Getting you a comprehensive review of the product
Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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Join for free →While the MCaffeine High Shine Glossy Hair Shampoo delivers on its promise of shine and frizz control through its formulation, a critical discrepancy in 'free-from' claims on marketplaces undermines trust and transparency.
₹313 • Analysed 19 October 2026
This shampoo is positioned for Indian hair and climate, addressing common concerns like frizz and dullness. Its pricing, often discounted to Rs.313-374, makes it competitive in the mid-range segment. The claim 'Sulphate and silicone-free' on Flipkart is directly contradicted by the INCI, which is an ASCI concern for misleading advertising. The quantified claims like '48Hrs of frizz control' and 'Increases Hair Shine Gloss by up to 78%' lack publicly visible study details, warranting ASCI scrutiny.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
The INCI lists Glycolic Acid, Lactic Acid, and Sodium Hyaluronate, which are stated to form the '3% Shine Complex'. The percentage of the complex is disclosed, and ingredients are present high in the INCI.
The 3% complex is disclosed, and its components (AHAs, Hyaluronic Acid) are known to contribute to shine and smoothness. 'Ultimate Shine' is aspirational language.
pH is disclosed. AHAs (Glycolic, Lactic Acid) are effective at acidic pH to smooth hair cuticles, contributing to shine and smoothness.
This is a time-bound, quantified claim. No finished-product clinical or instrumental study details (methodology, sample size, duration) are publicly visible to support 48 hours of frizz control for this shampoo.
Supported by consumer perception claim '98% Users felt hair looks instantly soft, shinier and hydrated after 1 wash'. While not instrumental, it indicates user experience.
The INCI lists these ingredients, and the 3% complex is stated. Their position in the INCI suggests meaningful concentration.
AHAs (Glycolic, Lactic Acid) are known to smooth hair cuticles, which can enhance shine. This is ingredient-level logic.
The formula contains conditioning agents (Dimethiconol, Guar Hydroxypropyltrimonium Chloride) and AHAs for smoothing. 'Gentle' is subjective but SLES is a common surfactant.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (10 of 21 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Iodopropynyl Butylcarbamate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Built on a stronger sulphate surfactant (sodium laureth sulfate) - effective, but can feel stripping on sensitive skin or in hard water.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua (Water) |
Sodium Laureth Sulfate |
Dimethiconol |
Cocamidopropyl Betaine |
Glycolic Acid |
Lactic Acid |
Sodium Hyaluronate |
Perfume |
TEA Dodecylbenzenesulfonate |
Trideceth-10 |
Glycol Distearate |
Carbomer |
Cocamide Monoethanolamine |
Guar Hydroxypropyltrimonium Chloride |
Sodium Chloride |
Sodium Hydroxide |
Citric Acid |
Iodopropynyl Butylcarbamate |
PEG 45M |
Disodium Ethylenediaminetetraacetate |
Phenoxyethanol |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“48Hrs of frizz control”
Quantified claim without publicly verifiable study details.
“Increases Hair Shine Gloss by up to 78% (After 3 washes)*”
Quantified claim without publicly verifiable study details.
“Sulphate and silicone-free”
Claim is directly contradicted by the product's INCI list.
The INCI lists Glycolic Acid, Lactic Acid, and Sodium Hyaluronate, which are stated to form the '3% Shine Complex'. The percentage of the complex is disclosed, and ingredients are present high in the INCI.
Mentioned only
The 3% complex is disclosed, and its components (AHAs, Hyaluronic Acid) are known to contribute to shine and smoothness. 'Ultimate Shine' is aspirational language.
Mentioned only
pH is disclosed. AHAs (Glycolic, Lactic Acid) are effective at acidic pH to smooth hair cuticles, contributing to shine and smoothness.
Mentioned only
This is a time-bound, quantified claim. No finished-product clinical or instrumental study details (methodology, sample size, duration) are publicly visible to support 48 hours of frizz control for this shampoo.
Missing
Supported by consumer perception claim '98% Users felt hair looks instantly soft, shinier and hydrated after 1 wash'. While not instrumental, it indicates user experience.
Evidence visible
The INCI lists these ingredients, and the 3% complex is stated. Their position in the INCI suggests meaningful concentration.
Mentioned only
AHAs (Glycolic, Lactic Acid) are known to smooth hair cuticles, which can enhance shine. This is ingredient-level logic.
Mentioned only
The formula contains conditioning agents (Dimethiconol, Guar Hydroxypropyltrimonium Chloride) and AHAs for smoothing. 'Gentle' is subjective but SLES is a common surfactant.
Mentioned only
This is a quantified clinical-tier claim. The asterisk implies a study, but no details of the study (type, sample size, duration, methodology) are publicly visible.
Missing
This is a consumer perception study result. While the methodology is not detailed, it indicates finished product testing and user feedback.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.