Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Plum Cerasense delivers on its core promises of barrier repair and long-lasting hydration with strong clinical backing and transparent ingredient disclosure, making it a highly credible choice.
This Plum Cerasense moisturizer is well-positioned for the Indian market, offering barrier repair and 72-hour moisturization, which is beneficial in varying climates. Its 'feather-light' feel and non-comedogenic claim address common concerns about heavy creams in humid conditions. The pricing is competitive, especially with discounts, making it accessible for a broad consumer base seeking effective barrier support. The brand's claims are largely backed by clinical testing, aligning with ASCI's emphasis on substantiated advertising.
The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
This is a brand positioning statement, not a measurable claim.
The INCI lists multiple ceramides (Ceramide NP, AP, EOP) and other barrier-supporting ingredients. The 'proprietary blend' and 'molecular level retraining' are ambitious claims, but the presence of ceramides supports the functional aspect. No specific study on 'molecular level retraining' is visible.
Supported by 'Efficacy Certificate (Skin Hydration, Barrier Function)' from CCFT LABORATORIES PVT. LTD. which states 'Significant instant hydration', 'Long-lasting 72-hour hydration', and 'Improved skin barrier function'. [cite: REPORT_2]
INCI confirms Ceramides (NP, AP, EOP), Copper Tripeptide-1 (Peptide), Euterpe Cuatrecasana (Acai Berry) Extract, Bacillus/Soybean Ferment Extract (Prebiotic), and NMF components (Sodium PCA, Sodium Lactate, etc.). 1% NMF concentration is disclosed.
This is a marketing slogan, not a measurable claim.
The 'non-comedogenic' claim (Level 5) supports suitability for acne-prone skin. The fragrance-free and dermat-tested claims (Level 4) support suitability for sensitive skin. [cite: REPORT_1, 3]
This is a brand claim. TCS has not reviewed matching product-specific evidence for the claim. Its presence does not change the product rating by itself.
Derived from the complete, source-backed ingredient list; no explicit fragrance declaration or essential oil was found.
Stated on Luvee (a Plum reseller) and implied by 'clinically tested' in reports. [cite: 3, REPORT_1]
Supported by 'Efficacy Certificate (Skin Hydration, Barrier Function)' from CCFT LABORATORIES PVT. LTD. which states 'Long-lasting 72-hour hydration'. [cite: REPORT_2]
Checked against the ingredient list as declared. It is not a substitute for a full regulatory assessment.
How we read this product across five areas. Open any row for the full reasoning.
Phenoxyethanol: Preservative · A common preservative, typically used at 1% or less.
The formula is well-designed for its claims. Ceramides, NMF components, and humectants are high in the INCI, supporting barrier repair and hydration. Peptides and prebiotics are present after the 1% line (Phenoxyethanol), suggesting lower but still potentially meaningful concentrations for their supportive roles. The blend of emollients and humectants ensures deep hydration without heaviness, aligning with the 'feather-light' claim. The absence of fragrance further supports its suitability for sensitive skin.
Strongest public evidence: level 5 of 7. Clinically proven 72-hour moisturization and instant barrier repair with a lightweight, fragrance-free formula.
Deeply hydrates skin, builds inner strength and seals it all in for 72-hr moisturization & instant barrier repair.: Supported by 'Efficacy Certificate (Skin Hydration, Barrier Function)' from CCFT LABORATORIES PVT. LTD. which states 'Significant instant hydration', 'Long-lasting 72-hour hydration', and 'Improved skin barrier function'. [cite: REPORT_2]
Proven non-comedogenic, so it's safe for acne-prone and combination skin.: Supported by 'Barrier recovery, moisturisation, non-comedogenicity' report, stating 'non-comedogenic' and 'clinically tested at independent, expert-graded labs'. [cite: REPORT_1]
Helps maintain moisture through the day.: Supported by 'Efficacy Certificate (Skin Hydration, Barrier Function)' from CCFT LABORATORIES PVT. LTD. which states 'Long-lasting 72-hour hydration'. [cite: REPORT_2]
16 marketing claims checked. 0 ASCI concern(s), 0 drug-boundary flag(s).
Daily, morning and evening, after serums and before sunscreen.
Layers well with most serums. Follow with sunscreen in the morning. Introduce new actives cautiously if skin is sensitive.
Instant hydration, soft and smooth skin feel, lightweight texture.
Improved skin barrier function, reduced dryness and sensitivity, more resilient skin.
The complete ingredient list we reviewed contains no explicit fragrance declaration or essential oil.
No sourced pregnancy flags were found for the ingredients screened. This is not proof that the product is safe during pregnancy. Exposure category: leave-on. Ingredients not resolved: C12-17 Alkane, Cetyl Ethylhexanoate, Glutamic Acid, Hexyldecanol, Bisabolol, Cetylhydroxyproline Palmitamide, Brassica Campestris (Rapeseed) Sterols, Euterpe Cuatrecasana (Acai Berry) Extract, Behenic Acid, Polyglyceryl-6 Behenate, Sodium Cetearyl Sulfate, Cyclodextrin, Bacillus/Soybean Ferment Extract, Folic Acid, Euterpe Oleracea (Acai) Pulp Butter and Elaeis Guineensis (Palm) Butter. Ask a healthcare professional.
None is prohibited.
50g · from Rs.239.5 (effective) on Blinkit (for a pack of 2) (Rs.4.79/g – Rs.10.98/g). Seen at Brand Website Rs.424, Nykaa Rs.494, Flipkart Rs.299, Blinkit Rs.239.5 (effective) and Zepto Rs.412.
8 of 10 claims are publicly supported; 2 need proof.
Analysed on 4 Nov 2026 from plumgoodness.com. We re-check analyses older than six months.
Understand what each product rating means.
Meets our review criteria
Available evidence supports the criteria assessed under The Clean Sheet Standard.
Further verification needed
Some assessment criteria require additional evidence or clarification.
Does not meet review criteria
One or more material criteria were not met based on the evidence reviewed. See assessment details.
Not yet assessed
We have not completed an assessment of this product.
Grey means we have not yet assessed this product. It does not mean the product is unsafe.
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