulations. Acquired by Nykaa in 2021, the brand targets Gen Z and millennial consumers with affordable, aesthetically driven products. While several formulations deliver on efficacy, our analysis flags meaningful transparency concerns, particularly around Retinyl Palmitate marketed as 'Retinol,' a UV filter (Benzophenone-3) with endocrine disruption evidence, and undisclosed fragrance in products positioned for sensitive skin. Scores reflect both the genuine strengths and these areas of concern.