Getting you a comprehensive review of the product
Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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This shampoo offers a transparent, sulfate-free formulation with credible in-vitro evidence for its bond-repair claims, making it a good choice for damaged hair, though some secondary actives are likely at lower concentrations.
₹198 • Analysed 19 October 2026
This Be Minimalist shampoo is positioned as a bond-repair treatment, a relatively new category in the Indian market. Its sulfate-free formulation is a plus for Indian consumers concerned about harsh cleansing, especially in areas with hard water. The pricing is competitive for a specialized active-led shampoo, particularly the 250ml variant. The brand's use of in-vitro studies to back its quantified claims is a responsible approach, aligning well with ASCI guidelines by providing evidence and disclaimers, and avoiding drug-like claims.
Independent and free. The Clean Sheet takes no money from brands to review, rank, or approve a product. This is a web evidence review, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of review.
Supported by in-vitro studies showing increased tensile strength and reduced combing force, which are indicators of damage repair. However, 'repair' for a rinse-off product is ambitious.
Supported by in-vitro studies showing a 13.1% increase in tensile strength of hair fiber after one wash.
Supported by in-vitro studies showing a 64.3% reduction in combing force when hair is dry and 59.4% reduction on wet hair, directly correlating to less breakage.
Ceramide AP, Tocopheryl Acetate (Vitamin E), and Panthenol (Vitamin B5) are present in the INCI, but appear after the 1% line, suggesting lower concentrations. Evidence is ingredient-level, not finished product.
The INCI list does not contain any sulfates (e.g., Sodium Lauryl Sulfate, Sodium Laureth Sulfate).
Supported by in-vitro studies on hair tresses demonstrating increased tensile strength and reduced combing force. While 'scientifically proven' is strong, the studies are in-vitro, not in-vivo human trials.
Supported by in-vitro studies showing a 13.1% increase in tensile strength of hair fiber after one wash.
Supported by in-vitro studies showing a 64.3% reduction in combing force when hair is dry and 59.4% reduction on wet hair.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the product page (beminimalist.co).
Screened against the ingredient database (26 of 56 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand states a patch test (HRIPT) was performed.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water/Aqua |
Sodium Lauryl Sulfoacetate |
Sodium Cocoyl Isethionate |
Disodium Laureth Sulfosuccinate |
Glycerin |
Sodium Lauroyl Sarcosinate |
Dimethiconol |
Cocamidopropyl Betaine |
Polyquaternium-7 |
Glycol Distearate |
Propylene Glycol |
PEG-55 Propylene Glycol Oleate |
Betaine |
Maleic Acid |
Amodimethicone |
Divinyldimethicone/Dimethicone Copolymer |
Decyl Glucoside |
Acrylates Crosspolymer |
Coconut Acid |
Phenoxyethanol |
Sodium PCA |
Sodium Isethionate |
Transglutaminase |
Tocopheryl Acetate |
PEG-45M |
Polyquaternium-10 |
TEA-Dodecylbenzenesulfonate |
Ceramide AP |
Panthenol |
Hydroxypropyl Methylcellulose |
PPG-5-Ceteth-20 |
Ethylhexylglycerin |
Polyglyceryl-3 Laurate |
Sodium Hydroxide |
C12-13 Alketh-23 |
C12-13 Alketh-3 |
Trideceth-12 |
Cysteine |
Tyrosine |
Glycine |
Glutamic Acid |
Aspartic Acid |
Threonine |
Valine |
Histidine |
Phenylalanine |
Methionine |
Isoleucine |
Lysine |
Leucine |
Arginine |
Proline |
Alanine |
C11-15 Alketh-7 |
Laureth-9 |
Serine |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance review.
Supported by in-vitro studies showing increased tensile strength and reduced combing force, which are indicators of damage repair. However, 'repair' for a rinse-off product is ambitious.
Evidence visible
Supported by in-vitro studies showing a 13.1% increase in tensile strength of hair fiber after one wash.
Evidence visible
Supported by in-vitro studies showing a 64.3% reduction in combing force when hair is dry and 59.4% reduction on wet hair, directly correlating to less breakage.
Evidence visible
Ceramide AP, Tocopheryl Acetate (Vitamin E), and Panthenol (Vitamin B5) are present in the INCI, but appear after the 1% line, suggesting lower concentrations. Evidence is ingredient-level, not finished product.
Mentioned only
The INCI list does not contain any sulfates (e.g., Sodium Lauryl Sulfate, Sodium Laureth Sulfate).
Evidence visible
Supported by in-vitro studies on hair tresses demonstrating increased tensile strength and reduced combing force. While 'scientifically proven' is strong, the studies are in-vitro, not in-vivo human trials.
Evidence visible
Supported by in-vitro studies showing a 13.1% increase in tensile strength of hair fiber after one wash.
Evidence visible
Supported by in-vitro studies showing a 64.3% reduction in combing force when hair is dry and 59.4% reduction on wet hair.
Evidence visible
The INCI lists a blend of mild, sulfate-free surfactants (Sodium Lauryl Sulfoacetate, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Decyl Glucoside) which support gentle cleansing.
Mentioned only
Maleic Acid is present and its position in the INCI is plausible for a significant concentration. However, Transglutaminase and Amino Acids are listed after the 1% line, making the 'potent concentration' claim for the *combination* slightly ambitious for these specific components.
Mentioned only
Public evidence the brand could provide to close verification gaps
This review evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-review, write to us at hello@thecleansheet.in.
