Advanced Depigmentation Serum
A clinically grounded depigmentation serum anchored by Tranexamic Acid at a meaningful concentration; Phenoxyethanol's unusually early list position suggests actives listed after it may be present at sub-functional amounts.


- Your skin is patch-test sensitive to new actives
Rs. 799 - Rs. 1,099 • Analysed 10 June 2026
Tranexamic Acid is one of the most evidence-backed depigmentation actives for Indian skin types. Multiple clinical trials show TXA outperforms 4% hydroquinone for melasma in Asian populations with far better tolerability. For darker Indian skin tones where post-inflammatory hyperpigmentation is the primary cosmetic concern, the TXA + Kojic Acid + Licorice combination targets pigment production at three separate pathway steps. Turmeric (Curcuma Longa) extract is a culturally resonant active with genuine anti-inflammatory evidence. Use at night and always with SPF 50 in the morning, as UV exposure is the primary trigger for melasma recurrence.
This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
At a glance
What was checked
Each claim checked against publicly available evidence: published test reports, the ingredient list, and regulatory data.
No formula-specific clinical study published. Individual ingredient mechanisms are established but formula-level efficacy is not verified.
TXA's mechanism against melanocyte activation is well-established; multiple RCTs support efficacy for melasma in Asian populations.
TXA, Kojic Acid, and Licorice Root each act through distinct documented mechanisms. Presence of all three is verifiable in INCI.
Score breakdown
Public Evidence Score across 5 pillars. Open any row for the full rationale.
Ingredient SafetyExcellent29/30Clean allergen profile with a fragrance free formula.
All ingredients meet safety requirements for leave-on skincare. Tranexamic Acid is well-studied at topical cosmetic concentrations with no safety concerns. Kojic Acid is approved for use in face leave-on products in most major markets. Phenoxyethanol appears earlier in the ingredient list than is typical for a preservative used at its standard permitted level. If it is at its standard concentration, this means all ingredients listed after it are likely each present at very small amounts. This is a formulation observation rather than a safety concern. No synthetic fragrance, no parabens, no synthetic dyes.
Formula LogicGood18/25This formula targets skin pigmentation through multiple independent pathways.
This formula targets skin pigmentation through multiple independent pathways. Tranexamic Acid blocks the signal that UV exposure sends to pigment-producing cells, a mechanism entirely different from the approach used by Kojic Acid and Licorice Root, which slow down the melanin-production enzyme directly. Using both approaches together is more effective than either alone. Pineapple Extract contributes bromelain, an enzyme that removes old pigmented surface cells to accelerate brightening. Because the preservative Phenoxyethanol appears unusually early in the list, the actives listed after it, including Melatonin and Panthenol, are likely each below 1%, creating genuine uncertainty about how much they contribute to the formula's results.
Claims EvidenceFair14/25Tranexamic Acid is correctly identified and its early position in the INCI list is a transparency positive.
Tranexamic Acid is correctly identified and its early position in the INCI list is a transparency positive. No active concentrations are disclosed. Phenoxyethanol's unusually early position raises a legitimate question about whether later-listed actives are present at meaningful amounts. The brand does not explain the clinical rationale for Melatonin as a depigmentation active. No independent clinical studies for this formula have been published.
Test TransparencyGrade CFair7/15No clinical study, test report, or efficacy data is publicly accessible for this product.
No clinical study, test report, or efficacy data is publicly accessible for this product. No before/after data or third-party verification of the depigmentation claims has been published.
Consumer ClarityGood3/5Tranexamic Acid's role is communicated and the ingredient is correctly named.
Tranexamic Acid's role is communicated and the ingredient is correctly named. However, the unusual Phenoxyethanol position and its implication for concentrations of later-listed actives is not disclosed. Melatonin's role is mentioned but not explained. No concentration information is provided.
Ingredient list
16 ingredients · INCI order
| Ingredient |
|---|
Purified Water |
Ananas Sativus (Pineapple) Fruit Extract |
Tranexamic acid |
Glycyrrhiza Glabra (Licorice) Root Extract |
Kojic acid |
Phenoxyethanol |
Sodium Hyaluronate |
Melatonin |
Show all 16 ingredientsShow fewer
Aloe Barbadensis (Aloe Vera) Leaf Extract |
Curcuma Longa (Turmeric) Root Extract |
Hydroxyethylcellulose |
D-Panthenol |
Sodium Metabisulphite |
Ethylhexylglycerin |
Sodium Gluconate |
Citric Acid |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Regulatory screen
Each ingredient mapped against 10 global regulatory authorities
No flagged substances
No flagged substances
No flagged substances
No flagged substances
Kojic Acid: permitted in face leave-on products up to 2% under Korea MFDS regulations; concentration in this formula not disclosed
No flagged substances
No flagged substances
No flagged substances
No flagged substances
No flagged substances
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Claims check
Each marketing claim assessed against publicly available evidence
No formula-specific clinical study published. Individual ingredient mechanisms are established but formula-level efficacy is not verified.
Mentioned only
TXA's mechanism against melanocyte activation is well-established; multiple RCTs support efficacy for melasma in Asian populations.
Evidence visible
TXA, Kojic Acid, and Licorice Root each act through distinct documented mechanisms. Presence of all three is verifiable in INCI.
Evidence visible
What would improve this score
Public evidence the brand could provide to close verification gaps
- ○No active concentrations disclosed for any ingredient
- ○Phenoxyethanol's unusually early position implies later-listed actives may be at sub-functional amounts
- ○No published clinical study for this formula
A clinically grounded depigmentation serum anchored by Tranexamic Acid at a meaningful concentration; Phenoxyethanol's unusually early list position suggests actives listed after it may be present at sub-functional amounts.
Full methodology
- What global regulations say about each ingredient
- What toxicology evidence shows at cosmetic concentrations
- What formula concentration context changes
- What the product format and leave-on contact time changes
- What the stated user group needs
- What published test evidence confirms
- What the brand is claiming vs what evidence supports