PLUMSerums

Bulgarian Rose & 2% Hyaluronic Acid Serum

Exemplary HA ratio disclosure and a purposefully short formula, but the Rosa Damascena fragrance allergens at a meaningful early-list concentration are a transparency gap for a product with sensitive-skin positioning.

Bulgarian Rose & 2% Hyaluronic Acid Serum
73
Good
Best for
  • Dry skin
  • Dehydrated or barrier-compromised skin
Avoid if
  • You have fragrance sensitivities

Rs. 509 - Rs. 599 • Analysed 10 June 2026

India Context

Hyaluronic acid serums are highly relevant for India's variable climate. The dual-MW system ensures hydration at both surface and epidermal levels, important during dry Delhi winters and air-conditioned environments. The Gluconolactone PHA addition is thoughtful for Indian skin types that may not tolerate glycolic or lactic acid. Individuals with any history of fragrance sensitivity should patch-test before using.

This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.

At a glance

Fragrance free
Alcohol free
Paraben free
Vegan

What was checked

Each claim checked against publicly available evidence: published test reports, the ingredient list, and regulatory data.

2% Hyaluronic Acid (65:35 LMW:HMW)Verified

Brand discloses both concentration and molecular weight split, which is exemplary transparency.

Published evidence
Deep hydration / plumpingNeeds context

Dual-MW HA mechanism is established in the literature but no formula-specific study has been published.

Brand claim
Suitable for sensitive skinNeeds context

Rosa Damascena fragrance allergens appear early in the list at a meaningful concentration, which is counterproductive for sensitive-skin positioning.

Brand claim
Verified: confirmed from public evidenceSupported: consistent with available evidenceNeeds context: relevant for some usersNot verified: could not be confirmed

Score breakdown

Mostly credible with gaps

Public Evidence Score across 5 pillars. Open any row for the full rationale.

Ingredient Safety
Strong24/30

No penetration enhancers, no parabens, no synthetic Parfum, no formaldehyde releasers.

No penetration enhancers, no parabens, no synthetic Parfum, no formaldehyde releasers. Rosa Damascena extract appears relatively early in the ingredient list suggesting a meaningful concentration. Rose extract naturally contains geraniol, citronellol, farnesol, and linalool, which are among the most commonly cited causes of cosmetic skin reactions. For a serum marketed as suitable for sensitive or reactive skin, the presence of fragrance allergens at a meaningful amount is a material safety consideration that is not disclosed. Benzyl Alcohol at a later position also functions as a fragrance allergen in this leave-on product. Gluconolactone is the gentlest exfoliating acid and is well-tolerated even by reactive skin.

Formula Logic
Excellent23/25

Plum discloses the molecular weight split of the Hyaluronic Acid as 65% low-MW and 35% high-MW.

Plum discloses the molecular weight split of the Hyaluronic Acid as 65% low-MW and 35% high-MW. This level of detail is rare and genuinely useful: low-MW HA penetrates deeper into the skin surface layers, while high-MW HA forms a film at the top to lock moisture in. The 35% high-MW portion also helps buffer any temporary irritation that can come from pure low-MW HA formulas. Gluconolactone paired with Calcium Gluconate provides gentle exfoliation without the sensitisation potential of AHA acids such as glycolic or lactic acid. The formula is purposefully short at 18 ingredients, keeping the overall risk profile low.

Claims Evidence
Good16/25

The 2% HA concentration and 65:35 molecular weight ratio are both disclosed, which is commendable transparency rarely seen in Indian skincare.

The 2% HA concentration and 65:35 molecular weight ratio are both disclosed, which is commendable transparency rarely seen in Indian skincare. The full ingredient list is published. The fragrance allergen content of Rosa Damascena is not communicated to consumers despite appearing early in the list. Benzyl Alcohol's dual allergen role is not disclosed. No clinical study for this formula has been published.

Test Transparency
Grade CFair7/15

No independent study, efficacy test, or safety assessment is publicly accessible.

No independent study, efficacy test, or safety assessment is publicly accessible. The dual-MW HA ratio disclosure is a positive baseline transparency step. No published data verifies the 72-hour hydration or plumping claims for this formula.

Consumer Clarity
Good3/5

The 2% HA concentration and ratio disclosure are exemplary.

The 2% HA concentration and ratio disclosure are exemplary. The fragrance allergen content of Rosa Damascena and Benzyl Alcohol's dual role are not disclosed. For a short-ingredient serum marketed with a rose positioning, the allergen story is the primary consumer clarity gap.

Ingredient list

18 ingredients · INCI order

SafeNoteCaution
Ingredient
Aqua
Pentylene Glycol
Propanediol
Glycerin
Rosa Damascena (Rose) Flower Extract
Sucrose
Sorbitol
Sodium Hyaluronate*
Show all 18 ingredients
Sodium Benzoate
Gluconolactone
Calcium Gluconate
Benzyl Alcohol
Hydroxyacetophenone
Caprylyl Glycol
Cyclodextrin
Sodium Gluconate
Sodium Polyacryloyldimethyl Taurate
Ammonium Acryloyldimethyltaurate/VP Copolymer

INCI order as declared on packaging. Position reflects approximate concentration (high to low).

Regulatory screen

Each ingredient mapped against 10 global regulatory authorities

EU 1223/2009EU Cosmetics Regulation - Annexes II–VI

No banned substances; Rosa Damascena allergens require labelling above 0.01% threshold in leave-on products under EU 2023/1545

India CR 2020India Cosmetics Rules, CDSCO

No flagged substances

Health Canada HotlistCanada prohibited & restricted ingredients

No flagged substances

US FDA 21 CFRUS FDA Parts 700–740

No flagged substances

MFDS KoreaKorea Cosmetics Act

No flagged substances

ECHA SVHCSubstances of Very High Concern

No flagged substances

IARCCarcinogen classifications Groups 1/2A/2B

No flagged substances

AICIS AustraliaAustralian industrial chemical safety

No flagged substances

TGA AustraliaTherapeutic claims (if applicable)

No flagged substances

Canada NHPIDNatural health product ingredients

No flagged substances

Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.

Claims check

Each marketing claim assessed against publicly available evidence

2% Hyaluronic Acid (65:35 LMW:HMW)Publicly supported

Brand discloses both concentration and molecular weight split, which is exemplary transparency.

Evidence visible

Deep hydration / plumpingNeeds proof

Dual-MW HA mechanism is established in the literature but no formula-specific study has been published.

Mentioned only

Suitable for sensitive skinNeeds proof

Rosa Damascena fragrance allergens appear early in the list at a meaningful concentration, which is counterproductive for sensitive-skin positioning.

Mentioned only

What would improve this score

Public evidence the brand could provide to close verification gaps

  • Rosa Damascena fragrance allergens not disclosed despite appearing early in formula
  • No clinical study published for this formula
About this review

Exemplary HA ratio disclosure and a purposefully short formula, but the Rosa Damascena fragrance allergens at a meaningful early-list concentration are a transparency gap for a product with sensitive-skin positioning.

Independent reviewPublic evidence only
Full methodology
  • What global regulations say about each ingredient
  • What toxicology evidence shows at cosmetic concentrations
  • What formula concentration context changes
  • What the product format and leave-on contact time changes
  • What the stated user group needs
  • What published test evidence confirms
  • What the brand is claiming vs what evidence supports

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