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Join for free →A Vitamin C serum using Ascorbyl Glucoside (a stable C derivative) at a brand-stated 10%, paired with Tocopherol (Vitamin E) and Sodium Hyaluronate. The combination is sound, Vitamins C and E work synergistically as antioxidants. One notable flag: Diethylene Glycol Monoethyl Ether (DGME) is listed in the formulation. DGME is a potent penetration enhancer currently under EU safety review; while permitted in India and the EU at current concentrations, its inclusion raises a safety question given its effect of increasing the skin's absorption of everything else in the formula. No fragrance. No dyes. Formulation is otherwise clean.

₹449-₹799 • Analysed 11 June 2026
A Vitamin C serum is a highly relevant product for India, UV-induced hyperpigmentation and post-acne marks are among the most common skin concerns. Ascorbyl Glucoside is more stable in India's heat than L-Ascorbic Acid, which oxidises rapidly. The DGME concern is worth monitoring as EU safety data matures.
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Brand confirms 10% Ascorbyl Glucoside. This is a stable derivative, not L-Ascorbic Acid - a potency distinction not disclosed in the product name.
Well-established published evidence for Vitamin C and E working synergistically as antioxidants.
DGME is a penetration enhancer under EU review. Its effect on co-formulated ingredient absorption is not communicated to consumers.
Public Evidence Score across 5 pillars. Open any row for the full rationale.
Clean allergen profile with a fragrance free formula.
Diethylene Glycol Monoethyl Ether (DGME) is present in this formula. It is classified as a skin penetration enhancer and is currently under ongoing safety review in Europe. It is permitted in both India and the EU at present levels, but the concern is that DGME increases the amount of every other ingredient in the formula that absorbs through the skin - effectively raising the body's exposure to all actives in the serum. No fragrance, no azo dyes, no restricted UV filters. The rest of the formula is clean.
The brand states 10% Ascorbyl Glucoside, and the Vitamin C plus Vitamin E combination is well-established in antioxidant research. Sodium Hyaluronate adds hydration. Ascorbyl Glucoside is a gentler, more stable form of Vitamin C than L-Ascorbic Acid - an advantage in India's heat but with lower potency. DGME enhances ingredient penetration, which may boost efficacy but also increases systemic absorption of co-formulated ingredients.
Good evidence for stated claims based on public information.
The brand states 10% Vitamin C on the product, which is a welcome transparency. The full ingredient list is published on dotandkey.com and DGME is listed within it. However, the penetration-enhancing properties of DGME are not explained to consumers. The product name implies L-Ascorbic Acid to most consumers, but the actual form used is Ascorbyl Glucoside - a distinction that matters for anyone comparing efficacy against other Vitamin C serums.
“10% Vitamin C” Brand confirms 10% Ascorbyl Glucoside. This is a stable derivative, not L-Ascorbic Acid - a potency distinction not disclosed in the product name.
“Vitamin C + E antioxidant synergy” Well-established published evidence for Vitamin C and E working synergistically as antioxidants.
“DGME safety for consumers” DGME is a penetration enhancer under EU review. Its effect on co-formulated ingredient absorption is not communicated to consumers.
No product-specific clinical study published. The Vitamin C + E synergy has strong ingredient-level evidence in published literature. The DGME element lacks consumer-facing transparency. Grade B reflects the strong ingredient science with the DGME opacity as a gap.
Full INCI list published. Concentration disclosed proactively. DGME's penetration-enhancing function is not communicated but it is listed in the INCI, allowing informed consumers to investigate. Scored at max given overall disclosure level.
| Ingredient |
|---|
Aqua (Water) |
Ascorbyl Glucoside |
Glycerin |
Butylene Glycol |
Tocopherol |
Sodium Hyaluronate |
Diethylene Glycol Monoethyl Ether (DGME) |
Allantoin |
Phenoxyethanol |
Ethylhexylglycerin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
DGME (Diethylene Glycol Monoethyl Ether) - penetration enhancer under ongoing EU safety review (SCCS); currently permitted
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Brand confirms 10% Ascorbyl Glucoside. This is a stable derivative, not L-Ascorbic Acid - a potency distinction not disclosed in the product name.
Evidence visible
Well-established published evidence for Vitamin C and E working synergistically as antioxidants.
Evidence visible
DGME is a penetration enhancer under EU review. Its effect on co-formulated ingredient absorption is not communicated to consumers.
Missing
Public evidence the brand could provide to close verification gaps
A clean, purposeful formula let down by the inclusion of DGME without consumer disclosure. Removing DGME or transparently communicating its role would significantly improve this score.
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