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This body wash offers a good blend of actives for gradual brightening and exfoliation, but its ambitious 'tan removal' claims are not fully supported by the product format or visible evidence.
₹359 • Analysed 4 October 2026
This MCaffeine body wash is positioned as a de-tanning and brightening solution, a popular concern in India's high UV environment. Its blend of chemical exfoliants (Glycolic Acid) and brightening agents (Niacinamide, Kojic Acid, L-Glutathione) is well-suited for addressing hyperpigmentation. However, the brand's quantified claims like 'reduces tan in 7 days' rely on consumer perception studies, which ASCI may scrutinize for lack of verifiable methodology. The price point of Rs. 399 for 200ml is competitive within the active-led body wash segment in India.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Brand states '95% users saw reduced tan in 7 days' based on a consumer study. This is self-reported perception, not instrumental measurement, for a rinse-off product.
Brand states '95% users saw reduced tan in 7 days' based on a consumer study. 'Removes' is an absolute claim, and a rinse-off product has limited contact time for such a significant effect. Evidence is consumer perception, not instrumental proof of removal.
Glycolic Acid is present high in the INCI, supporting exfoliation.
Brand states '97% users felt brighter skin' based on a consumer study. Actives like Niacinamide, Kojic Acid, L-Glutathione, Glycolic Acid support this at ingredient level.
Surfactant blend supports cleansing. Brand states '98% users felt deeply cleansed skin' based on a consumer study.
Actives like Niacinamide, Glycolic Acid, Kojic Acid, L-Glutathione are known to support skin radiance at ingredient level.
Contains humectants (Glycerin, Propylene Glycol) and mild surfactants. Brand states '99% users felt non-drying skin' based on a consumer study.
Brand states pH balanced. Sodium Hydroxide is present to adjust pH.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (17 of 27 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua (Water) |
Cocamidopropyl Betaine |
Sodium C14-16 Olefin Sulfonate |
Glycerin |
Acrylates Copolymer |
Niacinamide |
Decyl Glucoside |
Propylene Glycol |
Glycolic Acid |
Psidium Guajava (Guava) Extract |
Kojic Acid |
Caffeine |
Coffee Extract |
L-Glutathione |
Disodium Cocoyl Glutamate |
Sodium Cocoyl Isethionate |
Polyquaternium-7 |
Glycol Distearate |
Methoxycinnamidopropyl Behendimonium Chloride |
Methoxycinnamidopropyl Hydroxysultaine |
Sodium Lauroyl Lactylate |
Sodium Gluconate |
Sodium Hydroxide |
Phenoxyethanol |
Fragrance |
Ci 16035 |
Ci 15985 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“Removes Tan”
Absolute claim ('Removes') without published, verifiable clinical proof of that endpoint at Level 6 or 7.
“Reduces tan in 7 days”
Quantified claim ('in 7 days') without a published, verifiable study methodology.
“95% users saw reduced tan in 7 days”
Quantified claim ('95% users', 'in 7 days') without a published, verifiable study methodology.
“97% users felt brighter skin”
Quantified claim ('97% users') without a published, verifiable study methodology.
“98% users felt deeply cleansed skin”
Quantified claim ('98% users') without a published, verifiable study methodology.
“99% users felt non-drying skin”
Quantified claim ('99% users') without a published, verifiable study methodology.
“For all skin types”
Claim 'all skin types' for an active-heavy product without specific mildness testing for sensitive skin disclosed.
Brand states '95% users saw reduced tan in 7 days' based on a consumer study. This is self-reported perception, not instrumental measurement, for a rinse-off product.
Evidence visible
Brand states '95% users saw reduced tan in 7 days' based on a consumer study. 'Removes' is an absolute claim, and a rinse-off product has limited contact time for such a significant effect. Evidence is consumer perception, not instrumental proof of removal.
Evidence visible
Glycolic Acid is present high in the INCI, supporting exfoliation.
Mentioned only
Brand states '97% users felt brighter skin' based on a consumer study. Actives like Niacinamide, Kojic Acid, L-Glutathione, Glycolic Acid support this at ingredient level.
Evidence visible
Surfactant blend supports cleansing. Brand states '98% users felt deeply cleansed skin' based on a consumer study.
Evidence visible
Actives like Niacinamide, Glycolic Acid, Kojic Acid, L-Glutathione are known to support skin radiance at ingredient level.
Mentioned only
Contains humectants (Glycerin, Propylene Glycol) and mild surfactants. Brand states '99% users felt non-drying skin' based on a consumer study.
Evidence visible
Brand states pH balanced. Sodium Hydroxide is present to adjust pH.
Evidence visible
Brand states 'Dermatologically Tested'.
Evidence visible
PETA certification is a verifiable claim.
Evidence visible
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
