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The Ordinary Multi-Peptide Serum for Hair Density offers a transparent, active-rich formula for cosmetic hair density support, but consumers should manage expectations regarding clinical-level hair regrowth.
₹1,850 • Analysed 10 August 2026
This Multi-Peptide Serum for Hair Density from The Ordinary is positioned as a cosmetic solution for hair thinning, aligning with the brand's science-backed approach. At an average price point of around ₹2000 for 60ml, it sits in the premium segment for hair serums in India. The brand's careful claims of 'fuller-looking' and 'denser-looking' hair, along with the disclaimer that it's not a medical solution, help it navigate ASCI and CDSCO scrutiny, avoiding drug boundary risks.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Formula is a leave-in serum applied to the scalp.
Claims are supported by ingredient-level research on the included peptide complexes (REDENSYL™, Procapil™, CAPIXYL™, BAICAPIL™, AnaGain™) and caffeine. No finished-product clinical studies for this specific product are publicly visible.
INCI confirms multiple peptides and plant extracts. Product is described as lightweight and water-based.
Brand explicitly states inclusion of these trademarked complexes and caffeine. INCI lists components of these complexes.
Supported by ingredient-level research and product format. 'Fuller, healthier-looking' is an appearance claim.
Consistent with brand's cautious language. Evidence is ingredient-level.
Brand's own disclaimer, aligns with product positioning and lack of drug actives.
Consistent with water-based, lightweight serum formulation. Widely reported by users.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (14 of 36 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua (Water) |
Propanediol |
Butylene Glycol |
Glycerin |
Caffeine |
Biotinoyl Tripeptide-1 |
Acetyl Tetrapeptide-3 |
Larix Europaea Wood Extract |
Pisum Sativum Extract |
Scutellaria Baicalensis Root Extract |
Triticum Vulgare Germ Extract |
Glycine Soja Germ Extract |
Trifolium Pratense Flower Extract |
Camellia Sinensis Leaf Extract |
Apigenin |
Oleanolic Acid |
Arginine |
Glycine |
Calcium Gluconate |
Zinc Chloride |
Lactic Acid |
Gluconolactone |
Dextran |
Maltodextrin |
Hydroxyethylcellulose |
Xanthan Gum |
Pentylene Glycol |
Dimethyl Isosorbide |
Polysorbate 20 |
PPG-26-Buteth-26 |
PEG-40 Hydrogenated Castor Oil |
Trisodium Ethylenediamine Disuccinate |
Sodium Metabisulfite |
Sodium Benzoate |
Phenoxyethanol |
Chlorphenesin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
“promotes new hair growth”
Retailer/user claim uses stronger language ('promotes new hair growth') than the brand's own hedged claims ('helps give you thicker, denser, fuller-looking hair') without clinical evidence for the finished product. This could be seen as an unsubstantiated absolute claim if attributed to the brand.
“reduces hair fall at a considerable rate”
Retailer/user claim uses stronger language ('reduces hair fall at a considerable rate') than the brand's own hedged claims without clinical evidence for the finished product.
Formula is a leave-in serum applied to the scalp.
Evidence visible
Claims are supported by ingredient-level research on the included peptide complexes (REDENSYL™, Procapil™, CAPIXYL™, BAICAPIL™, AnaGain™) and caffeine. No finished-product clinical studies for this specific product are publicly visible.
Mentioned only
INCI confirms multiple peptides and plant extracts. Product is described as lightweight and water-based.
Mentioned only
Brand explicitly states inclusion of these trademarked complexes and caffeine. INCI lists components of these complexes.
Mentioned only
Supported by ingredient-level research and product format. 'Fuller, healthier-looking' is an appearance claim.
Mentioned only
Consistent with brand's cautious language. Evidence is ingredient-level.
Mentioned only
Brand's own disclaimer, aligns with product positioning and lack of drug actives.
Evidence visible
Consistent with water-based, lightweight serum formulation. Widely reported by users.
Evidence visible
Fragrance-free, non-irritating formula with mild ingredients supports this claim.
Evidence visible
INCI confirms absence of fragrance, sulfates, and mineral oil. Brand's ethical claims are generally well-known.
Evidence visible
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
INCI confirms multiple peptides and plant extracts. Product is described as lightweight and water-based.
Brand explicitly states inclusion of these trademarked complexes and caffeine. INCI lists components of these complexes.
Supported by ingredient-level research and product format. 'Fuller, healthier-looking' is an appearance claim.
Consistent with brand's cautious language. Evidence is ingredient-level.
Brand's own disclaimer, aligns with product positioning and lack of drug actives.
Consistent with water-based, lightweight serum formulation. Widely reported by users.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Formula is a leave-in serum applied to the scalp.
Evidence visible
Claims are supported by ingredient-level research on the included peptide complexes (REDENSYL™, Procapil™, CAPIXYL™, BAICAPIL™, AnaGain™) and caffeine. No finished-product clinical studies for this specific product are publicly visible.
Mentioned only
INCI confirms multiple peptides and plant extracts. Product is described as lightweight and water-based.
Mentioned only
Brand explicitly states inclusion of these trademarked complexes and caffeine. INCI lists components of these complexes.
Mentioned only
Supported by ingredient-level research and product format. 'Fuller, healthier-looking' is an appearance claim.
Mentioned only
Consistent with brand's cautious language. Evidence is ingredient-level.
Mentioned only
Brand's own disclaimer, aligns with product positioning and lack of drug actives.
Evidence visible
Consistent with water-based, lightweight serum formulation. Widely reported by users.
Evidence visible
Fragrance-free, non-irritating formula with mild ingredients supports this claim.
Evidence visible
INCI confirms absence of fragrance, sulfates, and mineral oil. Brand's ethical claims are generally well-known.
Evidence visible
“promotes new hair growth”
Retailer/user claim uses stronger language ('promotes new hair growth') than the brand's own hedged claims ('helps give you thicker, denser, fuller-looking hair') without clinical evidence for the finished product. This could be seen as an unsubstantiated absolute claim if attributed to the brand.
“reduces hair fall at a considerable rate”
Retailer/user claim uses stronger language ('reduces hair fall at a considerable rate') than the brand's own hedged claims without clinical evidence for the finished product.
Public evidence the brand could provide to close verification gaps
